Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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MarTech Today: VirtualWisdom update, Twitter’s shrinking ad business & what marketers really want for Christmas
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Getting the whole picture: VirtualWisdom’s update enhances systems visibilityDec 6, 2017 by Robin Kurzer The company says its “app-centric” IPM is a breakthrough in infrastructure monitoring. Twitter’s ad business has shrunk, but […]
Align your marketing org in 2018 with intelligent and integrated marketing campaigns
Integrated marketing campaigns may seem old-school, but contributor Kevin Bobowski explains why they're essential for marketers who want to keep their marketing departments agile and efficient.
MarTech Today: Pointy, retailer-brand relationships & a 10-step plan for GDPR
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Pointy helps customers find what they need close to homeDec 5, 2017 by Robin Kurzer The technology helps local businesses compete with big ecommerce retailers. 4 ways retailer-brand relationships will change in […]
The next wave of ABM: A blended approach (Part 1)
Contributors Jessica Fewless and Rob Leavitt outline three common approaches to Account-Based Marketing and discuss the advantages of moving to a personalized, blended strategy.
MarTech Today: The next wave of ABM
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The next wave of ABM: A blended approach (Part 1)Dec 4, 2017 by Jessica Fewless Contributors Jessica Fewless and Rob Leavitt outline three common approaches to Account-Based Marketing and discuss the advantages […]
What digital transformation means for brands
Contributor Dan Purvis takes a look at the evolution of digital and how brands can stay a step ahead of the competition by embracing this digital transformation.
MarTech Today: Session replay scripts, automated video scanning for brand safety & digital transformation for brands
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Another consumer privacy issue in the age of GDPR: Session replay scripts Dec 1, 2017 by Barry Levine A Princeton University study finds that such tracking of user browsing can collect and […]
Delmondo, Uru team up for automated video content analysis service
As part of the new partnership, the New York City companies are also launching what they say is the first automated video scanning for brand safety.
The influence of affluence: How to leverage the ‘Affluencers’
Meet the "Affluencers." Columnist Peter Minnium explains why marketers should be paying attention to a powerful target group who are heavy spenders, early adopters and major influencers.
MarTech Today: Swrve adds OTT support, AI-powered market research & pixel tracking’s lifespan
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Swrve adds support for OTT TV apps Nov 30, 2017 by Barry Levine The expansion of the app-oriented marketing platform highlights OTT’s increasing attractiveness for marketers and Swrve’s continued expansion. Faster, […]
Faster, cheaper and more efficient: AI-powered market research is here
Response:now uses machine learning to save companies time and money with automatically produced, actionable research insights.
Is pixel tracking dead?
Contributor Pete Cheyne believes it's time for marketers to move past pixel-based tracking and take control of their data.
MarTech Today: ‘4D Interactive Ads,’ insights from Black Friday and Cyber Monday, & the first paywall for AMP
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: ironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through interactivity Nov 29, 2017 by Ginny Marvin Advertisers can glean behavioral data based on the choices users make when engaging with the […]
More than mobile: Martech insights from Black Friday & Cyber Monday
Coming off of record sales and engagement, what can marketers do even better next year?
LaterPay offers first paywall platform for AMP pages
The German-Swiss payment infrastructure provider allows readers to maintain a running tab of per-article charges until a threshold is met.
MarTech Today: Net Neutrality repeal defies public support, GDPR liability fears & CMO’s guide to AI’s marketing impact
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: FCC Net Neutrality repeal defies public support, legal battle looms ahead Nov 28, 2017 by Greg Sterling Critics of the impending repeal point to Portugal’s bundling and tiered internet pricing as […]
How a work detox led Jones Soda CEO to a path of business enlightenment
After serving as the brand's VP of business development, CFO and COO, Jennifer Cue took a work sabbatical in Paris before accepting the role of CEO.
MarTech Today: Bpm’online’s GDPR advantage, B2B marketing non-predictions & how ecommerce giants are using AI
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Bpm’online has a built-in advantage for complying with GDPR Nov 27, 2017 by Barry Levine The company’s business process management is so integral to its platform that it is represented by […]
How ecommerce giants are using AI and marketing (Part 2)
Columnist Daniel Faggella explores how ecommerce leaders like eBay, Rakuten, Flipkart and ASOS are utilizing AI to power improved product search and automated customer service.
MarTech Today: The CMO audit series, Google’s counterintuitive guide to ad testing & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From Marketing Land: CMO audit series, Part 6: Analytics Nov 24, 2017 by Scott Rayden In Part 6 of a series, columnist Scott Rayden walks you through the top areas you should focus on in […]
How I raised $55 million without a pitch deck
Columnist Lewis Gersh says the best way for a startup to secure funding is to market a truly innovative idea. But how can you market to investors that your idea is outside the box when your pitch is squarely inside the box?
