Demandbase jumps out ahead in B2B streaming race
Salesforce and Terminus announce new video offerings for the fall.
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
Salesforce and Terminus announce new video offerings for the fall.
Chris Wood | Aug 18, 2021 at 12:52 pm ETPlus news from Neustar and Drift.
Chris Wood | Aug 18, 2021 at 10:21 am ETA senior Google engineer talks about the advantages of a topic taxonomy over thousands of user cohorts.
Chris Wood | Aug 13, 2021 at 9:26 am ETThe 2021 Q2 Video Benchmarks report is in from Extreme Reach amid CTV gains from fuboTV.
Chris Wood | Aug 13, 2021 at 9:21 am ETConsumers are expecting much more from physical stores, including augmented reality and other technology-enhanced experiences.
Chris Wood | Aug 12, 2021 at 11:45 am ETPlus the future of marketing automation and why Shopify isn't a snowboard company.
Chris Wood | Aug 11, 2021 at 10:03 am ETVerint Cloud Platform adds conversational AI capabilities and data insights.
Chris Wood | Aug 10, 2021 at 4:01 pm ETIn pursuit of real differentiation.
Chris Wood | Aug 9, 2021 at 2:52 pm ETCustomer experience includes experience with the product. Toluna is providing market research into product satisfaction at scale.
Chris Wood | Aug 9, 2021 at 1:54 pm ETUnlike traditonal TV, CTV presents some of the same risks to brands as the open internet.
Chris Wood | Aug 6, 2021 at 12:32 pm ETPlus, when evaluating a possible addition to your marketing technology stack, be sure to ask the vendors on your short-list for references.
Chris Wood | Aug 6, 2021 at 9:53 am ETText a pic of your receipt to Aisle and get Venmo'd cash rewards.
Chris Wood | Aug 4, 2021 at 4:06 pm ETHow T. Rowe Price is centralizing their customer data with a CDP and a smart data strategy.
Chris Wood | Aug 4, 2021 at 1:58 pm ETThe MarTech program will be available both live and on-demand so you can train when it fits your schedule. And it’s free.
Chris Wood | Aug 4, 2021 at 10:07 am ETOverwhelmed customers jump ship when brands get names and recommendations wrong, according to a new report from Movable Ink.
Chris Wood | Aug 3, 2021 at 3:54 pm ETBefore you switch agencies, take another look at how you're measuring campaigns.
Chris Wood | Aug 2, 2021 at 1:05 pm ETNew Shutterstock subsidiary enables businesses of all sizes to train computer vision models at scale.
Chris Wood | Jul 30, 2021 at 11:40 am ETMore transactions online in the last year make this a crucial action.
Chris Wood | Jul 29, 2021 at 3:04 pm ETNew CDPs split about evenly between startups and established vendors.
Chris Wood | Jul 29, 2021 at 3:00 pm ETElectronics company is also finding that virtual events are producing more qualified leads.
Chris Wood | Jul 28, 2021 at 11:52 am ETPlus news from Innovid and Hootsuite.
Chris Wood | Jul 28, 2021 at 10:06 am ETThe Innovid-powered Olympics Ad Manager makes CTV dynamic ads possible for the first time.
Chris Wood | Jul 27, 2021 at 4:28 pm ETAre marketers welcome guests or party crashers?
Chris Wood | Jul 26, 2021 at 12:46 pm ETPlus another reminder to take our 3 minute Event Participation survey.
Chris Wood | Jul 23, 2021 at 10:07 am ETThere are some high notes, including block Widgets.
Chris Wood | Jul 22, 2021 at 1:46 pm ETBrandmaker and Allocadia combine to support a broad marketing operations and planning offering.
Chris Wood | Jul 21, 2021 at 3:48 pm ETProgrammatic OOH gains ground for marketers who value streamlined ad management and reporting.
Chris Wood | Jul 21, 2021 at 2:43 pm ETIf companies are in doubt, they should consult their marketers.
Chris Wood | Jul 21, 2021 at 10:29 am ETPlus how to build your marketing team.
Chris Wood | Jul 21, 2021 at 10:27 am ETIn searching for marketing professionals to fill key roles, take some time to map out the different operations your team will be carrying out.
Chris Wood | Jul 20, 2021 at 2:27 pm ET"Mainstream" brands can target this growing cohort in a privacy-compliant way.
Chris Wood | Jul 19, 2021 at 2:54 pm ETPlus, Yelp launches new ad platform.
Chris Wood | Jul 15, 2021 at 10:05 am ETThe cloud data platform joins Oracle, Nielsen and others.
Chris Wood | Jul 14, 2021 at 12:44 pm ETKitchenAid's campaign saw 5X higher brand lift using the new platform.
Chris Wood | Jul 14, 2021 at 12:43 pm ETDo customers really care what you do to gain their attention?
Chris Wood | Jul 14, 2021 at 12:41 pm ETThe automaker was looking for a way to optimize digital experience beyond the standard in-feed, in-stream ad experience.
Chris Wood | Jul 9, 2021 at 1:06 pm ETPlus the AR wow factor for shoppers and news from Doceree.
Chris Wood | Jul 9, 2021 at 10:02 am ETBut a growing number are demanding AR experiences.
Chris Wood | Jul 8, 2021 at 3:50 pm ETThe brands who are experimenting are discovering a new channel for creating customer loyalty … and a little bit of buzz.
Chris Wood | Jul 8, 2021 at 1:06 pm ETWhat does "business as usual" even mean for marketers today?
Chris Wood | Jul 7, 2021 at 12:27 pm ET