Viacom Extends Snapchat Ad Deal & Will Now Sell Snapchat’s Ad Inventory
Now the media giant will be able to sell Snapchat's ad inventory alongside their curated Viacom Snapchat content.
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.
The Top Brand-On-Brand Tweets During Super Bowl 50
During Super Bowl 50, most brands played nicely with each other on social media. However, a few did not get along well and took their issues out on Twitter.
Study: Instagram Ads Saw Massive Demand In 2015, Thanks In Part To Video Surge
2015 was the year of the ad on Instagram. Brand Networks released a report breaking down costs across verticals, popularity of ad types and much more.
Facebook Sports Stadium Launches As A Unified Place For Fans To Connect In Real Time
A new hub for sports fans within Facebook may be the company's best effort to date at a real-time solution for users.
Twitter Sustains Massive Outage Across Web, Mobile & APIs
You may have issues using Twitter this morning. They are working on fixing a service issue.
Facebook Rolls Out Live Streaming “Mentions” Android App For Verified Users
Verified users with Android phones will now have the ability to stream live video on "Mentions," as Facebook continues its foray into live video.
Periscope Broadcasts To Stream In Timelines On Twitter For iOS
iOS users will soon see Periscope broadcasts directly within their timelines -- No additional apps required.
Twitter Co-Founder Refocuses Efforts On Q&A Network “Jelly,” Allows For Reservation Of Usernames
Social Q&A network Jelly is being reworked in the rare Silicon Valley "Unpivot." Biz Stone is relaunching the network, and you can reserve your username today.
10,000-Character Tweets May Arrive On Twitter In A Matter Of Months
Forget those 140 character limitations, buckle your seat and prepare for 10,000 characters of Twitter expression. A report from Re/code says longer tweets may be coming in Q1.
Pinterest Narrows Ad Focus & Support To Its Two Core Categories
If you aren't in the retail or consumer goods space, you're now in the self-serve space on Pinterest.
No Conversions Set? No Problem. AdWords Debuts Automated Smart Goals
New "Smart Goals" within Google Analytics will now allow AdWords advertisers to target automated conversions based on user data.
Twitter Says Promoted Tweets Will Be Served To Logged Out Visitors
Logged in or not, Twitter ads are coming! New targeting will allow advertisers to reach the entirety of Twitter with their messaging.
Twitter Releases 2015 Year In Review With Top Trends, Topics, Moments & More
Take a stroll back through Twitter timelines with their 2015 Year In Review. See the top Tweets, topics and moments of the past year.
Facebook’s Page Plugin Now Lets Users Chat With Messenger & Subscribe To Events
Page Plugin, now packed with power! The ability to message and subscribe to events adds more range to Facebook's plugin.
LinkedIn’s New “Voyager” App Gets Extreme Makeover & A More Streamlined Experience
New messaging, simple navigation and better integration headline the changes on the snappy new LinkedIn app.
Snapchat Launches Story Explorer, A Swipeable Way To Get Different Visual Perspectives
With a quick swipe up, Snapchat users can now view a different angle on specific stories for a more robust story experience.
Facebook Piloting New Profile Search Feature On Profile Pages
A new feature being tested allows users to search for specific information from a profile quickly and easily!
How A Dip In Overstock’s Organic Rankings Contributed To An 17% Stock Drop
Overstock saw a large drop in their stock price today. A contributor to the decline was an Google algorithm shift.
Pinterest Launches In-Pin Search To Help Users Pinpoint Specific Items
A new in-Pin search tool will be a major boon for users looking to find a specific item -- No search queries required.
RankBrain: How Google Is Using Artificial Intelligence To Rank Web Pages
AI has officially made it's way into Google's search algorithm, here's what you should know.
Facebook Report: Carousel Ads Grew 55% In Q3, Advertiser Budgets Were Up 16% Over Previous Quarter
Study sees 18 percent increase YoY in mobile spends globally.
A Premium YouTube Experience, YouTube Red, Launches With Goal Of Allowing Viewers To Skip Ads & Access Offline
Hate ads? Want to listen to YouTube on your phone in the background or without any connectivity? Then YouTube's new premium service, "YouTube Red," may be perfect for you!
New Conversion Lift Reports Will Help Twitter Advertisers Capture The Impact Of Ad Exposure On User Response
Twitter is rolling out a new report for managed advertisers that uses controlled tests to find the effectiveness of exposure on conversions.
Mobile Domination: More Google Searches Across The Globe Now Occur On Mobile Than Desktop
Of all the worldwide search queries occurring right now on Google, mobile now makes up more than half officially taking the worldwide lead over desktop for the first time ever.
Twitter Moments Brings Featured Stories To The Masses In A Concise, Swipeable Format
Moments are a sleek new way of storytelling on Twitter. Instead of hashtags, Moments will allow users to view the top Tweets on the trendiest of topics.
Apps Using Google’s New App Indexing API Will Receive A Ranking Boost
Those apps currently working with the app indexing API may start showing up in Google search more thanks to a new ranking boost.
Video Carousels & Brand Awareness Bidding Highlight A Slew Of Facebook Ad Additions
A handful of new enhancements and additions to Facebook Ads have been rolled out, including video in carousel and a new type of brand bidding.
Instagram Has Arrived As A Haven For Ad Dollars, Thanks To Global Ad Roll-out & New Ad Options
A global expansion, 30-second ads, the self-serve Facebook ad platform and a handful of other Instagram upgrades will have media buyers and advertisers dancing with delight.
LinkedIn Messaging Gets Overhaul For A More Casual Chat Experience With Connections
Lightweight conversations have made their way to LinkedIn thanks to the new messaging experience. Now with 100% more GIFs, Stickers and Emojis!
Twitter’s Audience Platform Now Includes Off-Twitter Placements Of Video & Tweet Ads
Advertisers will be much more interested in the Audience Network with the new (and announced) ad types.
[Study] Moz Releases 2015 Search Engine Ranking Factors
A new study from Moz combines data from 150 industry leaders and gives us a look at the search ranking factors that matter in 2015.
Slick New AdWords Report Editor Is Rolling Out With Drag And Drop Insights & Instant Charts
A new reporting tool from Google allows marketers to instantly create beautiful reports using a simple drag and drop format.
Salesforce Marketing Cloud Announces A Slew Of New Instagram Marketing Tools
A new tool set from Salesforce gives marketers a true end-to-end Instagram marketing experience.
Twitter Rolls Out A News Tab Experiment For App Users
A new test may help Twitter compete against Facebook in the news consumption space.
Facebook Lessens News Feed Impact Of “Hide” Button Clicks By Active Hiders
A shift in the way that some "hides" will factor into the News Feed algorithm may affect certain metrics within Facebook Insights.
Google Drops The Google+ Requirement For Products, Starts Today With YouTube
The methodical subtraction of Google+ from Google products continues as YouTube gets a full Google-Plus-otomy.
Google+ Photos Drops The +, Transitioning Users To Google Photos On August 1st
Users will have until August 1st to move from Google+ Photos to the new Google Photos as Google continues to drop features from the struggling network.
Instagram Search Arrives For Web Users
Desktop Instagramers will now have the ability to search hashtags, locations & accounts thanks to a new search feature for the web.
Facebook Testing Watch Later Option For Video Viewing
Facebook is adding to their video arsenal with the ability for users to watch videos at their own convenience.
Commerce Is Coming: Facebook To Test Shopping Within Pages
Soon, not only will you be able to like, poke & share on Facebook, but thanks to a new test you will also be able to purchase product.