It’s time for CMOs to talk business
CMOs are marketing-minded already. Today they need to be business-minded above all.
Theresa Barreira is CMO at Publicis Sapient. She was named one of the Top 25 Women Leaders in IT Services of 2020 by the IT Services Report, and a 2019 recipient of the Silver Stevie Award for Female Executive of the Year. She is a proud Hispanic and native of Portugal who is focused on advancing DE&I in leadership and at all levels of the workplace. She’s lived and worked in the US, Canada, and Europe, and spent most of her career leading teams and companies through transformation, launching new brands or lines of business, and cultivating a culture of experimentation and learning. She is former CMO of Deloitte Consulting and has held leadership positions at IBM and Accenture.