Allant Group in data partnership with Adstra
The partnership aims at making data strategy and identity management execution more accessible to midmarket, growing companies.
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
Sprout Social taps into social commerce with Shopify and Facebook Shops integrations
Marketers can manage their customers' shopping experiences through two major social platforms that are commerce-ready.
Welcome the new consumer: Friday’s Daily Brief
Plus, Ad pods on YouTube will soon be eligible for non-skippable in-stream ads.
Narrative partners with mobile data provider Complementics
Organizations, including big brands, are looking to buy and sell data, says Narrative CEO Nick Jordan.
Apple threatens email, Google eases back on cookies: Friday’s daily brief
Plus Integrate launches B2B events product.
Apple’s email privacy crackdowns will not destroy email marketing
But new modes of measurement, first-party data and, of course, a doubling-down on customer experience could make the channel even stronger.
How to communicate brand values through CX: Wednesday’s daily brief
Plus, tackling the challenge in virtual networking.
Gen Z customers value individuality, price in purchasing
What are the other factors that drive Gen Z purchases?
Why you should respond to your customers on social media
That's not the only thing customers care about, but it's the most important.
Apartments.com retools digital strategy for pandemic rentals and beyond
New campaign puts virtual tours first, positions more ads down-funnel to prospects and landlords.
Uberall acquires MomentFeed to expand its global reach
The demand for local digital experiences by multi-location brands is high as the U.S. opens back up.
One set of truths for B2B and D2C marketing: Wednesday’s daily brief
CMOs for a beauty brand and a business intelligence veteran both talk about the importance of data all in one place.
Vungle deal, Instagram tool for influencers are signs of the creator economy gold rush
Will a new affiliate tool for IG creators boost in-platform ad business, or will marketers prefer an outside source to manage their influencer campaigns?
Nurturing leads or unsubscribes: Marketoon of the Week
Email can get a customer so close, yet so far.
Innovid adds digital audio to ad mix
An audio option for big brands that don't "heart" giant conglomerates.
Vacation rental companies hope CX will give them an edge as hotels come back
Newcomers AvantStay, Vacasa and Mint House support every customer touchpoint with technology, but will that investment in experience pay off?
Expect a boom in mobile activity on Prime Day this year
The numbers behind mobile use for ecommerce's blockbuster event, confirmed now for June 21 & 22.
Breaking down MarTech’s Email Marketing Periodic Table: Friday’s daily brief
Plus, learn how to conduct systematic audits of your email marketing data.
Common struggles for revenue leaders point to limited marketing technology use
InsightSquared’s Benchmark Study suggests automation and CRMs could boost sales forecasting.
Targeting younger audiences: Marketoon of the Week
Who gets left behind when marketers glorify youth?
Creatio-Experian collab brings automated CX to debt collections
Low-code automation breaks new ground in the financial sector.
Ricola’s social pivot, full-screen Twitter ads: Monday’s daily brief
Plus, Google allowing future app users to opt out of Advertiser ID.
Ricola’s message from the mountaintop: Influencer marketing works
When cough drop sales tumbled, the brand leveraged social media to convince audiences that lozenges aren’t just for sick people.
Yelp’s transformation, Third Door Media is hiring: Friday’s daily brief
Plus, Amazon Sidewalk is moving in.
Amazon Sidewalk is almost here
Should consumers opt out, and should brands keep their distance? What marketers need to know about Amazon's neighborhood takeover.
Rethinking multicultural marketing, Gen Z privacy views: Thursday’s daily brief
Plus, Salesforce enhancements to Digital 360.
Marketers take advantage of out-of-home as people get back outdoors
Brands have been waiting, and the tools are now in place for full-funnel OOH execution.
Interest in headless CMS is growing: Wednesday’s daily brief
Plus Verizon's DOOH suite, and full transparency on Unified ID 2.0.
Brand safety Whack-a-Mole: Marketoon of the Week
Taking a proactive stance against digital faux pas.
How Gatorade, Burnbrae Farms are getting creative to reach target audiences
Niche platforms like Hudl and Flipp are giving marketers new ways to connect, inform and ultimately convert the customers they seek.
FLoCs start leaving the nest: Wednesday’s daily brief
Plus, email conversions are a trend to watch
To improve customer experience, it’s a matter of voice
From customer service to branded “personalities”, voice tech is expanding what it means to speak with target audiences.
Streaming giants merge sales; iHeart creates ad network
Sirius XM's SXM Media and iHeartMedia's Private Marketplace consolidate sales for their massive audio audiences.
Hiring for marketing operations, marketing support roles set to explode
As budgets climb and competition intensifies, experts say you want to make sure candidates have the right skills for the job.
The year of SMS: Tuesday’s daily brief
Plus Taboola partners with Oracle Moat to add video performance metrics to its platform
IBM Watson adds creative optimization to OTT, video
Company’s Advertising Accelerator uses AI to select best creative elements for audience segments at a time when spending on OTT and other video channels is rising.
Sustainability is important to consumers: Friday’s daily brief
Plus, acquisition news from Sitecore, partnership news from Acuity