MarTech Today: Oglivy’s CTO, Salesforce adds improvements & HubSpot goes offline

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Ogilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of tech
  Sep 6, 2018 by Robin Kurzer
  Agencies are shifting from traditional AOR relationships with a substaintial retainer to ‘much more project work, much more bespoke work.’
• In-depth ABM: What it means to get inside of opportunity and why it’s important
  Sep 6, 2018 by Sonjoy Ganguly
  The rise of account-based marketing has spurred a shift in how marketers think about accounts. How to develop this more nuanced and effective approach.
• Customer Data Challenge: Improve martech efficiency and ROI with unified data
  Sep 6, 2018 by Digital Marketing Depot
  Unifying the data that resides in your martech stack is a huge challenge — one that costs US brands millions of dollars annually. Nearly half of marketers surveyed say data silos affect their ability to engage, support and meet customer needs; more than half say that marketing initiatives are constantly delayed by slow data integration. […]
• HubSpot goes offline just hours after announcing upgrades to its enterprise suite
  Sep 6, 2018 by Robin Kurzer
  The company issued a mea culpa, blaming the outage on a bug in the confirmation code that’s now been fixed.
• Salesforce adds process improvements to Sales Cloud, Einstein AI to Pardot
  Sep 6, 2018 by Barry Levine
  The enhancements are intended to improve sales flows and marketing insights.

From Marketing Land:

• Virtual reality enters its ‘trough of despair’ as shipments decline
  Sep 6, 2018 by Greg Sterling
  It wouldn’t be fair to say VR is dead, but from a consumer electronics perspective, it’s not far from it.
• Facebook, Twitter grilled by Senate committee; Dorsey says company may label bots
  Sep 6, 2018 by Amy Gesenhues
  While Facebook’s Sheryl Sandberg and Twitter’s Jack Dorsey had very little new information to share, that could be both a blessing or a curse for advertisers.
• Using Voice Search to Transform Your Local Search Strategy
  Sep 6, 2018 by Digital Marketing Depot
  More than 43 million people in the U.S. now own a smart speaker, and, as of January 2018, there were an estimated one billion voice searches per month. Now is the time to put your Voice Engine Optimization™ (VEO) strategy in place. The VEO search window provides just three results for mobile voice users and […]
• As Google opts out of Senate Intelligence hearings, group sets up Google account posing as Russian troll company — again
  Sep 6, 2018 by Ginny Marvin
  The advocacy group undermines Google’s claims that its systems are robust and can quickly detect and take down fake accounts.
• Avoid the 8 most common pitfalls of automated bidding
  Sep 6, 2018 by Frederick Vallaeys
  With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common issues to avoid when moving from manual to automated bidding.
  
• Facebook’s new Flight Ads will let advertisers target users searching for flights on travel sites, apps
  Sep 6, 2018 by Amy Gesenhues
  Previously called Dynamic ads for travel for flight, the new Flight Ads let airlines and airfare apps go beyond simple retargeting ad tactics.
• Amazon streamlines ad products under new Amazon Advertising brand
  Sep 5, 2018 by Ginny Marvin
  So long, acronym soup of AMS, AMG and AAP, as those brands retire in favor of a unified strategy.

From Around The Web:

• How AI is revolutionizing manufacturing, CIO
• Insight Venture Partners to Back Marketing-Technology Platform Episerver, The Wall Street Journal
• Profiling and automated decision-making under GDPR, Osborne Clark
• How YouTube Watch Time Is the Video Metric Marketers Need, CMS Wire