Why the email list takes second place to the phone book
Columnist Andrew Osmak discusses why phone numbers are gaining importance for marketers as a reliable identifier to gather data, track consumer behavior and attract leads.
Andrew Osmak, CEO of call analytics provider Telmetrics, has more than two decades of experience building digital and mobile companies by developing market-first solutions that empower marketers. This, combined with his varied experiences as an investor, corporate executive and start up leader, provide him a unique perspective on today's most pressing digital marketing trends and news.
Every call is becoming data: Rich customer data revolutionizes call analytics
Columnist Andrew Osmak points out that every inbound call to a business is data -- and that data provides real-time insights on customers that businesses can put to use in their marketing and advertising.
ROI beyond likes and shares: 5 ways calls validate social ad spending
How do you accurately determine your social ad spend ROI? Columnist Andrew Osmak discusses the benefits of using call tracking to measure your success.