Customer journey orchestration
MarTech is your source for customer journey orchestration content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our customer journey orchestration buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Measuring the invisible: The truth about marketing attribution
Is marketing attribution a myth or reality? Here are three tips for doing attribution as well as it can be done.
5 tips for building customer trust during the supply chain crisis
The supply chain crisis isn't going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it.
Do it once (and only once) with workflow automation
Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors.
Tools to optimize the customer journey launched by mParticle
Journeys is a new toolset supporting the analysis and optimization of CX, integrating with downstream platforms for the activation of audiences.
Google is giving users greater control over what ads they see
My Ad Center will let users block any ad and get info on why they were chosen to see it.
A 12-step guide for implementing a digital asset management system
An expert tells what it took to launch an enterprise-wide DAM.
Tips to incorporate knowledge collection into your daily workflows
Or, how to stop worrying and embrace the information tsunami.
How B2B marketers can activate first-party data in their CDP
CDPs help orgs collect and centralize valuable customer data as more comes in through engagement and testing.
How AI lets marketers create human-centric CX at scale
65% of customers say a positive brand experience is more influential than great advertising.
Knowledge management for content marketers: My tech stack
How to deal with the modern deluge of information and tap into it when you need it.
3 ways to deliver better marketing experiences
When impersonal and negative customer experiences are the norm, marketers need a way to differentiate their brands.
Good morning: Adapting to new customer paradigms
When making sure it's the right time to engage a customer, it's best to abandon old ideas.
Marketing analytics: What it is and why marketers should care
We unpack marketing analytics: what it is, why it’s important, and how it can help marketers achieve brand success.
ActionIQ integrates with clean room platform to activate second-party data
The partnership with InfoSum will enable brands and publishers to enrich their first-party data.
Digital CX: Businesses need them, yet struggle to create great experiences
Survey finds only 38% of marketers they have clearly defined goals and strategies for digital customer experience.
TrustRadius adds LinkedIn intent data integration
Automates process of identifying, targeting and converting late-stage, in-market buyers
Drift extends offerings across the customer lifecycle
The conversational marketing platform combines its marketing and sales solution with a new service solution.
Adobe CEO: Make the digital economy personal
The opening day of Adobe Summit was CEO Shantanu Narayen underline the challenge of creating experiences in real-time and at scale without sacrificing personalization.
The evolution of digital analytics and marketing
It's time to prepare for using Event-Based Analytics to evaluate the digital customer journey.
Drive growth with account-based marketing
Why B2B e-tailers need to think about ABM now more than ever.
The lost art of talking to customers
The more you involve your customers in the marketing process, the more successful you will be.
Customer journey orchestration
How much does acquiring a customer cost?
Using the right strategies for tracking and optimizing cost-per-acquisition will improve ROI.
Customer journey orchestration buyer’s guide
19 questions to ask customer journey orchestration vendors during the demo
More marketers are evaluating these tools to help to navigate and better understand increasingly complex customer journeys.
Customer journey orchestration
Why the business automation market is poised to explode
Automation can lower costs, improve customer experience and build a lot of agility into marketing organizations.
4 qualities of an intent-driven marketing automation email program
Innovation — even in increments — can help you build a more robust strategy.
16 marketing automation platforms your organization should consider
Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.
Good morning: The marketing attribution debate
Radical ideas about how to approach attribution in this digital/physical multi-touchpoint age are sparking debate.
Static ROI metrics, meet dynamic marketing situation
Tear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction.
The B2B customer journey is set on a digital track
What does that mean for marketing and sales? Learn the implications for sales incentivization, long-term relationships and customer experience.
Who thinks you’re customer-driven, you or your customers?
Every marketing team claims to be customer-driven. Learn how to validate if you’re making the lives of your customers easier or harder.
Customer relationship management (CRM)
What is customer relationship management (CRM) and how does it support marketing?
A marketers' guide to CRM and its relationship-building capabilities.
Account-based marketing (ABM) buyer’s guide
24 questions to ask account-based marketing vendors during a demo
By working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape.
Good morning: Go for gold
Identify the golden milestones on the customer journey and make each one of them count.
3 strategies to create better customer journeys across any channel
Successful customer journeys require both personalization and practical strategies.
Why data-driven decision-making is the foundation of successful CX
How marketers can improve their decision-making processes using automation.
How to leverage intent and engagement in the buying cycle
Applying intent data to buying cycles can help foster customer engagement.
Best Buy announces in-house ad network Best Buy Ads
The new venture will serve ads from outside brands to loyal Best Buy customers.
Ad spend for cryptocurrencies increases as advertisers educate consumers
Data from MediaRadar indicates growing mainstream adoption of cryptocurrencies.
Do you need a marketing attribution and predictive analytics tool?
Make sure your organization understands how it will not only use attribution and predictive analytics, but also how it will measure success.
To know your customers, ping their phones
Use cases for privacy-sensitive geofencing.