Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Slack slacks off for much of Twosday
It's been a bumpy 2/22/22 online, with Slack, AWS and others experiencing outages.
Good morning: The marketing attribution debate
Radical ideas about how to approach attribution in this digital/physical multi-touchpoint age are sparking debate.
Static ROI metrics, meet dynamic marketing situation
Tear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction.
What is sales enablement and how do these platforms help bridge the marketing-sales divide?
These tools help marketers provide sellers with the content resources they need to engage prospects in a way that adds value for today's digitally focused B2B buyer.
IDG Communications rebrands as Foundry, positions itself as a martech company
The long time publisher of MacWorld and TechHive pivots to marketing technology.
Return on investment is missing in action
Forget about predicting ROI in today's lightning-fast digital environment. Instead, develop agile, reactive response systems.
Good morning: Watch these mutations in the digital marketing space
Retailers adopt adtech, brands become publishers, data and AI are everywhere. The advertising industry is changing.
Good morning: Are brands tuned out on the addressability crisis?
The voice of the brand marketer has been very subdued as if expecting agencies and adtech to solve for targeting and personalization.
Marketers look to adtech and agencies to solve the addressability problem
IAB is striving to establish common standards and APIs for a no-tracking advertising eco-system, but the industry is pulling in different directions.
Addressability is a ‘slow-motion train wreck,’ says IAB CEO
In a forceful speech to the Annual Leadership Meeting, IAB CEO David Cohen decried incrementalism and caution in an industry facing major challenges.
Creatio launches major update to its no code platform
Creatio 8.0 Atlas aims at increasing the freedom of non-developers to build enterprise workflows and applications.
Good morning: Is the freelance life for you?
Part of the "Great Resignation" trend among marketers is simply choosing to freelance rather than look for in-house opportunities.
Help us understand how marketing salaries and roles have changed: Take our survey
The 2022 MarTech Salary and Career Survey will explore how compensation and marketing roles have changed during the pandemic.
Join the MarTech team: We’re hiring a managing editor
We're looking for a skilled writer and communicator with a a passion for exploring how marketing tactics and technologies are are evolving.
How to tackle the challenges of running successful hybrid events
Interest in hybrid customer-facing events is high, but businesses are still learning how to run smaller scale hybrid meetings.
Good morning: Communication governance is important
The customer journey now belongs to the customer. That means thinking carefully about how and when you message them, and maybe letting them take charge.
Do marketers need their own agile framework?
Historical experience from agile marketing leaders may or may not help take the guesswork out of everything.
Marketers are reimagining their event strategies
A new CMO Council report finds the event marketing landscape vastly changed.
AI-driven personalized content grows in importance for marketers
A report from Persado suggests that AI will soon power personalized content for many organizations.
Podcast advertising spend surged in 2021
Podcasts are booming, making them yet another channel to be woven into an omnichannel marketing strategy.
WordPress releases version 5.9: Joséphine
WordPress makes enhancements to the block editor and stretches no code capabilities in this new release.
Good morning: No internet?
We're all living in a digital environment. Until the internet goes down.
Good morning: Is the pandemic stock bubble bursting?
Has the thrill gone from investing in businesses associated with lockdown, remote working and virtual entertainment?
How are digital agencies helping marketers transform in 2022?
Partnerships and outsourcing are key priorities for agencies in stepping up their marketing technology game for clients.
PhotoShelter acquires UK-based digital asset management provider Third Light
PhotoShelter welcomes over 300 additional global customers and the flagship Chorus application into its suite.
Good morning: Large audiences are still valuable
The Super Bowl may be part of a vanishing breed of mass audience events, but right now it's still high value to advertisers.
Google and marketing industry predictably hostile to proposed surveillance advertising ban
Legislation like this could be a game-changer for every digital marketer although the text of the bill leaves important questions unanswered.
Good morning: Going for quick wins
Striking a balance between paying attention to the foundations of your marketing strategy and going for quick wins.
Good morning: The goal is relevance
Relevance is a key part of the value exchange with the customer as we move into 2022.
When it comes to prioritizing digital experiences, it’s either now or never
In this webinar, we examine the martech that brands like New Balance and lululemon use to power their digital experiences.
Good morning: Reset, reassure and recover
What should you do when the products or services you are marketing simply aren't available?
Constant Contact acquires Australia-based Vision6
Constant Contact will grow its presence among small businesses and nonprofits in Australia.
COVID-19 prompts consumers to ask big questions
Marketers must align with the revolutionary changes consumers are undergoing thanks to the pandemic.
Good morning: Some thoughts on the metaverse
Do you have your metaverse marketing strategy in place? Are you thinking about Web3? Don't worry, there's still time.
Living the agile marketing values: A do’s and don’ts guide
Collaboration over siloes. Experiments over opinions. These are just agile marketing values to live by
Good morning: Popping on the metaverse
Are you thinking about your brand's metaverse presence yet? Are you thinking about Web3?
Splash doubles down on virtual and hybrid events
Once all-in on in-person events, Splash's new product offering bets that virtual and hybrid are here to stay.
4 steps to building a successful marketing organization
CMO at Publicis Sapient, Teresa Barreira explains how strategy, people operating model and culture are all key elements of an agile marketing team.
Good morning: The holiday season is upon us
Plus, thoughts about the future of work.
Inclusive marketing resources to strengthen your brand’s messaging
Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences.