Digital advertising
MarTech is your source for digital advertising content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Video advertising’s bright future and what you should be doing now
Addressable TV will soon be a vital part of any media plan, so dip your toe into the water now.
5 ways to make your holiday advertising campaigns more profitable
It's time to start thinking about a holiday advertising strategy to reach the right customer base.
Marketing Day: Facebook app advertising, Amazon Prime memberships, conversational ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Video Advertising Bureau: Brands should avoid influencer, UGC channels on YouTube
Trade group argues advertising against professionally produced content is the only way to avoid brand safety risks.
Estimate: Video now 25 percent of all US digital advertising, Facebook the top site
Facebook roughly 2X of YouTube when looking at net video revenue, according to eMarketer.
How marketers cope in an increasingly-skippable advertising environment
Are skippable ads the inevitable future or the beginning of the end? Here's how advertisers fight to remain relevant in a world where audiences have all the control.
How visual recognition is set to change advertising
Advertisers are beginning to explore the possibilities of technologies that identify the content of images and videos.
Amazon streamlines ad products under new Amazon Advertising brand
So long, acronym soup of AMS, AMG and AAP, as those brands retire in favor of a unified strategy.
Take our Amazon advertising survey — Enter to win a ticket to SMX
Tell us how you or your clients are approaching Amazon's advertising offerings in our brief survey.
Marketing Day: Microsoft and Amazon assistants, Quora advertising updates, fake social accounts & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.