Salesforce news, trends and how-to guides

MarTech Today: Google announces first turnkey integration with Salesforce & launches Cloud AutoML for machine learning without experts, plus more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google announces its first turnkey integration with Salesforce Jan 17, 2018 by Robin Kurzer Data from Salesforce Sales Cloud is now available in Google Analytics 360. Google introduces Cloud AutoML for […]

Barry Levine | Jan 18, 2018 at 9:00 am ET

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Performance marketing

The big holiday 2017 ecommerce wrap-up: Adobe, NRF, Salesforce, Amazon point to another record season

Adobe reports 2017 holiday ecommerce revenue climbed to $108.2 billion, beating forecasts by nearly $1 billion.

Amy Gesenhues | Jan 17, 2018 at 3:44 pm ET

Data

Google announces its first turnkey integration with Salesforce

Data from Salesforce Sales Cloud is now available in Google Analytics 360.

Robin Kurzer | Jan 17, 2018 at 3:29 pm ET

Marketing management

Marketing Day: Salesforce Commerce Cloud enhancements, new releases from IAB Tech Lab & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues | Jan 16, 2018 at 4:00 pm ET

Marketing operations (MOps)

Salesforce Commerce Cloud integrates with Instagram, adds other enhancements

The new features also extend the Einstein AI layer and directly connect the Commerce Cloud with the Marketing Cloud.

Barry Levine | Jan 15, 2018 at 10:00 am ET

Marketing management

Salesforce’s new tool facilitates personalized customer communication across its clouds

The CRM company's Distributed Marketing product allows marketers to share assets across their entire partner networks.

Robin Kurzer | Dec 14, 2017 at 11:38 am ET

Digital transformation

MarTech Today: TAG and fighting ad fraud, Thunderhead integrates with Salesforce & automated, multichannel display advertising for SMBs

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Fighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud ratesDec 7, 2017 by Ginny Marvin The study analyzed more than 6.5 million display and video ad […]

Michelle Robbins | Dec 8, 2017 at 9:00 am ET

Marketing operations (MOps)

Getting to know you: Salesforce integration helps marketers map a customer’s journey

Thunderhead’s decisioning hub adds an engagement layer to the CRM company’s extensive data.

Robin Kurzer | Dec 7, 2017 at 1:12 pm ET

Data

Salesforce and Google’s partnership could be a boon to marketers

A new strategic partnership between Google’s analytic and cloud tools and Salesforce’s CRM capabilities promises to give marketers additional insight into their customers while increasing productivity, according to a release announcing the deeper relationship between the two companies. The partnership was officially announced by Google SVPs Diane Green and Sridhar Ramaswamy and Salesforce CEO Marc Benioff […]

Robin Kurzer | Nov 8, 2017 at 8:36 am ET

Marketing management

Marketing Day: Targeting the right keywords, Salesforce partners with Google Analytics 360 & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues | Nov 7, 2017 at 4:00 pm ET

Marketing operations (MOps)

Salesforce unveils ‘my’ versions of its AI-based platform tools

The new capabilities allow non-technical users to build their own predictions, customer service bots and gamified learning courses.

Barry Levine | Nov 7, 2017 at 12:06 pm ET

Digital transformation

MarTech Today: Salesforce’s ‘my’ platform tools, Reddit updates ad tool & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce unveils ‘my’ versions of its AI-based platform tools Nov 6, 2017 by Barry Levine The new capabilities allow non-technical users to build their own predictions, customer service bots and gamified […]

Barry Levine | Nov 7, 2017 at 9:00 am ET

Data

Salesforce announces data integrations with Google Analytics 360

A new partnership helps marketers connect online and offline data and create audiences for ad targeting.

Ginny Marvin | Nov 7, 2017 at 8:47 am ET

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Marketing operations (MOps)

Salesforce’s Einstein boosts search in its Commerce Cloud

The new features make it easier for online retailers to tailor site search to their visitors.

