4 marketing lessons from retailers who are mastering the customer experience
Get inspiration from retailers who have focused their efforts on CX and adapt those learnings to better engage your own audience.
Mike is a retail marketing strategist, fluent in paid search, shopping ads, affiliates, email, display, and comparison shopping engines. As Senior Director of Integrated Digital Strategy for Sidecar, Mike stays close to the shifting retail landscape and how it’s impacting marketing strategy. He has advised hundreds of marketers across retail verticals in the context of their business goals and the industry at large. Mike contributes to Marketing Land as well as Sidecar Discover.
How retailers can optimize Facebook ads for direct response vs. brand building
Achieve your Facebook advertising goals by fine tuning four critical factors: audience, ad creative, budget allocation and measurement.
Offense or defense: The secrets to bidding on brand terms on Amazon Advertising
Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions - it can boost organic sales as well.
How retailers can avoid the 9 biggest pitfalls of Facebook advertising
Facebook advertising success boils down to the three areas of study: pixel and campaign strategy, audience targeting and measurement.
Is Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gains
Retailers with a unique product may be cautious selling on Amazon but it can be a powerful channel for moving out-of-season and clearance items.
Time to leave last touch attribution in the dust? Answer these 4 questions first
The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch model.
5 techniques to make free shipping pay off in the holiday season and beyond
Rethink your free shipping offers to better align with larger business goals.