MarTech Today: Reddit for advertisers, how ecommerce is using AI & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Reddit is ready for advertisers, but are advertisers ready for Reddit? Nov 22, 2017 by Tim Peterson Reddit has been working to make its platform safer for brands, but brands don’t seem […]
How ecommerce giants are using AI and marketing (Part 1)
In the first part of a series, columnist Daniel Faggella explores how ecommerce leaders such as Amazon and Alibaba are adopting AI applications to power more accurate product recommendations and faster search results.
MarTech Today: Sensory’s facial authentication, Intellimize’s web site testing & podcasting in marketing
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Sensory’s new Fujitsu partnership means your face could become a lot more valuable to enterprises Nov 21, 2017 by Barry Levine Mizuho, the 15th largest bank in the world, will become […]
Sensory’s new Fujitsu partnership means your face could become a lot more valuable to enterprises
Mizuho, the 15th largest bank in the world, will become the latest user of Sensory’s facial authentication.
Intellimize introduces a new way to test websites
The tool uses machine learning to give marketers an alternative to A/B testing.
MarTech Today: Segment’s new GDPR capabilities, Taplytics’ OTT app testing & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Segment announces new GDPR compliance capabilities Nov 20, 2017 by Robin Kurzer The API-based data platform’s new features will help companies wrangle all of a user’s data. Taplytics now supports OTT […]
MarTech Today: Addressable TV, Receptiv’s mobile web video ad format & email security
Here’s our recap of what happened in marketing techology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Addressable TV from the media buyer’s perspective: What’s hype vs. reality Nov 17, 2017 by Ginny Marvin With the application of data, TV buying is slowly starting to take on characteristics already […]
Intent is ROI’s hottest up-and-coming power source
Purchase intent is nothing new, but not everyone realizes we're already using it. Columnist John Steinert explains how you can take advantage of sources of intent available to you now to help you gain a competitive advantage.
Venzee launches the first middleware to optimize blockchain-bound data
Called Mesh, it washes, dries and shines data until it’s ready to be written without the possibility of change or deletion.
MarTech Today: Venzee’s middleware for blockchains, PullString’s new platform for voice-based interactions & Yoysis’ voice-controlled ecommerce platform
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Venzee launches the first middleware to optimize blockchain-bound data Nov 16, 2017 by Barry Levine Called Mesh, it washes, dries and shines data until it’s ready to be written without the […]
Call to B2B marketers: Job titles matter more than you think
While ABM can help you target the key decision makers in your accounts, job titles aren’t always what they seem. Columnist Sonjoy Ganguly explains how to factor hierarchy into your ABM strategy.
MarTech Landscape: What’s a smart contract?
As a blockchain ecosystem emerges, smart contracts could become a common way of automatically implementing transparent deals.
MarTech Today: Smart contracts, NinthDecimal’s ‘website to store’ offline attribution & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: MarTech Landscape: What’s a smart contract? Nov 15, 2017 by Barry Levine As a blockchain ecosystem emerges, smart contracts could become a common way of automatically implementing transparent deals. NinthDecimal announces […]
NinthDecimal announces ‘website to store’ offline attribution capability
Study released with launch offers insights that show nuances in consumer behavior based on device usage and how a customer comes to a website.
MarTech Today: AdQuick’s new DOOH analytics, 5 martech trends & the Singular Fraud Index
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: AdQuick adds tools to measure impact from Digital Out-of-Home campaigns Nov 14, 2017 by Barry Levine The self-service DOOH ad platform now lets brands track effectiveness via lifts in website visitors […]
Pinterest adds custom QR-like codes for businesses, more shoppable pins
In a series of product updates and feature additions, Pinterest is trying to solidify its visual search platform ahead of the holiday shopping season.
Forrester predicts 80% of companies will fail to comply with GDPR in 2018
The research firm's latest "Predictions 2018: A Year of Reckoning" report outlines 13 business forecasts for the coming year.
MarTech Today: The Ultimate Guide to GDPR, AR struggles to scale & Google’s Physical Web loses the Chrome browser
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Our ‘Ultimate Guide to GDPR’ launches today Nov 13, 2017 by Robin Kurzer The General Data Protection Regulation will be enforceable starting in May 2018. Our new guide provides history, context […]
MarTech Today: Bynder gears up for GDPR, Draft unveils ABM chat & Forrester says 80 percent will fail GDPR
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Here’s how international firm Bynder is gearing up for GDPR Nov 10, 2017 by Barry Levine The digital asset management firm, headquartered in Amsterdam but with a major US presence, sees GDPR […]