Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
MarTech Today: Ads targeted at cars, Google touts YouTube anti-piracy moves & more
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Two new projects target ads at your car Jul 15, 2016 by Barry Levine In the UK, and soon in Japan, real-time car recognition tech is guiding ad targeting on digital billboards. Google […]
Two new projects target ads at your car
In the UK, and soon in Japan, real-time car recognition tech is guiding ad targeting on digital billboards.
MarTech Today: Valassis’ triggered coupons, Domain Level Metric’s aggregate dashboard & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Valassis announces new service to trigger mobile coupons from TV/radio ads or videos Jul 14, 2016 by Barry Levine Marketing services firm says Audible Offers is the first such widescale effort connecting […]
Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others
The new product, free during its beta phase, displays everything from the tools’ APIs.
Why talent was the elephant in the room at Cannes Lions
How can marketers find and retain talent? The question was a hot topic at this year's Cannes Lions, and columnist and LinkedIn VP Penry Price was on hand to reveal what he learned.
MarTech Today: UberMedia’s “GeoSpace,” data visualization theory & Mozilla’s new content recommendation project
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Don’t call it a “geofence.” UberMedia introduces the “Optimal GeoSpace” Jul 13, 2016 by Greg Sterling Company’s dynamic targeting is based on actual foot traffic patterns throughout the day and is specific to […]
MarTech Today: “First social measurement API,” OTT programming & AMP’s relation to micro-moments
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Simply Measured offers “first social measurement API” for marketers Jul 12, 2016 by Barry Levine Aggregating feeds from multiple social networks, the API goes beyond the company’s current reports and provides standardized […]
MarTech Today: Google Cloud adds online video tools, new Privacy Shield regulations & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Google adds cloud-based tools for online video programs with purchase of Anvato Jul 11, 2016 by Barry Levine The tech giant can now offer online video editing and other services as it […]
MarTech Today: What’s new with markup and structured data, Google Search Console bug & more
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: What’s new with markup & structured data Jul 8, 2016 by Eric Enge Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms. SMX Advanced recap: […]
The myth of prepackaged “sales-qualified” leads
Columnist Thomas Koletas explains why marketing and sales need to work together to make smart use of their data and drive more qualified leads.
MarTech Today: Yahoo bots for Facebook Messenger, leveraging marketing data & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Yahoo delivers stocks, news, weather & adoptable monkey bots to Facebook Messenger Jul 7, 2016 by Greg Finn Thanks to a slew of new Yahoo bots for Facebook Messenger, you’ll be able […]
The 3 types of remarketing you should be trying
Are you using remarketing to supplement your other online marketing efforts? If not, columnist Brett Middleton has some easy ideas to get you started.
Leverage your marketing data: 9 FAQs to get you started
Are you up to speed on the best ways to collect and use data? Columnist Scott Rayden answers some of the most frequently asked questions marketers have about data.
MarTech Today: “First automated trend forecasting,” Google’s expanded Now on Tap & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: “First automated trend forecasting platform” predicted the Rainbow Bagel Jul 6, 2016 by Barry Levine Santa Monica-based Tilofy is looking to transform the labor-intensive effort needed to predict the future. The conventional wisdom […]
“First automated trend forecasting platform” predicted the Rainbow Bagel
Santa Monica-based Tilofy is looking to transform the labor-intensive effort needed to predict the future.
4 digital marketing tactics for local reach
Columnist Megan Hannay reveals four ways to step up your local marketing strategy and find target customers in target regions.
SMX Advanced recap: Lies, Damn Lies, and Marketing Statistics
Are your marketing tests giving you valid results? Columnist Mark Traphagen summarizes insights from Vistaprint's Adria Kyne presentation at SMX Advanced.
MarTech Today: Product orders via Echo, trust in the programmatic world & eBay goes AMP
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Amazon finally enables product orders through Echo Jul 5, 2016 by Matt McGee Amazon Prime members can now shop with their voice to purchase almost any Prime-eligible product using Echo. Machine learning […]
MarTech Today: Updated Facebook Messenger, AMP recap & machine learning for SEM
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Facebook Messenger Platform gets updated: here’s what you need to know Jul 1, 2016 by Tamar Weinberg Facebook Messenger Platform has been updated, and new resources have been made available to bot developers. […]
How ecommerce SEO matters in strategic redesign of web shops
Looking to (re)launch your ecommerce website? Columnist Trond Lyngbø urges you to involve an SEO expert before you make any decisions.
3 doable steps toward always-on, always-relevant marketing
Columnist Jordan Elkind says if you want to stay relevant, you need to strive towards always-on, one-to-one marketing to better understand your customers.
