Good morning: Let’s talk about retail
Retail customers have been empowered by digitization and they're loyalty is up for grabs.
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
How Instacart’s new ad products disrupt grocers while strengthening brand relationships
Instacart Ads for CPGs brings customers closer to brands, but grocers could get left in the dust.
Roku’s OneView launches Nielsen’s Digital Ad Ratings for streaming advertisers
OneView becomes the first ad buying platform to provide Nielsen guarantees on ad impressions.
Good morning: The future of CTV
Social media apps are penetrating the CTV eco-system. Are we seeing the emergence of something completely new?
Social media marketers need fresh tactics for posting on CTV apps
With Facebook Watch, Tik Tok TV and other connected TV apps, marketers have to adjust their strategies to best leverage this new medium.
Snapchat launches augmented reality tool Shopping Lenses
The experience upgrade aims at boosting augmented reality for social commerce shoppers and brands.
How email marketers everywhere can learn from privacy success in the UK and EU
US marketers can turn Mail Privacy Protection into a win, according to Validity’s Guy Hanson.
Zefr promises brand safety on TikTok with new AI offering
Zefr’s brand safety and suitability categories are mapped to the Global Alliance of Responsible Media (GARM).
How are digital agencies helping marketers transform in 2022?
Partnerships and outsourcing are key priorities for agencies in stepping up their marketing technology game for clients.
Good morning: Go for gold
Identify the golden milestones on the customer journey and make each one of them count.
DistroTV announces Spanish-language ad-supported free streaming bundle
DistroTV's free ad-supported streaming television (FAST) service expands to Latin America.
PhotoShelter acquires UK-based digital asset management provider Third Light
PhotoShelter welcomes over 300 additional global customers and the flagship Chorus application into its suite.
New AR advertising experience from Emodo’s partnership with 8th Wall
Embeddable AR ad types offered to marketers and agencies without additional apps.
Good morning: Going for quick wins
Striking a balance between paying attention to the foundations of your marketing strategy and going for quick wins.
Microsoft will acquire Activision Blizzard Inc. for $68.7 billion
Blockbuster video game deal throws new light on in-game ads and metaverse.
Is demand for ads on streaming services declining?
A modest drop in the recent GroupM survey suggests so, down to 73% at the end of last year from 76% in the previous year.
Good morning: The goal is relevance
Relevance is a key part of the value exchange with the customer as we move into 2022.
Data and privacy concerns grow among consumers
A study from GroupM shows declining enthusiasm for new technologies and data sharing.
How to tell an effective data story: Tips from Nancy Duarte
Visualize your data, and attach it to something reliable. Because a presentation has to mean something to make an impact on an audience.
How event marketers can use hologram technology for live and hybrid experiences
ARHT Media makes futuristic holograms an attainable option for event marketers.
Lucidworks announces new SaaS search platform, Springboard
The search and experience company also announced updates to their flagship product Fusion.
Acxiom teams up with TransUnion to deliver intelligence to streaming advertisers
Data collaborations continue to evolve the CTV landscape.
Ecommerce spending broke holiday records in 2021
U.S. consumers spent a record $204.5 billion online in Nov and Dec.
Good morning: Reset, reassure and recover
What should you do when the products or services you are marketing simply aren't available?
Constant Contact acquires Australia-based Vision6
Constant Contact will grow its presence among small businesses and nonprofits in Australia.
Tourism Ireland bets on marketing partnership with new documentary to bring back tourism
Integrated campaign, and good customer data management, all combine to get "Ireland" ready for February premier.
T-Mobile acquires Octopus Interactive rideshare adtech platform
Adtech evolves in car services like Uber and Lyft as ridesharing rebounds.
NBCUniversal launches comprehensive NBCUnified platform
Advertisers will be able to engage millions of consumers with person-level ID across entertainment, ecommerce and sports channels, as well as a theme parks.
Good morning: Popping on the metaverse
Are you thinking about your brand's metaverse presence yet? Are you thinking about Web3?
Yahoo’s new partnership with MikMak brings native ads and analytics to CPG brands breaking into ecommerce
E-commerce advertisers will have access to demographic, psychographic and behavioral insights.
McDonald’s sells Dynamic Yield to Mastercard
In 2019, McDonald’s acquired experience and personalization platforms, and created McD Tech Labs. Now they’re flipping them.
How marketers will use blockchain technology and NFTs in 2022 for identity, branding and engagement
And how will the metaverse impact these strategies?
Best Buy announces in-house ad network Best Buy Ads
The new venture will serve ads from outside brands to loyal Best Buy customers.
Merkle introduces new customer experience products for contactless shoppers
The products aim to increase the flow of information and service to shoppers without having to download an app.
Good morning: Will viewers be willing to use their TVs the same way they use their phones?
Plus the switch from short-term campaigns to longer-term journey enablement.
Integral Ad Science acquires AI-powered video classification company Context
The deal aims at providing more contextual targeting solutions to optimize campaigns on digital channels, including social and CTV.
Good morning: Welcome to 2022
Let us know what you thought about our 2022 predictions.
2022 Predictions: CTV and cross-channel advertising
What marketers in the new year are looking to gain from increased programmatic investments.
2022 Predictions: Data strategy and privacy
Experts tell us how marketers will use data analytics to manage more effective customer engagement and staffing in physical locations.
2022 Predictions: Ecommerce everywhere
Social commerce, shoppable ads and how ecommerce buying will evolve in the new year – and even impact offline retail.