Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.
Instead of the traditional 'served' impression, Facebook is working for a standardized 'viewed' impression to help feed-based sites offer advertisers more value and less mystery.
Facebook will give advertisers the ability to dynamically generate multi-product ads to website visitors or app users with the new Product Ads unit.
Thanks to a new policy Pinterest will no longer be welcoming affiliate links -- leaving Power Pinners powerless to monetize their following.
New App Pins will give users the power to instantly install the best iPhone and iPad apps directly from Pinterest.
Solid growth & fantastic revenues across all business units helped the social networking giant crush their Q4 earnings.
Internal memo shows that Twitter CEO, Dick Costolo, takes full responsibility for problem and takes the onus to fix the issue.
A new Twitter homepage test is putting the singular (sometimes grainy) homepage pic up against tiled groupings to see which version will reign supreme.
While the tally is still out on which advertiser won the Super Bowl, the loser is quite clear and depressing.
A new tool from media hosting powerhouse Imgur makes the creation of animated GIFs unbelievable easy.
New post and editing features may toss Tumblr in the mix as a legitimate blogging platform for brands.
According to a Facebook representative, no foul play lead to the disruption of service that occurred overnight.
Marketers that are really into promoting their Google+ content now have a few more tactics in their advertising arsenal.
While customer service complaints on social media may be the most public, they aren't the most popular (by a wide margin) according to a new study.
Not wanting to miss the call on a ZipDial acquisition, Twitter has acquired the company to strengthen its global foothold.
DailyMotion has engaged in a real-time PvP battle vs. Amazon's Twitch in a battle for a live-stream audience.
Facebook's corporate solution, 'Work', is launching today with the goal of becoming a communication center for corporations.
A new suite of tools is rumored to arrive on LinkedIn that will help position the social giant as a collaborative place for co-worker communication.
Reported new features headed to Twitter should be well received by both advertisers, publishers and the avid video consumer.
Televisions this spring will be getting smarter, thanks to the integration of Google's Android operating system.
Users may not have to sort through a full list of Tweets to find the best content courtesy of a "While you were away" feature spotted in the wild.
While new technologies have emerged in the workplace, none have figured out how to top good ol' email in the 'importance' department.
A strong national campaign that featured custom Facebook Ads to unengaged drivers helped GM create one of the most successful recall rates of all-time.
As the ball drops this New Years Eve, Pinterest will be dispatching the ability for all partners to partake in the Promoted Pin program.
Many of the top users on Pinterest lead a private, nonpublic life and the muddy monetization rules from both Pinterest and the FTC may keep them that way.
It's not the retail vertical that you're in that defines social success, it's the dedication and consistency that defines you.
As brands rush to adopt Facebook video, a new service from Virool helps marketers increase video engagement & exposure off of Facebook altogether.
Soon marketers may not need to leave their app to judge the effectiveness of recent Tweets.
While teen Facebook use is nearly 2x the nearest competitor, the social giant has once again displayed a slip in market-share according to a new study.
A partnership between Twitter and Foursquare could help both services boost their offerings in the ongoing quest for social domination.
A new beta GIF animation tool is far and away the easiest way to animate video clips directly within YouTube.
A cleaner LinkedIn homepage is coming, chock full of new personalized stats and enhanced ways to keep in touch with connections.
Facebook's new "content auto-pilot" tool may be the best gift that brands receive this year.
The most popular trends and top content from 2014 have been released by both Facebook and Twitter.
A new Facebook survey polled users with six questions on usage of the social site versus other networks and apps. From the looks of the questions, it appears the social network is looking to confirm its foothold in the news realm and find out how users interact with celebrities on the network and its competitors. Two […]
A new tool in the Facebook ad repertoire may act as a real-time focus group of its 1.35 billion users. According to AdWeek, this new platform, dubbed ‘Grapevine’, is available only to high end advertisers. ‘Grapevine’, will help give context to topics and ads so that brands can better customize their messaging. According to Facebook […]
Just in case your corporate productivity wasn’t poor enough, Facebook has been rumored to be working on a corporate offering. According to the Financial Times, Facebook has been secretly working on a product that can compete in the estimated 1 Billion dollar space. According to FT, the service would look similar to the current social […]
In a world where social voting has been cast away, Delicious is looking to buck the trend by adding a new voting feature to its site. Votes and social aggregation were once all the rage with Digg, Reddit, and Mixx ruling the space. Since then, Digg died a horrific death (only to be resurrected without […]
No longer will Google Analytics users need to rely on the previous iPhone view or browser bookmarks to pull up their analytics. Today, Google has launched a long awaited upgrade to the official Google Analytics app to support iPads. The app brings all the data-y goodness of the previous app, now optimized for iPads. The […]
Attention all Facebook PMDs (Preferred Marketing Developers): Come 2015, you’ll all be getting a new identity. Facebook’s PMD program will be rebranded as “Facebook Marketing Partners” along with a restructured categorization program. With the new program, partners will be organized by the following areas of expertise: Ad Technology Media Buying Facebook Exchange (FBX) Community Management […]
Today, Google has launched a hybrid new email service called ‘Inbox’ that blends communication along with lifestyle integration. Think of Gmail mixed with Google Now and a dash of Siri. Accordingly, the Google Inbox is designed to focus on what really matters. So with Inbox, Google is bringing far more than just emails into people’s […]