Metaverse
MarTech is your source for metaverse content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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10 rules for successful metaverse marketing
What you need to know before marketing in the metaverse.
Metaverse marketers favor virtual reality over NFTs
And 67% of marketers who are engaging in the metaverse in the next year are committing a quarter of their budget to do so.
How digital-first customers respond to trust-based marketing engagement
Salesforces’s State of the Connected Customer report shows high demand for top-level service and experience. Delivering this builds trust.
8 companies that use social media marketing effectively
Are you reaching your audience on social media? Here are some of the most successful campaigns to use as inspiration.
Why we care about social media marketing: A guide for brands
Learn how to be successful with social media marketing – one of the most important channels across the digital landscape.
10 things to consider when using XR for your event
Before adopting extended reality, take into account whether your business and customers are ready for immersive technology.
Infosys acquires oddity to boost metaverse and digital experience capabilities
Digital services will expand to clients in Europe and Asia, and add to creative studios in U.S.
Gen Z metaverse users are more trusting and willing to spend
A new study from Razorfish and VICE Media Group points to what Gen Z users want from branded metaverse experiences.
Why we care about B2B marketing: A guide for marketers
Learn what B2B marketing entails, how it differs from B2C, and what best practices marketers should be aware of.
Good morning: Searching for the metaverse
Web searchers connect metaverse with videogame investments.
How the gaming universe is preparing marketers for the metaverse
The first-ever IAB PlayFronts show why gaming could be the future of media in a Web3 era.
Why we care about traditional content management systems, the original no-code tool
Content Management Systems empower marketers to control the creation, display, and sharing of content online. Here's what you should know about CMS platforms.
Metaverse jobs surge as businesses scramble to grow VR presence
A new study shows the exponential growth in metaverse positions.
Is the metaverse going to go big or go home?
Some statistics to help you come to your own conclusion.
Acura shows us how to use the metaverse and NFTs to sell cars, raise awareness
Acura’s digital showroom on Decentraland celebrates a metaverse Fashion Week and also offers unique experiences with the new 2023 Acura Integra using NFTs.
Good morning: The unpredictability at the heart of marketing
Marketers never know for sure how a story is going to end. That's why so many are open to experimenting with the metaverse.
Why we care about metaverse activations
Half of marketers surveyed say they are considering a metaverse activation in the near or middle term.
Adobe CEO: Make the digital economy personal
The opening day of Adobe Summit was CEO Shantanu Narayen underline the challenge of creating experiences in real-time and at scale without sacrificing personalization.
Good morning: Blockchain is going mainstream
If even the U.S. government is setting out to understand crypto and blockchain, they're here to stay: and be regulated.
Good morning: Where do you fit in the metaverse?
Plus, we're human beings not human doings.
How brands are joining the metaverse with VR experiences
Agencies are also stepping up with The Metaverse Foundry, spearheaded by Hogarth Worldwide.
What is digital transformation?
Digital transformation isn’t just about buying or upgrading technology; it’s about creating a “digital-first” mindset throughout marketing operations.
NFT experience brought to collegiate fans through NIL and media partnership
LEARFIELD teams up with RECUR NFT platform and CLC’s COMPASS Name Image and Likeness deal management.
NBCUniversal partners with Anzu.io to provide in-game ads for marketers
Advertisers will have access to cross-platform gaming inventory across mobile, streaming, PCs and consoles.
Good morning: Learning new digital spaces
Curiosity about emerging media is an important trait in today's marketers.
Become a metaverse marketing maven
Find out where you can get smart with online training on immersive media for marketing.
Good morning: The dark side of the metaverse
Disturbing reports confirm that metaverse-like virtual environments already present a threat to the young.
The cost of bad communication is skyrocketing — what CMOs need to know
New research reveals what’s hindering collaboration and productivity in the era of hybrid work—and what marketers need to know for success.
What does the metaverse mean to consumers and marketers?
And where can marketers implement a Metaverse strategy?
Facebook finally hits a brick wall
With users declining for the first time ever and a steep drop in stock price, the social media giant is looking vulnerable.
4 key strategies for NFT brand launches
MintNFT’s James Sun, who helped make Balmain and Barbie auctionable, spells out the NFT playbook for marketers.
3 social media trends impacting marketing in 2022
The social media landscape has changed drastically. Here's how marketers can prepare for the latest trends.
Good morning: Is the pandemic stock bubble bursting?
Has the thrill gone from investing in businesses associated with lockdown, remote working and virtual entertainment?
Microsoft will acquire Activision Blizzard Inc. for $68.7 billion
Blockbuster video game deal throws new light on in-game ads and metaverse.
Marketers: The metaverse is coming
The metaverse and Web3 aren't here yet, but it's time to start thinking about the positive opportunities they might create as well as the negative risks.
Good morning: Some thoughts on the metaverse
Do you have your metaverse marketing strategy in place? Are you thinking about Web3? Don't worry, there's still time.
Good morning: Popping on the metaverse
Are you thinking about your brand's metaverse presence yet? Are you thinking about Web3?
Good morning: Welcome to the Matrix
Plus, how are sales ops and marketing ops getting along?
5 key themes shaping the future of marketing
From NFTs to first-party data and everything in between, these are some of the most engaging themes that marketers can’t afford to ignore.
Marketers look to upgrade their 3D digital experiences as the metaverse approaches
While 3D experiences can get a customer closer to a sale, marketers can also glean valuable insights from customers about those interactions.