Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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IBM’s Watson helps turbocharge Rocket Fuel with more brainpower
The predictive marketing platform adds Watson to its existing AI so as to better understand the content where ads will land.
Adaptive marketing: The key to winning in the Engagement Economy
Today's consumers demand personalized and authentic experiences on their preferred channels, in ways that matter to them. Columnist Chandar Pattabhiram explains how marketers can adapt to these consumer needs to win their loyalty.
MarTech beta rates expire this week – reserve your seat now
Attend MarTech San Francisco May 9-11 for 70+ presentations, 100+ speakers, 100+ exhibitors and sponsors and networking with 2,500 martech professionals. My hand-crafted agenda is a master class in marketing, technology and management topics. You’ll be joining attendees and speakers from top brands including: Rates increase Saturday These incredibly low rates are available for only a […]
MarTech Today: WebAssembly and the next gen of browsers, blockchains and ad fraud, & adaptive marketing
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: A new language called WebAssembly is opening the door to the next generation of browsers Mar 24, 2017 by Barry Levine Backed by Google, Mozilla, Microsoft and others, it can dramatically boost […]
Can blockchain technology help solve ad fraud? MetaX believes so.
The blockchain-based platform is now in private beta.
This new AI-powered social marketing tool can predict engagement or write the post for you
Called Pi and launching this week from startup Post Intelligence, it uses a neural network to build a custom model for each user’s patterns.
I love pay-for-performance SEO — but I won’t do it. Here’s why.
Even though pay-for-performance may sound great in theory, contributor Stoney deGeyter says the reality is that the marketing provider ends up getting burned.
MarTech Today: An AI-powered social tool, AI and the future of search, & site search options after Google
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: This new AI-powered social marketing tool can predict engagement or write the post for you Mar 23, 2017 by Barry Levine Called Pi and launching today from startup Post Intelligence, it […]
How AI will shape the future of search
Artificial intelligence is changing the way users access information online. Columnist Justin Freid discusses where the trends are heading and what this might mean for marketers.
MarTech Today: Measuring ad-induced smiles, BKON Connect’s expanded browsing of the real world & plug-and-play semantic search
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: It’s true: Smiling at an ad means sales will go up Mar 22, 2017 by Barry Levine A large-scale study from emotion tracker Realeyes and candymaker Mars found a correlation between […]
It’s true: Smiling at an ad means sales will go up
A large-scale study from emotion tracker Realeyes and candymaker Mars found a correlation between emotional reactions to ads and sales lifts.
Adobe launches a super-cloud to manage customer experience
This new uber-cloud reorganizes existing capabilities and adds a variety of new features to power omnichannel experiences from online to traditional TV.
MarTech Today: Adobe’s new super-cloud, Hootsuite buys Snapchat analytics solution & Twitter/Periscope’s easier streaming
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe launches a super-cloud to manage customer experience Mar 21, 2017 by Barry Levine This new uber-cloud reorganizes existing capabilities and adds a variety of new features to power omnichannel experiences […]
4 reasons you should attend MarTech this May
Successful organizations repeat and improve upon what works. And while last year’s MarTech San Francisco was a hit, it’s our job to find ways to improve the experience and bring more value to attendees with every new show. Here are 4 reasons you should join us this May 9-11 in San Francisco: 1. Dramatically expanded […]
5-year trends in artificially intelligent marketing
How will artificial intelligence transform marketing over the coming years? Columnist Daniel Faggella dives into the results from a survey exploring the major trends and opportunities in AI for marketers.
MarTech Today: GDPR, trends in AI-powered marketing & the Google Assistant/search app on Android & iPhone
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: What is the GDPR, and why should martech care? Mar 20, 2017 by Todd Ruback Columnist Todd Ruback discusses the General Data Protection Regulation (GDPR), a new EU regulation meant to […]
Is your marketing career progressing as it should be?
The ideal digital marketing career path is still pretty undefined, given that the industry is quite young. Columnist Matt Umbro takes a stab at laying out a successful trajectory -- from first entering the industry to becoming a team leader.
