Good morning: Big moves for businesses big and small

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Good morning, Marketers, and sometimes the news just finds me while I’m getting a trim.

My barber is moving to a new location. In the same neighborhood, a block away.

To navigate the move, he told me he’ll depend on his stack. He’ll update the address on his landing page, and send out emails and texts from his Booksy appointment scheduling platform to his list of 3,000 customers. During the transition this summer, he’ll operate both shops.

Why we care. He told me that when his shop acquired a new barber in 2021, that barber texted his list and converted a number of old customers who hadn’t seen him in years. By simply informing these old customers about the move, it activated those who had either moved closer to the new location, or had otherwise lapsed.

Something to think about for marketers at larger organizations. By sending relevant messages to customers on their preferred channels, you can find the right customer at the right time, sometimes unexpectedly.

Chris Wood,

Editor

Quote of the day: “The CMS sits at the center of the tech stack. It’s the bridge that links your core content environment to the engagement, interaction and delivery layers of the stack.” Jacqueline Dooley, MarTech contributor