Barry Levine | Oct 19, 2017 at 11:26 am ET

Data

Salesforce opens up its second-party data marketplace

Data Studio, which had been restricted to Salesforce subscribers, now allows anyone to buy, sell or trade customer data.

Barry Levine | Sep 28, 2017 at 1:27 pm ET

Digital transformation

MarTech Today: Nielsen adds multi-touch attribution provider Visual IQ, Taboola adds a third-party data marketplace & Salesforce opens up its second-party Data Studio

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Nielsen buys multitouch attribution provider Visual IQ Sep 27, 2017 by Barry Levine The new purchase improves Nielsen’s ability to handle large datasets and offers new data from advertisers, publishers and […]

Barry Levine | Sep 28, 2017 at 9:00 am ET

Marketing operations (MOps)

Salesforce launches 3 new Einstein-powered enhancements for Sales Cloud

The new Forecasting, Opportunity Scoring and Email Insights are designed to offer intelligent assistance to sales teams.

Barry Levine | Sep 20, 2017 at 11:35 am ET

Digital transformation

MarTech Today: RevJet’s ‘creative operating system,’ Salesforce enhances Sales Cloud & futuristic ad channels

Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: RevJet launches a ‘creative operating system’ with point solutions as installable apps Sep 19, 2017 by Barry Levine The company says that the browser-based Orora and its AppXchange, for desktop […]

Barry Levine | Sep 20, 2017 at 9:00 am ET

Marketing operations (MOps)

Salesforce unveils 3 new Einstein-powered enhancements for Sales Cloud

The new Forecasting, Opportunity Scoring and Email Insights are designed to offer intelligent assistance to sales teams.

Barry Levine | Sep 19, 2017 at 2:17 pm ET

Marketing management

Marketing Day: Apple search ads, AI for retail marketing & Salesforce’s Social Studio

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues | Aug 9, 2017 at 4:01 pm ET

Data

Salesforce’s Social Studio can now see

The company is adding Einstein Vision to the social management tool in its Marketing Cloud, allowing searches for logos, scenes, foods or objects.

Barry Levine | Aug 9, 2017 at 11:06 am ET

Marketing management

Marketing Day: Interbrand CMO interview, Salesforce’s State of Marketing report & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues | Jun 19, 2017 at 4:00 pm ET

Marketing operations (MOps)

Salesforce’s ‘State of Marketing’ Report: Customer experience takes center stage

This 4th annual survey also shows AI as a leading tech because it can improve efficiency, data value and personalization.

Barry Levine | Jun 19, 2017 at 10:14 am ET

Digital transformation

MarTech Today: Salesforce’s ‘State of Marketing’ report, Pega’s Unified DMP & AMP for WordPress

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce’s ‘State of Marketing’ Report: Customer experience takes center stage Jun 16, 2017 by Barry Levine This 4th annual survey also shows AI as a leading tech because it can improve […]

Barry Levine | Jun 19, 2017 at 9:00 am ET

Marketing operations (MOps)

Salesforce unveils a new Partner Relationship Management application in its Sales Cloud

It provides the tools so non-tech users can quickly spin up a partner portal.

Barry Levine | Jun 1, 2017 at 10:38 am ET

Digital transformation

MarTech Today: TurnTo’s ‘first open network’ for brand reviews, Salesforce’s new Partner application & rethinking data management

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: TurnTo Networks enters review syndication with ‘first open network’ May 31, 2017 by Barry Levine Its Open Review Syndication network is designed to lower the barriers for brands to distribute user […]

Barry Levine | Jun 1, 2017 at 9:00 am ET

Marketing operations (MOps)

Salesforce makes Einstein a bit smarter in its Commerce Cloud

The company has enhanced its customer-based Predictive Sorting, plus updated Order Management to better support ‘order online/pickup at store.’

