MarTech » Customer experience » ActiveCampaign extends Slack integration

ActiveCampaign extends Slack integration

Sales, marketing and customer support teams connect through ActiveCampaign app for Slack.

Chris Wood on April 4, 2022 at 3:07 pm | Reading time: 1 minute

Customer experience automation company ActiveCampaign has extended its integration with Slack to connect sales, marketing and customer support teams and operations.

The ActiveCampaign app for Slack can be used by small organizations, as well as large enterprises. Automated integrations include ticket management alerts for customer support, qualification messages for sales reps and automation of everyday tasks across teams.

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ActiveCampaign sends alerts through Slack to reach the appropriate teams.

Why we care. For an automation platform like ActiveCampaign, it’s important to be woven into the workflow of their business customers, including marketing and sales teams. And don’t forget customer service, because this is the place where so many companies hear from their customers. Having support tickets come through automatically to the right team is a major win for customer success and seamless CX.

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About the author

Chris Wood

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.