5 ways you’re hurting account performance when it comes to RSAs
Automation layering helps improve advertiser control and boost performance for new ad engine innovations like RSAs.
Optmyzr’s PPC management platform provides intelligent optimization suggestions that help advertisers across the world manage their online advertising more effectively. Optmyzr connects with Google Ads, Microsoft Ads, Amazon Ads, Facebook Ads, Google Analytics, Google Merchant Center, Google Sheets, and SA360. The company was founded by former Google AdWords executives. The Optmyzr PPC suite includes over 30 tools to improve Quality Score, manage manual and automated bids, find new keywords, A/B test ads, build new campaigns, manage placements, automate budgets, and automate reports. Optmyzr was named best PPC management software at the 2020 US, UK, and Global Search Awards.
How to control Performance Max campaigns
Learn some of the ways to optimize automated campaigns like Performance Max.
How to get better leads and conversions with Google’s AI
Get more control over Smart Bidding and max out ROI with value-based bidding.
4 things to beware of with Google’s Performance Max automated campaigns
Google’s made it easier than ever to run PPC ads. But beware of these pitfalls.
3 tips for winning with real-time, inventory-driven ads
Automating search ads is the secret to success against supply chain challenges, rising shipping costs, and pandemic pandemonium.
The 2 new factors you should be optimizing in PPC
Learn the factors that are more important than ever to optimize for automated PPC.
Smart bidding updates in Google Ads
When the ad engines change how automation works, an effective toolset can help advertisers minimize the impact.
3 critical PPC lessons from 2020 for a brilliant 2021
With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts happen.
Customer journey orchestration
Why PPC automation wrecks some search marketers
PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre results.
Two things you need to turn PPC campaigns into winners
How account blueprints can drive flawless execution of your PPC strategy.
17 ways PPC can help your business survive economic crisis
Nimble, measurable, and cost-effective ways to market in challenging times
3 Easy steps to complete your annual PPC checkup
Use these techniques to make sure your PPC accounts are in great shape all year long.
3 ways to take back control from PPC automations
When Google and the engines automate PPC tasks, you can still remain in control with "automation layering."
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice optimizations.
How to check why PPC performance changed
Finding why performance of a search advertising campaign changed can be maddeningly difficult but tools like Optmyzr can help.
How to keep PPC accounts healthy when using automation
Why reports alone don’t cut it anymore in the fast-paced world of automated PPC
Do you still need a PPC tool with the new Google Ads?
Four ways a great PPC tool can turn you into a PPC rockstar.
Expert management of Bing Shopping Ads just got easier
Look to Google Shopping Ads best practices for ways to maximize sales with Bing Ads.
If you’re not updating ROAS and CPA targets frequently, you’re missing out
Implementing automated bids from the engines doesn't mean advertisers can forget about bid management.
Four ways to remain productive when the AdWords interface changes
The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. Like Mona Elesseily says, “this is a workhorse for many of us, not a viewing platform.” Fortunately, advertisers who use third party tools like Optmyzr have a chance to […]
4 ways to get more out of Bing Ads
Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing Ads can be a lucrative opportunity for […]
3 ways humans can do PPC better than machines alone
Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use business data for bid management Bid management can be one of the most repetitive and boring tasks of managing […]
Four ways to spot AdWords account trouble early
With a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of it all, especially when managing more than one account, or when your job entails more than just doing AdWords. Luckily, there are some simple ways to spot trouble early […]
The perfect structure for managing profitable shopping ads
When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could hamper your future efforts. So if you’re new to managing shopping ads, or you’re looking for some fresh ideas to revive underperforming campaigns, I’ll show you my ideal shopping […]