Barry Levine | May 18, 2017 at 10:11 am ET

Digital transformation

MarTech Today: Salesforce smartens Commerce Cloud, Skimlinks gets more granular & Google I/O roundup

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce makes Einstein a bit smarter in its Commerce Cloud May 17, 2017 by Barry Levine The company has enhanced its customer-based Predictive Sorting, plus updated Order Management to better support […]

Barry Levine | May 18, 2017 at 9:00 am ET

Marketing operations (MOps)

Salesforce’s Einstein adds velocity to its Sales Cloud

The CRM-based company boosts features to help salespeople close deals -- including on-board predictive scoring.

Barry Levine | Apr 5, 2017 at 10:54 am ET

Digital transformation

MarTech Today: Salesforce’s Einstein adds velocity, trends in voice search and AI, & Android takes first place

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce’s Einstein adds velocity to its Sales Cloud Apr 4, 2017 by Barry Levine The CRM-based company boosts features to help salespeople close deals — including on-board predictive scoring. Voice search […]

Barry Levine | Apr 5, 2017 at 9:00 am ET

Data

Salesforce explains why, when it has Einstein, it needs Watson’s intelligence

It turns out that Einstein knows customer data, but Watson knows the world.

Barry Levine | Mar 15, 2017 at 10:25 am ET

Digital transformation

MarTech Today: Bot-to-bot marketing, Salesforce opens its Einstein AI & more

Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

Amy Gesenhues | Mar 8, 2017 at 9:00 am ET

Digital transformation

Salesforce opens its Einstein AI layer to all customers

Spring product announcements also include launch of new Einstein Vision platform with image recognition capabilities for developers.

Matt McGee | Mar 7, 2017 at 9:45 am ET

Data

Salesforce moves beyond first-party data with Krux integration

The CRM/marketing giant unveils several new features for its Marketing Cloud that incorporate its recently purchased data management platform.

Barry Levine | Dec 16, 2016 at 10:46 am ET

Digital transformation

MarTech Today: Salesforce integrates Krux, Demandbase’s survey on AI in marketing & Amazon’s first drone delivery

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce moves beyond first-party data with Krux integration Dec 15, 2016 by Barry Levine CRM/marketing giant unveils several new features for its Marketing Cloud that incorporate its recent purchase of the […]

Barry Levine | Dec 16, 2016 at 9:00 am ET

Digital transformation

Podcast: A conversation with Salesforce’s Leslie Fine, MarTech Today launches & more

In this week's podcast, we talk about intelligent agents, AI and more with Salesforce's Leslie Fine, and also discuss the launch of our new website, MarTech Today.

Matt McGee | Oct 25, 2016 at 9:58 am ET

Digital transformation

MarTech Today: Conductor’s Insight Stream, the hottest martech tools & a conversation with Salesforce VP Leslie Fine

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Conductor adds Insight Stream to its Searchlight platform Oct 24, 2016 by Barry Levine The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing […]

Barry Levine | Oct 25, 2016 at 9:00 am ET

Marketing management

[Podcast] Marketing Land Live #32: MarTech Today launches, a conversation with Salesforce’s Leslie Fine & more

In this week's podcast, we talk about intelligent agents, AI and more with Salesforce's Leslie Fine, and also discuss the launch of our new website, MarTech Today.

Matt McGee | Oct 24, 2016 at 11:34 am ET

Digital transformation

MarTech Today: Salesforce buys Krux, featured snippets & a new kind of ‘augmented reality’

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce buys DMP Krux Oct 4, 2016 by Barry Levine The company’s latest acquisition brings in-house the data needed to conduct large-scale audience segmentation and targeting. Google Home responding with featured snippets […]

Barry Levine | Oct 6, 2016 at 9:00 am ET

Marketing operations (MOps)

Salesforce buys DMP Krux

The company’s latest acquisition brings in-house the data needed to conduct large-scale audience segmentation and targeting.

Barry Levine | Oct 4, 2016 at 4:05 pm ET