Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities
The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence group.
Discover MarTech takes a deep dive into digital transformation
The three-day virtual event that kicks-off on Tuesday has something for all marketing technologists -- whether you're a martech maestro, modeler or maker.
MarTech Minute: Nuance’s AI-powered call center solution, Builder’s ecommerce apps for SMBs
A quick round up of the latest marketing technology news and announcements.
MarTech Minute: Pegasystems’ new service offerings, YouTube releases Video Builder, more
A quick round up of the latest marketing technology news and announcements.
5 reasons why your Facebook Ads campaigns are failing
To avoid pitfalls, take the time to test campaigns and find an adequately-sized audience to target.
Customer relationships will always win over lazy shortcuts in a post-cookie world
Marketers who lean on the fundamentals of customer relationships and loyalty will succeed no matter what the technology.
The future of identity in a cookieless world
Identity will be even more critical to a brand’s success going forward. Acxiom offers a POV on the cookieless world along with the key pillars a future identity solution should entail.
Tell us: How are you pivoting during the COVID-19 crisis?
We want to hear from our community about the creative tactics you're using to wrestle the beast of uncertainty to find small wins (for clients or staff) in these unprecedented times.
Large majority of recent AI deployments meeting expectations, says MIT survey
Nearly all "large companies" in the survey will be using AI by the end of this year.
WPP wants to train 50K employees on AI. Here’s how they plan to do it.
CTO Stephan Pretorius lifts the curtain on the holding company's large-scale training plans and sheds light on how his team is able to break down barriers across business units.
Amazon could win big in the post-coronavirus retail economy
The company said it was hiring 100,000 new employees to meet increased demand.
YouTube to automate more video reviews in light of staffing challenges caused by coronavirus
YouTube will temporarily implement more automated reviews, which could cause unwarranted removals.
Coronavirus and ecommerce: It’s complicated
While online shopping may benefit in the short term, supply chain issues and uncertain consumer demand could dampen the ecommerce outlook.
MarTech Minute: Folloze’s new ABM solution, Lifesize takes over CCaaS platform
A quick round up of the latest marketing technology news and announcements.
Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab
Launched Monday, the new ad unit has a campaign life of 24 hours and is designed to align brands with the most popular and relevant trends of the day.
Majority of consumers want standards and tougher action against review fraud
Survey finds U.S. consumers want severe financial penalties for retailers that don't protect review integrity.
How agencies are helping CMOs break down barriers to digital transformation
As CMOs take over the customer journey, agencies are expanding their services and capabilities to help clients build and implement effective digital transformation initiatives.
Social shorts: Shopify joins Facebook’s Libra, Snapchat’s advanced AR capabilities, TikTok tests bio URLs
The social media marketing week in review: A round up of news and announcements you may have missed.
What are analytics experts looking to in 2020 with data and privacy?
Logan Gordon, Simo Ahava, Astrid Illum, Abby Matchett and Sayf Sharif share insights to help you gain executive buy-in about privacy policy issues this year.
Social shorts: Facebook launches Pinterest lookalike app, Instagram tests ‘Latest Posts’ feature, Snapchat could be getting a new look
The social media marketing week in review: A round up of news and announcements you may have missed.
How to tackle rising Facebook CPAs
Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor.
InVideo’s AI-powered editor automates video creation process
The DIY video editing tool is available via subscription rates from $10 to $30 per month.
Introducing the Periodic Table of Digital Commerce Marketing
Packing an astonishing amount of information into an easy-to-digest visual, it's well worth the download.
Social shorts: Instagram tests new Stories trimming tool, WhatsApp hits 2B users, Pinterest to verify merchants
The social media marketing week in review: A round up of news and announcements you may have missed.
Twitter says ad tech and product updates will improve direct response advertising
The company reported mDAUs rose 21% to 152 million and ad revenue growth rebounded a bit in Q4 2019.
Quora adds features to help advertisers measure and attribute conversions more accurately
Advanced Match and Conversion Windows are now available.
Salesforce buys Evergage CDP platform to boost real-time personalization capabilities
The acquisition is more about Salesforce's ability to deliver personalized interactions than its entry into the CDP space, says one industry insider.
Social shorts: Dark mode comes to TikTok, Facebook rolls out new tool to give users more privacy
The social media marketing week in review: A round up of news and announcements you may have missed.
The digital marketing transformation led by Google and Amazon
It’s worth the time investment to consider how we can continue to evolve our advertising strategy along with the biggest platforms.
Pinterest debuts AR feature that lets users try on lipstick before buying
Brands that are part of the initial rollout include Estée Lauder, Sephora, bareMinerals, Neutrogena, L’Oreal, NYX Professional Makeup, YSL Beauté, Lancôme, and Urban Decay.
With AI poised for growth, marketers need more clarity from vendors
Understanding the differences between the facets artificial intelligence will help you make better-informed martech investments.
Social shorts: TikTok opens new office in LA, Instagram removes IGTV button, Facebook deals with more lawsuit trouble
The social media marketing week in review: A round up of news and announcements you may have missed.
The Amazon ad juggernaut: What’s your experience been?
Stop putting it off. The window of opportunity to fill out our survey (and potentially win a pass to SMX) is closing soon.
Is personalization working? Budgets are increasing, but martech challenges threaten future investments
Reports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization initiatives.
Social shorts: Instagram tests web DMs, TikTok explores curated content streams, Pinterest passes Snapchat in users
The social media marketing week in review: A round up of news and announcements you may have missed.
The MarTech Minute: Acquisitions by Dun & BradStreet and Nielsen, Oracle names new CMO
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Will location data rise as cookies crumble?
Factual's new Data Enrichment offers brands additional insights about their own customers based on real-world behaviors.
The 2020 Martech Career Study: Please tell us more about your work
We're conducting a survey to get more insight on the roles shaping our industry.
Salesforce updates Commerce Cloud, rolls out Einstein AI dashboard, Order Management platform
Salesforce Order Management aims to offer a single view of fulfillment and customer support experiences.
Social shorts: Twitter gets rid of Audience Insights, Facebook updates Instant Articles, YouTube enforces policy on kids’ content
The social media marketing week in review: A round up of news and announcements you may have missed.