Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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MarTech Today: HubSpot’s latest video capabilities, Pandora’s location attribution KPIs & more
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
How visual recognition is set to change advertising
Advertisers are beginning to explore the possibilities of technologies that identify the content of images and videos.
MarTech Today: Lithium and Spredfast merge, the spike in GDPR complaints to the ICO & the continuing negotiations between Google and IAB Europe
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Lithium and Spredfast merge into a social management/customer care platform Sep 4, 2018 by Barry Levine The companies said that each boosted the other’s weak spot. Complaints to the ICO have […]
MarTech Today: SurveyMonkey goes public, the role of the SEO in the martech stack & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: SurveyMonkey files to go public Aug 31, 2018 by Barry Levine Though still unprofitable, the online survey platform has annual revenue over $200 million and a large user base. The MarTech Minute: […]
The MarTech Minute: Bynder unveils analytics tool, Causal IQ spins out on its own & more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
The role of SEO in the martech stack: The voice of the customer
As brands build and manage their technology suites in an increasingly complex environment, contributor Jim Yu says organic search data increasingly plays a foundational role.
MarTech Today: Forrester Wave on social listening tools, managing the stack & Google expands Assistant device network
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The newest Forrester Wave on social listening platforms expresses disappointment in the category Aug 30, 2018 by Barry Levine The report says there are too few differentiators and not enough integrated […]
Marketing Day: New Twitter rules, Google Assistant expands reach, Facebook video ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
IBM’s Michael Trapani: AI may never understand a great meal, but it understands performance
Previewing his MarTech Conference presentation, Trapani sees AI not as a team leader, but as a team specialist.
Google expands Assistant device network, adds polyglot support
Company announces dizzying array of new integrations of the Google Assistant into speakers, displays and smart appliances.
MarTech Today: GDPR warnings to two French location data firms, AI’s understanding of a great meal & Facebook opens up its ad pixel
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Two French location data companies receive GDPR consent warnings Aug 29, 2018 by Greg Sterling The companies were obtaining user location data from app publishers, but consumers were not told about […]
Take our Amazon advertising survey — Enter to win a ticket to SMX
Tell us how you or your clients are approaching Amazon's advertising offerings in our brief survey.
MarTech Today: Pandora’s new audio ads, why sites should be using HSTS & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Pandora rolls out new Dynamic, Sequential and Short-Form Audio ads Aug 28, 2018 by Robin Kurzer This is the first time the audio platform has offered anything beyond standard :15 and […]
How to find good writers and other content marketing struggles
You get what you pay for when it comes to copywriters says contributor Jessica Foster. Here's a look at how to hire good copywriters to help drive traffic and sales to your site.
MarTech Today: Brand authenticity, Jumpshot makes some data public & podcasting’s continued meteoric rise
Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Are brands approaching a crisis in authenticity? Aug 27, 2018 by Barry Levine MarTech Conference Chair Scott Brinker: It’s a ‘non-zero’ possibility. Tobii adds eye-tracking for 360-degree videos Aug 27, […]
Secure your seat at MarTech! Best rates expire Saturday
Marketing technologies and operations are maturing at lightspeed. It’s no surprise that organizations are struggling to keep up. For senior marketing leaders like you, connecting strategy, technology, and talent that drives results is expected on demand, not in some far off, hypothetical and mythical future. Attending MarTech® will inspire you with fresh approaches and equip you with the […]
MarTech Today: Dstillery’s new Dscover Maps, a blended ABM approach & Enterprise Customer Data Platforms
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Dstillery’s new Dscover Maps bring data visualization and location insights to brands Aug 24, 2018 by Greg Sterling Not the first such product to market, Dstillery argues it has more and cleaner […]
12 pieces of conversion optimization advice you should ignore
Whenever you hear a marketing practice referred to as "easy," it's usually not. Contributor Ayat Shukairy looks at some common CRO misconceptions and their uncommon realities.
A blended ABM approach: Designing programs
Contributor Jessica Fewless reviews how a blended ABM approach using personalization, events and direct mail can benefit B2B marketers.
MarTech Today: AdTheorent’s Relationship Targeting, leveraging GDPR & Facebook’s mobile-first video ad tools
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: AdTheorent launches Relationship Targeting Aug 23, 2018 by Barry Levine The New York City ad tech firm looks to influence in-market buyers by also directing ads at friends and family. 8 […]
[24]7 launches ‘emotional intelligence’ for its virtual agent
In text-based conversations, its AIVA agent can now tell when a customer is unhappy, so it can offer some consolation and toss to a human agent.
