Four key steps to choosing (or replacing) a marketing automation platform
Your team’s time is valuable. Stop spending so much time every day with manual marketing processes, and start automating. Here’s how.
If you are in the market for a new marketing automation platform — or if you are in the process of replacing or upgrading one, MarTech Today’s B2B Marketing Automation Platforms: A Marketers Guide will help you get organized and make a great decision.
Whether your goals are to drive more leads, increase revenue or deliver a more engaging buyer journey, choosing a marketing automation platform is a critical decision that has organizationally important implications.
The process of developing requirements, sifting through multiple vendors and ultimately, implementing a solution is time-consuming. Stress not, our guide is what you need to get organized, understand the landscape and start making good decisions about requirements, opportunities and vendors comes in!
Start with a solid foundation. There are four critical steps that you and your organization can use to manage through the entire process:
Having a framework and decision guide is just one element of the 52 page FREE guide which also includes:
- Bulleted list of questions to ask your team
- 13 detailed vendor profiles vetted by our marketing experts
- Common features to consider
- Mistakes to avoid that could end up costing you money
- Tips on how to structure vendor reviews and demos
- Contract guidance
- Much more!
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories
About the author
