CTV’s ticket to March Madness advertising
With all the network inventory sold out, dynamic multichannel viewer behavior leads to more opportunities for marketers.
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
How app marketplaces are putting marketers in the driver’s seat
Salesforce launches a new AppExchange experience, and HubSpot has more than doubled its integrations since the pandemic began.
Lending Tree’s new marketing chief says customer experience is king
"It’s not just about the transactional value, but having an uplifting experience contributes to us having an affinity for an organization," says Shiv Singh, chief marketing and customer experience officer for LendingTree.
Good morning: Where do you fit in the metaverse?
Plus, we're human beings not human doings.
How brands are joining the metaverse with VR experiences
Agencies are also stepping up with The Metaverse Foundry, spearheaded by Hogarth Worldwide.
Comscore and WideOrbit expand linear TV and radio partnership
Automated buying and measurement open up linear TV and radio for marketers, publishers, agencies and DSPs.
Omnicom brings purchase insights to marketers with Affinity Solutions agreement
The multi-year agreement connects Affinity Solutions’ retailer purchase transactions with Omnicom’s data and analytics division, Annalect.
DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes
Buy-in from publishers and adtech players that aim at merging linear, addressable TV and video.
Digital asset management platform Bynder acquires GatherContent
GatherContent by Bynder aims at offering workflow and editorial management along with Bynder’s DAM capabilities.
Good morning: Add another layer to your stack
With new technologies flooding the space, a tech stack is never finished. But we'd like to know more about yours.
Video ad platform SpringServe partners with SXSW
The collaboration aims at boosting the ad experience for SXSW online and CTV content.
Salesforce talks about remote working and events in its earnings call
Salesforce co-CEO Marc Benioff gave a look into how enterprises and B2B marketers are transforming at this stage of the pandemic.
NFT experience brought to collegiate fans through NIL and media partnership
LEARFIELD teams up with RECUR NFT platform and CLC’s COMPASS Name Image and Likeness deal management.
NBCUniversal partners with Anzu.io to provide in-game ads for marketers
Advertisers will have access to cross-platform gaming inventory across mobile, streaming, PCs and consoles.
Bounteous teams up with Acquia to launch CDP training services
The new Customer Data Platform QuickStart packages from Bounteous aim at accelerating transformation for orgs using CDPs or considering them.
How marketers on Amazon can still launch and grow brands
Heyday’s CMO Reema Batta and Amazon veteran Jason Boyce share ecommerce strategies for a competitive marketplace with big rewards.
What does the metaverse mean to consumers and marketers?
And where can marketers implement a Metaverse strategy?
Roku introduces Advertising Watermark
Roku’s Advertising Watermark is a free technology helping advertisers and publishers validate the authenticity of CTV ads.
Good morning: The agile mindset
Download our new free ebook created by agile marketing coach Stacey Ackerman.
Jambo account-based marketing platform joins ON24 Partner Network
Jambo’s integration of omnichannel ABM capabilities is a first events platform.
IDG Communications rebrands as Foundry, positions itself as a martech company
The long time publisher of MacWorld and TechHive pivots to marketing technology.
Good morning: Media is changing
Plus a list of the top performing Valentine's Day video ads
Spotify acquires Podsights and Chartable
More precision and proof for brands will lead to better revenue on this growing audio channel.
How to use QR codes to leverage CTV and cross-channel campaigns
Marketers are using QR codes to make CTV campaigns actionable and to engage consumers on all devices.
iHeartMedia partners with Sounder to provide intelligence for creators, audiences and brands
Sounder’s Audio Data Cloud aims to support discovery for iHeartMedia creators and listeners while improving targeting for brands.
Good morning: The evolution of digital experience
Plus registration for the upcoming MarTech conference is now open. And it's free.
Optimizely partners with Google Cloud
The multi-year partnership will open up collaboration on improving digital experience.
The Trade Desk launches OpenPath
The new adtech product will connect advertisers with premium publishers, sidestepping Google Open Bidding.
How marketers used the Super Bowl to influence fans on social media and search
NFTs and crypto crash the party on game day and boost awareness week over week in the lead up.
VHT’s Mindful app joins Genesys AppFoundry marketplace
Service reps gain control over channel and timing to accommodate customer needs.
Good morning: Watch these mutations in the digital marketing space
Retailers adopt adtech, brands become publishers, data and AI are everywhere. The advertising industry is changing.
How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game
There’s an entire digital ecosystem built around the Super Bowl that brands are using to build awareness and deep conversations with customers.
What a Salesforce NFT cloud service could mean for marketers
Marketers could gain more utility in their NFT efforts if it hooked into their CRM or CDP.
Data shows marketers investing more in video in 2022
Over half of marketers are upping their video budget by 5% or more, Wistia found, meeting growing video consumption demands.
IDG Communications acquires Selling Simplified
Macworld publisher adds business intelligence to growing B2B marketing stack.
Innovid will acquire TVSquared, bridging CTV and linear TV measurement and attribution
The deal aims at providing a single independent scalable standard for campaigns across traditional and digital TV.
4 key strategies for NFT brand launches
MintNFT’s James Sun, who helped make Balmain and Barbie auctionable, spells out the NFT playbook for marketers.
Good morning: Marketers are looking for relatable figures
Student athletes are just one example of figures audiences find relatabe and we've been covering that this week.
IAB Europe agrees to change Transparency and Consent Framework for EU ad industry
The ruling by Belgium’s APD for GDPR violations also included a 250,000 euro fine.
How Denny’s connects with customers through social media, sports marketing and updated digital experiences
The chain’s NIL program featuring student athletes allows Denny’s to make inroads with younger consumers while feeding the sports interests of Millennials, Gen X and Boomers.