MarTech Today: Viant’s purchase-based targeting for CPG ads, ’emotional intelligence’ for [24]7’s virtual agent & Chrome browser update
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Viant adds purchase-based targeting for CPG ads Aug 22, 2018 by Barry Levine The ad tech firm now lets advertisers direct ads based on weekly updates to household-level CPG purchases, and […]
MarTech Today: Adobe adds email enhancements, customer loyalty for transparent companies & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe adds enhancements to boost the venerable channel of email Aug 21, 2018 by Barry Levine With its new features, data from its latest consumer survey and previewed research, Adobe shows […]
MarTech Today: MeetEdgar’s automated social posts for SMBs, Enterprise Customer Data Platforms & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: MeetEdgar offers automated variations for social posts for SMBs Aug 20, 2018 by Barry Levine The social post scheduler says this is the first time the capability has been offered in […]
MarTech Today: Nielsen’s new Auto Cloud, the convergence of industry 4.0 with autonomous vehicles & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Nielsen links up with J.D. Power to create a new Auto Cloud Aug 17, 2018 by Barry Levine The exclusive arrangement makes Power’s auto sales data available for the first time for […]
MarTech Today: Sizmek’s unified ad serving platform, T-Mobile’s secret weapon for customer service & Tweetbot/Twitterrific remove features
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Why more automation from Google Ads is good for tool makers and PPC careers Aug 16, 2018 by Frederick Vallaeys Marketers who question their future in an industry dominated by automation […]
MarTech Today: Fear of personal data loss, fake social accounts & increasing PageSpeed in WordPress
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Survey: People fear loss of personal data more than having their cars stolen Aug 15, 2018 by Ginny Marvin In an earlier survey, people valued their data at only $250. Modern […]
MarTech Today: Digitas report on voice-based purchases, making interactive video work & link-building tools
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Digitas report: Brand loyalty is at risk with voice-based purchases Aug 14, 2018 by Barry Levine The problem, says the marketing agency, is that most users will buy the first option […]
Analysts say Amazon’s advertising business will surpass AWS by 2021
Amazon's ad revenue is on track to more than triple in the next couple of years, according to Piper Jaffray.
Aivon launches blockchain-based protocol for ‘first decentralized video search engine’
The Singapore-based organization is launching a non-profit community composed of token-incentivized humans who validate AI-generated metadata.
AP: Google collects location data when ‘Location History’ is turned off
Google says it tells users exactly what it's doing. It does, though some of the information is buried.
MarTech Today: Aivon’s ‘first decentralized video search engine,’ Blippar’s indoor positioning for AR & how AI is driving scalable marketing
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Aivon launches blockchain-based protocol for ‘first decentralized video search engine’ Aug 13, 2018 by Barry Levine The Singapore-based organization is creating a non-profit community composed of token-incentivized humans who validate AI-generated […]
‘Martech’ is more than software. It’s a tribe. Join us in Boston.
“Martech” isn’t shorthand for “marketing technology.” It’s the intersection of marketing, technology and management that fires the imagination and enables the possible: silos come down, agility increases and customer satisfaction soars. Join the community of marketing leaders who share this “grand view” at MarTech®, October 1-3 in Boston. You’ll hear more than 60 keynotes and […]
AI and IA: How artificially intelligent automation is driving scalable marketing
What happens when you combine marketing automation and artificial intelligence? Contributor Andy Betts delves into the topic and explores what's ahead.
MarTech Today: Cision adds image tracking, data privacy legislation in US & revving up your page speed
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Earned media platform Cision adds image tracking with ShareIQ purchase Aug 10, 2018 by Barry Levine ShareIQ’s technology is designed to track huge numbers of images across the web, even if they […]
MarTech Today: Quantcast reports 90 percent consent rate for GDPR, why CDPs have emerged now & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Quantcast reports more than 90% of visitors to EU domains grant GDPR consent Aug 9, 2018 by Barry Levine About 81 percent of visitors say yes to every consent choice, according […]
MarTech Today: A third of top US news sites block EU users, how to start a marketing operations function & AgilOne partners with Criteo
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Report: 1/3 of top US news sites block EU users rather than comply with GDPR Aug 8, 2018 by Robin Kurzer The list includes a third of the top US news […]
MarTech Today: CaliberMind launches ABM Converter, ‘digital everything’ attribution & Bridg’s ‘first CDP’ for brick-and-mortar
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Marketing analytics platform CaliberMind launches ABM Converter Aug 7, 2018 by Barry Levine The new offering lets marketers convert their current platforms to account-based marketing, at what CaliberMind says is a […]
MarTech Today: TV Time launches analytics platform, post-GDPR data breaches in Ireland & tools to test page speed
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: TV-watching viewer app TV Time launches an analytics platform Aug 6, 2018 by Barry Levine The self-service platform offers sentiment analysis and user-generated content about specific programs, across broadcast, cable and […]
MarTech Today: LiveRamp’s IdentityLink for TV partners with Adobe, WhatsApp’s new Business API & a new report on smart speakers
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe Aug 3, 2018 by Barry Levine The integration allows Adobe customers to upload their customer lists […]