Scaling agile with the Agile Marketing Navigator framework
The practices we've established in the Agile Marketing Navigator help drive culture change and the right behaviors for agility.
Stacey knows what it’s like to be a marketer, after all, she’s one of the few agile coaches and trainers that got her start there. After graduating from journalism school, she worked as a content writer, strategist, director and adjunct marketing professor. She became passionate about agile as a better way to work in 2012 when she experimented with it for an ad agency client. Since then she has been a scrum master, agile coach and has helped with numerous agile transformations with teams across the globe. Stacey speaks at several agile conferences, has more certs to her name than she can remember and loves to practice agile at home with her family. As a lifelong Minnesotan, she recently relocated to North Carolina where she’s busy learning how to cook grits and say “y’all."
3 reasons marketers are 10 years behind with agile — and how to catch up
Why marketers have shown resistance to agile frameworks for their work — and how to overcome that resistance.
4 steps to becoming a more strategic marketer in 2023
In the face of uncertainties, we must take a data-driven approach to make marketing less of a cost center and more of a value-added partner.
Stakeholders: Getting started with the Agile Marketing Navigator
Here's how to manage relationships between an agile marketing Team and Stakeholders who have a vested interest in the work the Team is doing.
Practice Lead: Getting started with the Agile Marketing Navigator
A Practice Lead ensures that an agile team has the skills, tools and assets it needs to be effective.
Supporting Cast: Getting started with the Agile Marketing Navigator
This is a new role in agile, created jus for the Navigator. It helps understand how agile teams interact with third parties like agencies.
Agile Champion: Getting started with the Agile Marketing Navigator
Marketing is a lean machine and might benefit more from an Agile Champion than from a traditional Scrum Master.
Marketing Owner: Getting started with the Agile Marketing Navigator
The Marketing Owner understands business goals and is able to prioritize the work that needs to be done.
Teams: Getting started with the Agile Marketing Navigator
This week we look at the first of six agile marketing roles: the Team.
Partnering: Getting started with the Agile Marketing Navigator
Learn about the benefits of the key practice of Partnering.
Waste Removal: Getting started with the Agile Marketing Navigator
Waste prevents work getting done in an agile and efficient way. Here's how to remove it.
Cycle Time: Getting started with the Agile Marketing Navigator
Gaining visibility into all the steps involved in a marketing task sets you up to eliminate inefficiencies.
Work in Progress Limits: Getting started with the Agile Marketing Navigator
Experienced agile marketing teams can improve their efficiency by setting and adjusting work in progress limits.
Story Points: Getting started with the Agile Marketing Navigator
Agile marketers can use Story Point estimation as a fast and easy way of estimating the work involved in Backlog tasks.
Customer Stories: Getting started with the Agile Marketing Navigator
Agile use of Customer Stories gets all members of the team on the same page for the work that needs to be done.
Team Improvement: Getting started with the Agile Marketing Navigator
Team Improvement sessions should be conducted by and for the team. Here are the benefits.
Team Showcase: Getting started with the Agile Marketing Navigator
Agile marketers should bring the team together regular to showcase wins and learn quickly from losses.
The Daily Huddle: Getting started with the Agile Marketing Navigator
The Daily Huddle brings the entire Team up to date on work in progress and possible blockers.
Cycle Planning: Getting started with the Agile Marketing Navigator
During Cycle Planning, the team collaborates and plans for the work they intend to launch during a 5 or 10 day cycle.
Building a Marketing Backlog: Getting started with the Agile Marketing Navigator
Here's the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work.
Creating a Blueprint: Getting started with the Agile Marketing Navigator
A Blueprint easily and effectively communicates the work the agile team has planned with its stakeholders.
How to determine the minimally viable launch: Getting started with the Agile Marketing Navigator
Work as an entire delivery team with your business stakeholders to quickly gain alignment.
How to hold a successful Brainstorm session: Getting started with the Agile Marketing Navigator
An agile framework designed specifically for marketers includes a Brainstorm session for stakeholders and the team.
Aligning on a Guidepoint: Getting started with the Agile Marketing Navigator
The Guidepoint is the connective tissue that rolls upward and downward in the organization.
A new way to navigate agile marketing
Not all companies can afford a coach, but even small companies can benefit from agile marketing.
What agile marketing teams need from their leaders
By making incremental changes to the way you lead and empower people, you’ll be on the right path towards true agility.
How marketers embrace agile ways of working
At the end of the day, an agile team is responsible for delivering value to customers, not to internal stakeholders.
A new way of marketing planning: At the last responsible moment
Could your marketing plan become irrelevant if it’s too detailed too soon? Absolutely.
Why doing less is more in agile marketing
Build a culture of doing less and providing more value.
7 leadership behaviors for marketing agility
Outcome-driven leaders focus on analyzing results as related to defined business goals, rather than individual productivity, arbitrary deadlines, tactics and the quantity of deliverables.
Embrace a value-based approach to agile marketing leadership
Focus on interaction, follow metrics that matter and value customer engagement over rigid contracts.
Why leading an agile marketing organization requires a vision for change
Remind people of the “why” every single day to really inspire change.
5 big obstacles to overcome to succeed in agile marketing
Understanding the agile mindset and where you’re headed will help you avoid common pitfalls.
Do marketers need their own agile framework?
Historical experience from agile marketing leaders may or may not help take the guesswork out of everything.
A marketer’s glossary to essential agile marketing terms
Scrum master? Story points? Daily huddle? These are key concepts if you want to build agility into your marketing framework.
Living the agile marketing values: A do’s and don’ts guide
Collaboration over siloes. Experiments over opinions. These are just agile marketing values to live by
How leaders should act on an agile marketing team
Agile marketing requires a culture change, and that starts at the top, as this chapter of 'MarTech's Agile marketing for teams' shows.
How to build feedback into your agile marketing workflow
It is important to constantly inspect and adapt and make little tweaks along the way, this chapter from the e-book "MarTech's agile marketing for teams" shows.
Use this assessment to gauge team alignment with agile marketing values
This survey will help you to find out how they feel your company is currently doing in relation to these principles.
What is Scrum, the project management framework agile teams rely on?
A Scrum team brings that product from an idea to delivery using the Scrum framework as a guide for transparency, inspection, and adaptation.