Digital advertising
MarTech is your source for digital advertising content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.
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AT&T’s Xandr partners with clean.io to help safeguard against malicious advertising
Xandr will adopt clean.io’s technology to help reduce "malvertising" for publishers, end-users and advertisers in the marketplace.
Shopify Marketing now integrates with Microsoft Advertising
With the latest integration, merchants can run search campaigns across the Microsoft network within the ecommerce platform.
App Annie picks up mobile advertising analytics provider
The deal will allow mobile marketers to gain insights from App Annie's market data and analytics alongside mobile ad analytics.
Analysis: New Amazon Echo wearables are more bad news for advertising
Transactions are a better fit than ads for the next generation of connected devices.
How we can restore trust in digital advertising
The CEO of French "drive to store" marketing platform Teemo talks about how transparency can thread the digital needle between irrelevant and creepy.
Sidecar launches Amazon Advertising campaign management solution
It supports campaign management for sponsored products, sponsored brands and product display ads.
Will traditional PPC agencies die out in the age of automation?
AI has become ubiquitous in modern life, and PPC management is no different.
Vibenomics launches out-of-home audio advertising marketplace to target customers in-store
The audio ad marketplace is designed to connect advertisers with customers shopping in physical stores around the U.S.
Twilio SendGrid launches advertising channels to marketing suite
Twilio SendGrid Ads will allow marketers to create targeted email, display and social campaigns.
Microsoft acquires ecommerce advertising vendor PromoteIQ
The sponsored products platform will be a division of Microsoft Advertising.
Your quick-start guide to podcast advertising
Everything you need to determine if podcast ads are right for your brand and how to get the most from your campaigns.
Facebook to remove thousands of outdated interest targets for advertising
(Don't panic.) The interest targets will be phased out in the coming months.
Amazon’s high-flying advertising growth levels out
Amazon's advertising businesses grew around 36% year over year in Q2 2019.
How retailers can avoid the 9 biggest pitfalls of Facebook advertising
Facebook advertising success boils down to the three areas of study: pixel and campaign strategy, audience targeting and measurement.
New Nielsen service offers podcast audience insights for advertising
The service polls 30,000 respondents for genre preferences, listening and purchasing behavior.
Facebook gives small businesses new advertising and engagement tools
The newly launched Automated Ads platform will create up to six versions of an ad and offer targeting recommendations based on the company's Page.
We must demand a higher standard of quality for online advertising
As an industry, we need to create baseline criteria to combat fraud and support an ad-supported internet.
Bing Ads rebrands as Microsoft Advertising
First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a focus on personalization and AI. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business,” Rik van der Kooi, corporate VP for […]
Amazon advertising growth slowed again in Q1: Does it matter?
Amazon's advertising business grew around 36% in Q1 2019.
How you can make the most of your YouTube video advertising
If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) have been convinced to buy a product or service by watching a brand’s video. Video marketing is on the rise as well. The latest State of Video Marketing Survey […]
Snapchat announces new features geared at creativity, collaboration, partner advertising
Highlights from the first Snap Partner Summit include new AR experiences, upgrades to the company’s Lens Studio, a robust scanning feature for dynamic objects, improved Snap Kit capabilities for partners and third-party apps, and more.
eBay shuttering eBay Commerce Network, its third-party advertising network
The network will stop serving ads May 1 as eBay shifts focus to first-party ad solutions.
Amazon advertising: Here’s how you can refine your strategy
Brands need to understand the incrementality of each click and then optimize their bids.
Teikametrics adds hourly bidding optimization for Amazon advertising
The solution in the Teikametrics Flywheel platform optimizes bids automatically based on a combination of Amazon and seller data.
Digital out-of-home advertising is fracturing into many channels
With the coming of 5G, programmatic bidding and AR, DOOH is rapidly evolving beyond its initial position as a video version of a static billboard.
Youtube and youth advertising: Oversight and transparency for our newest babysitter
Content transparency and user feedback can be helpful tactics to address youth advertising issues on YouTube. But increased oversight is also needed.
Taking your digital advertising in-house? Start with the right people and tech
Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented – then you can start the tech debate about "buy vs. build."
How could Facebook’s use of blockchain affect marketing and advertising?
The social giant’s recent aqui-hire of a blockchain startup’s team is another demonstration of its interest in cryptocurrency, shared ledgers and smart contracts.
What impact will 5G have on marketing and advertising?
Carriers and device makers are rolling out the super-fast wireless service this year, so we asked experts about the potential for marketing and advertising.
Google: Still ‘early days’ for performance advertising on YouTube
On its fourth-quarter 2018 earnings call, the company noted YouTube's contributions to revenue growth and cited performance formats and YouTube TV initiatives as areas of future growth.
Beeswax funding news underscores a rise in bringing services in-house, faith in CTV advertising
The BaaS platform has secured a total of $28 million and reported a jump in revenue of 150 percent over last year.
Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities
The ad-supported platform could give Amazon a stronger foothold in the video advertising landscape.
Marketing Day: Expert marketing predictions, voice-based AI, Amazon advertising
Here's our recap of what happened in online marketing during the past week, as reported on Marketing Land and other places across the web.
What Amazon Advertising’s big 2018 advancements will mean for 2019
The ecommerce giant's ad business continued to grow as it made significant updates to its advertising systems and capabilities.
Marketing Day: Ad agency CEO calls out Facebook, in-app advertising, first party data
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
MarTech Today: A fresh look at in-app advertising, Social Sprout scores funding
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
In-app advertising has come a long way: Here’s why you should use it
New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile.
Back to Basics: Maximize your YouTube advertising
YouTube is a 'reference engine' and advertisers can leverage it to define their target audience. But like other social media platforms, brand suitability must be considered.
YouTube drops paywall from some Originals, explores advertising
The details are still in the works, but some programs will become ad-supported.
Hooked on a feeling: The forgotten factor in online advertising
We're stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should be seeking is a prospect's mood or mindset.