Social media advertising woes: Where do brands fall short?
Regardless of which platform you use, it's important to target with purpose, define audiences strategically and develop impactful content.
As Head of Social Advertising, Andy Hardman oversees Rakuten Marketing’s social advertising offerings, platform relationships and client success, helping brands test and identify best practices for social that fit the needs of their consumers. He has spent the better part of the last decade specializing in paid social strategy and optimization, leading a team responsible for establishing and maintaining best practices for brands by research and testing ideas across creative formats and audiences. Through this experience, Andy has become an expert in how select audiences react to customized video and static creative assets across social platforms. Wise to the ever-changing best practices of major social platforms, Andy regularly oversees extensive audits of brands’ social campaigns to advise on how they can more strategically optimize their strategies, and achieve higher ROIs.