Why we care about marketing automation
Here's how marketing automation works, why it's key to delivering seamless customer experiences and some best practices to follow.
Danni White draws on over 15 years of experience as a marketer, writer, and content strategist in both B2B and B2C industries. Over the past decade, she has worked with agencies, startups, and digital publications to create content that matters to audiences and converts. She is the founder of DW Creative Consulting Agency where she works with clients to create, manage, and optimize content for optimal business impact.
Why we care about marketing attribution modeling
Learn more about attribution modeling, what it is, different types of attribution modeling and how you can use it as a digital marketer.
Why we care about marketing management
Learn more about what marketing management is, its core concepts and why it's important.
What are diversity, equity and inclusion, and why do marketers need them?
Diversity drives success, but only if it's in both your content and your organization.
Why we care about connected TV and OTT advertising
Connected TV and OTT advertising can be a powerful addition to your marketing toolkit. Read our guide to discover where and when to play.
Why we care about AI in marketing
Learn what AI marketing is and why it's important.