Join us online THIS WEEK for MarTech… for free
Unlock the entire MarTech experience, online March 28-29, for free. No hidden fees, no travel headaches, no time out of the office.
MarTech Conference
The MarTech® Conference: Expert-Led Training For Senior Marketers
Consumer behaviors and expectations have changed more in the past twelve months than ever before. The significant and rapid shift from brick-and-mortar to online platforms has your customers demanding seamless digital experiences, relevant messaging, competitive pricing, and smooth delivery.
The only way to meet these demands is by strategically deploying cutting-edge marketing technologies, paired with a commitment from marketing ops teams to evolve. The changes we saw in the past few years are not going away.
Are you and your organization prepared for what comes next?
Join us online at The MarTech® Conference to explore these essential changes, challenges, and opportunities and discover how senior marketers like you can succeed. You’ll unlock expert-led presentations that deliver actionable tactics and proven strategies — and discover time-saving solutions that deliver measurable ROI.
Discover how attending MarTech can help you become a master of marketing in the digital age.
ChatGPT. GA4. Privacy-First CX. Explore it all online – next week – for free!
Technology is changing… and so is your role. Learn how to adapt at MarTech.
4 easy ways to optimize data intake on your marketing automation platform
Justin Sharaf, vice president of marketing operations at Collibra, shares four easy ways to get better data from your MAP.
Interested in speaking at The MarTech Conference in March? Submit your pitch now!
If you’re a technology focused marketing practitioner, consider submitting a pitch to present at The MarTech Conference.
Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote
Marketing operates in a complex, volatile environment and your thinking needs to reflect that.
Why clean data is key to organizational success
Without clean, actionable data, brands will have a difficult time succeeding in digital marketing.
5 enduring trends in martech
Top five predictions for what will remain unchanged about marketing technology in the next ten years.
How ABM strategies can accelerate marketing and sales velocity
ABM has the potential to improve both marketing and sales operations.
Why event technology is critical to marketing success
In a world of remote-first experiences, marketers would be wise to integrate event technology into their stacks.
3 ways to optimize first-party data collection
First-party data is more important than ever in a digital-first world.
A guide to the strange new world of identity resolution
What are the strengths and weaknesses of different data providers?
3 effective ABM strategies you should consider
The best ABM strategies go beyond targeting the most obvious accounts.
Why WebOps is critical to digital marketing success
Your brand's marketing ops department isn't complete without WebOps.
How AI lets marketers create human-centric CX at scale
65% of customers say a positive brand experience is more influential than great advertising.
How Belk elevated its customer experience with personalization
High-quality, personalized brand experiences are what customers expect in today's digital landscape.
3 ways to deliver better marketing experiences
When impersonal and negative customer experiences are the norm, marketers need a way to differentiate their brands.
How to drive email innovation with programmatic coverage
With so many customer touchpoints, email marketers need automated solutions to meet their needs.
Bringing your ABM strategy to the world of CTV
CTV offers plenty of new ways to drive leads.
How marketers can build a data-driven technology stack
Despite the wealth of data provided by platforms today, the potential for fragmentation and other issues is high. An optimized tech stack can help.
How to implement a buyer-first digital strategy across departments
Aligning ops teams is critical to implementing a buyer-first strategy.
Why website health is critical to demand generation success
Your brand's demand generation success relies on the strength of your site's technical foundation.
3 challenges of building customer trust in a privacy-focused world
Building customer trust is vital to the success of any brand. Here's how marketers can increase trust without sacrificing something just as important -- privacy.
Good morning: Interesting times require agile marketers
Hold on to your strategic goals and change your tactics to achieve them.
When it comes to marketing technology, ends come before means
Speakers at The MarTech Conference's day two keynote say it's past time to put the horse in front of the cart.
Breaking down the digital transformation of today’s customer journeys
Buyers are on “the customer journey of a lifetime" coming off of a two-year period where digital became dominant and relationships were forged behind screens.
Good morning: Cheers, or ‘Priekā!’ as they say in Latvia
Plus, don't forget to register free for MarTech.
Guide to what you missed at the fall 2021 MarTech Conference
We've taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions.
Good morning: The measurement challenge
The great thing about digital marketing is that you can measure everything. That is also the terrible thing about it.
Good morning: Digital transformation is about preparing for the future
You can learn more at the MarTech virtual conference March 29 & 30 There will be 45+ sessions and registration is free.
How to scale personalization efforts with data-driven marketing
Gone are the days of assumption-based marketing. To succeed in today's environment, marketers need data-driven strategies.
3 ways marketers can prepare for a cookieless future
How marketers can adapt their data strategies to third-party cookie deprecation.
How marketers can use behavioral data to improve customer experiences
Understanding customer behavior is vital to enhancing experiences.
3 strategies to create better customer journeys across any channel
Successful customer journeys require both personalization and practical strategies.
3 ways to deliver more relevant customer experiences
How marketers can build a better customer experience strategy using a CDP.
How to tell an effective data story: Tips from Nancy Duarte
Visualize your data, and attach it to something reliable. Because a presentation has to mean something to make an impact on an audience.
How to build a long-term, search-first marketing strategy
A transformed digital landscape means marketers must think search-first.
How to improve customer relationships with personalized messaging
Customer relationships are strengthened through personalized communication.
How to leverage intent and engagement in the buying cycle
Applying intent data to buying cycles can help foster customer engagement.
How to manage customer experience disconnects in your marketing campaigns
Disconnected marketing campaigns are doomed to fail. Here are some ways to identify and address these issues.
Why first-party data collection should be a priority for marketers
Knowing the value of first-party data collection and activation is the first step toward successful campaigns.