No Credit: How advertisers miss 18% of conversions
Uniting multiple digital identifiers would boost the amount of conversions by connecting more cross-device events to a person ID.
Honored in AdAge’s 40 Under 40 while still in his 20s, Thunder CEO Victor Wong has been the guiding force in the company’s vision and success since its founding in 2008. He served as the IAB Local Committee Co-Chairman in 2010 and coauthored the IAB Local Targeting Guide. Victor holds a BA in economics from Yale University and is a fellow of the Yale Entrepreneurial Institute.
Stop competing against yourself for your own customers
Does your organization have multiple teams running separate campaigns to reach the same customer? You're not alone. Contributor Victor Wong explains how you can cut back on the inefficiencies and put the customer first.
Unbundling the ad server
The great ad server as we knew it is no more. Contributor Victor Wong takes a look at the evolution of the ad server and what we should expect to see in the future.
Rented media: When paid and owned media combine
As the lines between martech and ad tech continue to blur, owned media and paid media are intersecting. Contributor Victor Wong points to social, email and web presence channels as highlighting the trend.
Size matters: 5 tips for creating LEAN programmatic creative
Programmatic ads now account for a majority of display ads in the US, and columnist Victor Wong believes that advertisers must craft their creative to win in this environment.