Think search-first to improve business outcomes
Better SEO means better experience and can lead to higher sales and loyalty.
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
How marketing ops improves ROI through campaign performance and budget management
James Delande from BrandMaker talks optimization at our recent MarTech conference.
Welcome to the Metaverse: Friday’s Daily Brief
Facebook survives the re-branding, but as just one subsidiary, alongside Instragram and WhatsApp, of the new company Meta.
How publishers can implement a CDP to improve customer experience and support ecommerce
Dennis Publishing walks through their transformation using BlueConic.
Marketers search for new email marketing technology to meet pandemic challenges
A new Litmus survey suggests that email marketing budgets will rise in 2022.
Is innovation on your roadmap?: Wednesday’s Daily Brief
Setting in place a strategy around innovation helps get different teams within your organization onboard.
Microsoft buys IPaaS platform that integrates with Oracle, SAP
Acquisition of Clear Software gives Microsoft’s enterprise business customers more flexibility to create business apps.
How to implement new marketing technology to drive innovation
Results-oriented transformation comes with challenges.
You still need a strategy: Tuesday’s Daily Brief
Plus news from Adobe and data consolidation for CPGs.
Adobe’s new Workfront features beef up collaboration across the company’s software suite
Acquisition providing new capabilities for creatives, enterprises and B2B marketers.
Consolidate and personalize: A winning data strategy for CPG brands
To achieve reach and personalization, many CPG brands have to strike a balance between how they organize and how they act on their data.
Don’t get distracted: Marketoon of the Week
Just because the tools are always working, doesn't mean you always have to be.
Doubling video ad revenue with AdOps: Monday’s daily brief
Plus, Snap ad biz impacted by iOS updates
Snap ad business takes a hit due to iOS privacy updates
The chat app’s earnings fall short of forecasts as advertising performance declines.
Different ways of seeing the customer: Friday’s Daily Brief
Digital transformation alters the way you see your customers, even if you see them in person.
Using personalization to create marketing moments
Data and creativity are key to delivering meaningful personalized marketing experiences.
How Samsung transformed their customer experience with a new support site search
When customers flooded the help site, a change was necessary so that marketers could keep up with demand.
Old school email can still deliver: Wednesday’s Daily Brief
Plus the value of data, what DAMs can do for you, and the CDP marketplace.
Creative briefs: Marketoon of the Week
Can data and technology add some clarity to the process?
Why cross-channel customer journey orchestration is important
And how to do it: Responding to your customers’ needs is critical for a cross-channel marketing strategy.
Yahoo introduces In-Flight Sales Analysis for digital out-of-home
The offering brings a new level of near real-time performance to DOOH and omnichannel campaigns.
Ethical data management is a win for marketers
Compliance with privacy regulations is important. But ethically managing data goes beyond that.
The many ways to know your audience: Friday’s Daily Brief
From contextual audiences to identity resolution to customer journey analytics.
Keep control of your data: Thursday’s Daily Brief
There are allegations that Amazon exploited the data of other companies selling on its platform.
Why marketers need to build customer trust
Compliance with privacy regulations is an opportunity to build trust and improve CX.
Brightcove introduces B2B streaming tool CorpTV
With the tool, businesses can set up their own streaming app and even sell ads into their content.
What does your brand stand for?: Friday’s Daily Brief
Channel-agnostic, always on and with a clear set of brand values: Today's winning marketing orgs.
Building an always-on marketing machine
You've gotten your team onboard. Now you need to know where to steer the ship.
Vistar Media integrates audio OOH to reach in-store shoppers programmatically
The Trade Desk becomes the first DSP to offer omnichannel programmatic access to this emerging audio in-store channel.
Supply chain breakdown: Marketoon of the Week
We hope your customer experience was seamless and delightful but we don't know when we'll deliver your order.
Constant change: Wednesday’s Daily Brief
An omnichannel strategy is essential, as is digital transformation.
Making the case for marketing technology within your organization
Having an always-on system is a marketer’s goal. Here’s how to get your business on board.
How marketers responded to the pandemic: technology replacements
When marketers take a hard look at their tech stacks, what other considerations are they acting on?
Using psychology and better data practices to get customers closer to purchase
Optimizing campaigns with psychological insights saves time and makes you more competitive.
How to become a B2B influencer on LinkedIn
Businesses need to identify a person within their organizations to be their public face on this important social network, says Darryl Praill, CRO for VanillaSoft.
Mistakes that should be sidestepped: Wednesday’s daily brief
Plus, customize your ABM campaigns.
How to execute customized ABM campaigns
Use your full range of marketing tools to develop account-specific engagement that supports your sales team.
Getting the most out of first-party data with a CDP
How Michael Kors met its data challenge and orchestrated more efficient campaigns.