MarTech Today: First haptic design toolkit, IBM Watson for AdWords & Google voice commands
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Now feel this: Immersion releases “first haptic design toolkit” Jun 29, 2016 by Barry Levine Its TouchSense Design Cloud allows marketers to create their own touch feedback for mobile video ads. Ads […]
MarTech Today: “Yelp Knowledge,” Alexa’s skills & all about AMP
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Yelp announces expanding “Yelp Knowledge” social analytics program Jun 29, 2016 by Greg Sterling Yelp adds new companies that get direct access to full Yelp reviews database. SEO? SEM? SMX East has […]
The what, how, who and YOU of the future of marketing
What do you need to know to succeed in the marketing world of tomorrow? Columnist Sanjay Dholakia shares what he learned from industry veterans at his company's marketing summit.
MarTech Today: Pinterest’s AI-enabled search, Kahuna’s expanded machine learning & Google’s tool for Internet speeds
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Pinterest tries to one-up Amazon with new shopping features like AI-enabled search Jun 28, 2016 by Tim Peterson Pinterest is adding a shopping cart, merchant profiles and artificially intelligent product search capabilities […]
Marketing platform Kahuna applies its machine learning across customer journeys
Firm continues to expand its scope, this time with Experiences for message optimizing.
Will crowdsourcing make agencies strategic again?
Columnist Patrick Armitage discusses the pros and cons of crowdsourcing and explains how the sharing economy can give agencies more time to focus on ideas and strategy.
MarTech Today: CMPs and DCO, enterprise marketing automation & a deep dive into intent data
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: MarTech Landscape: What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (DCO)? Jun 27, 2016 by Barry Levine Both employ computer-assisted techniques to address zillions of programmatic ad targets, but they […]
MarTech Today: Lytics’ new personalization, YouTube mobile live-streaming & Google’s My Business API
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: New Lytics Personalization promises greater simplicity and sophistication Jun 24, 2016 by Greg Sterling Platform seeks to help marketers deliver more customized experiences on their websites and beyond. YouTube adds mobile live-streaming to […]
From leads to data: how changes in the media business affect B2B marketers
Columnist Scott Vaughan takes a look at the transformation of media companies and what it means for B2B marketers and their data solutions.
Bubble, bubble, toil and trouble: Tough times ahead in digital
Is digital marketing headed for a big-time crash? Columnist Lewis Gersh thinks so -- and he offers marketers advice on how to survive the impact.
MarTech Today: Keen IO’s “analytics-as-a-service,” InMobi’s location deception & all about RankBrain
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Keen IO releases “analytics-as-a-service” for apps, sites, and devices Jun 23, 2016 by Barry Levine Called Native Analytics, it provides a white-label, customizable solution for real-time analytics and visualization. Ad tech evolution […]
MarTech Today: PebblePost’s updated platform, AdSense Labs & Conductor’s new web crawler
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: PebblePost’s updated platform makes direct mail more like digital ads Jun 22, 2016 by Barry Levine Instead of the previous limited triggering, marketers can now set unlimited behavioral and rule-based triggers to […]
MarTech Today: Salesforce Pardot, Google Search Console’s mobile usability & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce Pardot opens up Engagement Studio for general release Jun 21, 2016 by Barry Levine Streamlined manager for B2B customer journeys, previously available only in a closed beta, also includes several new […]
MarTech Today: Hashtag sites, Google’s Optimize 360 & voice search explosion
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Startup Hi-Fi launches mobile news feed of publisher content, selectable by hashtags Jun 20, 2016 by Barry Levine These “Tag Topics,” the company said, let publishers control their content and mobile users […]
MarTech Today: Wayin + EngageSciences, Facebook flips its ad tech strategy & more
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Wayin + EngageSciences = a different push/pull engine for user expression or a new Frankenstein? Jun 16, 2016 by Barry Levine Wayin’s recent acquisition of EngageSciences creates a platform for showcasing user content […]
Bring your “dead” customers back to life
How do you re-establish a connection with customers who have gone dark? Columnist Loretta Jones offers a step-by-step guide for first getting their attention and then bringing them back on board.
MarTech Today: Kiosked’s 360-degree video/still ad wrapper, Taykey’s trends data for targeting & the hot topic of location
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Kiosked launches wrapper so any 360-degree video/still can fit into any mobile IAB ad format Jun 16, 2016 by Barry Levine The wrapped video/still can then be served through a brand’s regular […]
How B2B marketers can win the battle for attention
How do you increase customer engagement? Columnist Peter Isaacson discusses some key tactics to help you turn prospects into sales opportunities.
4 reasons to love the Marketing Technology Landscape supergraphic
With the martech landscape hitting the 3,500 mark, it's easy to get overwhelmed. But columnist Erik Matlick explains why the bevy of choices represents an incredible opportunity.