MarTech Today: xAd adds cost per visit, bad bots everywhere & Bing’s ‘Sportcaster’ bot for Messenger
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With cost per visit, xAd brings search-like performance to mobile advertising Mar 17, 2017 by Greg Sterling Brands and enterprises will pay only for customers who walk through the door. Report: Bad […]
What makes people love the brands they love?
Columnist Adam Grow takes a look at how customer loyalty is created and how marketers can connect with consumers to develop their trust and spark brand evangelism.
MarTech Today: Header bidding surprises, Receptiv (ex-MediaBrix) adds DMP & Alexa comes to Amazon’s iOS app
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Surprise: Only 12% of top websites are using header bidding Mar 16, 2017 by Barry Levine Ad tech firm GetIntent also finds out that the leading solutions are not open source. […]
Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad
Appears to be the first-ever commercialization of Google's home assistant product.
4 steps to ROI-positive marketing attribution in 90 days
So, you've just implemented a new marketing attribution solution. Now what? Columnist Alison Lohse explains how you should be spending those first three months to achieve positive ROI.
About.com CEO: What we’ve learned in pivot from one-site-fits-all to several vertical sites
In this week's Marketing Land Live podcast, Neil Vogel explains why they 'took a business that was perfectly fine & crashed it into the ground,' and how the new sites are already seeing success.
MarTech Today: The blockchain-powered ad exchange, Campaign Monitor buys a CDP & things developers wished marketers understood
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Nasdaq technology powers new ad exchange for guaranteed contracts Mar 15, 2017 by Ginny Marvin The exchange runs on blockchain technology to facilitate trading of future premium ad inventory. Master modern […]
Master modern marketing technology leadership over 3 intense days
We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired by each other. If you’re working the intersection of marketing, technology, […]
Nasdaq technology powers new ad exchange for guaranteed contracts
The exchange runs on blockchain technology to facilitate trading of future premium ad inventory.
Salesforce explains why, when it has Einstein, it needs Watson’s intelligence
It turns out that Einstein knows customer data, but Watson knows the world.
4 things developers really wish every marketer understood
Contributor Josh Aberant shares the good, the bad and the ugly of developers’ marketing experiences.
MarTech Today: Einstein meets Watson, Wayin’s reusable campaigns & ad-blocking for video ads
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce explains why, when it has Einstein, it needs Watson’s intelligence Mar 14, 2017 by Barry Levine It turns out that Einstein knows customer data, but Watson knows the world. Wayin […]
New location extension ad format now live on Google Display Network
Some ads may be converted automatically to the new location-specific display ad format.
MarTech Today: A DIY marketing data warehouse recipe, investing in martech & thinking about voice search
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Assessing the maturity of your organization’s messaging program Mar 13, 2017 by Jose Cebrian Are you able to gauge the strengths and weaknesses of your messaging program? Columnist Jose Cebrian lays […]
MarTech Today: TV meets the internet, cloud-enabled business advisors & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Television meets internet in emerging new ATSC 3.0 standard Mar 10, 2017 by Barry Levine If popular, this next-gen TV could mean addressable viewers, interactivity, coupons delivered with programs and […]
MarTech Today: Smaato’s mobile ad solution, Google Cloud announcements & more
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
WebMD’s new Alexa health skill should go to pharmacy school
The company's Alexa skill didn't understand drug names. Google Home performed much better.
MarTech Today: Optimizely’s OTT TV solution, Google Cloud Video Intelligence API & more
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
Google Cloud Video Intelligence API scans video, identifies objects & events
Need to find something fast in video? Google's got a new machine learning solution out in private beta.
The art of quick qualification: Use these 4 tips for more meaningful trade show conversations
Whether you're a trade show veteran or attending your first event, contributor Polly Alluf's tips will help you engage with attendees and make a connection.
MarTech Today: Bot-to-bot marketing, Salesforce opens its Einstein AI & more
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
Study: Google Home has more answers than Amazon Echo
Stone Temple Consulting asked both devices 5,000 questions to see which one is smarter. Google Home won, but how much does it matter?
Google AdWords’ view-through conversion window will soon default to 1 day
The change will go into effect on March 29, 2017.