A Year In Social Sharing: Marketing Land’s Top 25 Most Shared Stories Of 2014

Here we are, dear readers — the last day of 2014 has arrived! As we charge eagerly into the new year, let us pause and reflect on the stories that shaped our industry over the past twelve months, the ones that have set the stage for yet another year of exciting evolution for marketers around the world.

As per tradition here on Marketing Land, we’re examining the year’s most popular stories in search, social, mobile, analytics, display, email, retail, and everything in between. But across all of those absolutely essential channels, which stories resonated with you readers the most? Which did you find so compelling that you just had to share them with your social circles?

Come along, and we’ll have a look….

Marketing Land’s Most Shared Stories Of 2014

1. Top Tips For Optimizing Your Content: 9 Experts Weigh In by Arnie Kuenn. Published on 5/5/14. 3.6K social shares across all platforms.
2. If Facebook Organic Reach Is Dead, What Does It Mean For Marketers? by Martin Beck. Published on 11/17/14. 3.3K social shares across all platforms.
3. 7 Content Marketing Tips For When You Lack Time & Resources by Chuck Sharp. Published on 10/30/14. 3.2K social shares across all platforms.
4. A Google Analytics Setup Checklist by Brian Massey. Published on 10/16/14. 3K social shares across all platforms.
5. Facebook, Helped By Autoplay, Passes YouTube For Desktop Video Views For First Time by Amy Gesenhues. Published on 10/14/14. 3K social shares across all platforms.
6. A Google Analytics Setup Checklist by Brian Massey. Published on 10/16/14. 2.9K social shares across all platforms.
7. Here’s What 2.7 Billion Social Shares Say About Content Marketing by Kelsey Libert. Published on 9/16/14. 2.8K social shares across all platforms.
8. Bye, Bye Banner: Emerging Display Formats & What Marketers Need To Know by Peter Minnium. Published on 5/14/14. 2.7K social shares across all platforms.
9. Why You Need A Marketing Technology Strategy by Erik Bratt. Published on 11/7/14. 2.4K social shares across all platforms.
10. Why Every Marketer Should Leverage Retargeting by Ratko Vidakovic. Published on 10/13/14. 2.3K social shares across all platforms.
11. Just Like Facebook, Twitter’s New Impression Stats Suggest Few Followers See What’s Tweeted by Danny Sullivan. Published on 7/11/14. 2.2K social shares across all platforms.
12. Why Google Plus Will Not Die (But May Change) by Mark Traphagen. Published on 5/2/14. 2K social shares across all platforms.
13. The State Of Digital Marketing In 2015 by James Green. Published on 12/1/14. 1.9K social shares across all platforms.
14. The Definitive Guide To The Digital Display Ad Ecosystem by Peter Minnium. Published on 10/29/14. 1.9K social shares across all platforms.
15. How Google’s Latest “Panda” Algorithm Should Change Your Content Strategy by Jim Yu. Published on 10/21/14. 1.8K social shares across all platforms.
16. Beyond Social: The Benefits To Google+ For Business by Alison Zeringue. Published on 2/13/14. 1.8K social shares across all platforms.
17. Infographic: Which Is The Most Effective Digital Marketing Channel by Marketing Land Infographics. Published on 4/17/14. 1.7K social shares across all platforms.
18. 100+ Questions You Must Ask When Developing A Website by Stoney deGeyter. Published on 6/17/14. 1.6K social shares across all platforms.
19. How Long Should Your Content Be? What Works On Blogs, Facebook & More by Arnie Kuenn. Published on 6/2/14. 1.5K social shares across all platforms.
20. A Marketer’s Guide To Gaining Attention On 12 Top Social Networks by Elisabeth Osmeloski. Published on 11/4/14. 1.4K social shares across all platforms.
21. Forrester Says Marketers Are Wasting Resources on Facebook, Twitter by Martin Beck. Published on 11/19/14. 1.3K social shares across all platforms.
22. 8 Reasons Why Digital Advertising Works For Brands by Peter Minnium. Published on 11/26/14. 1.3K social shares across all platforms.
23. The Secret To Better Online Marketing: It’s Not What You Think by David Rodnitzky. Published on 6/3/14. 1.2K social shares across all platforms.
24. Is Your Social Media Marketing Cart Before Your Horse? by Mark Traphagen. Published on 12/2/14. 1.2K social shares across all platforms.
25. Twitter Wins Real-Time Marketing Smackdown; Agency Strategist Declares Facebook Organic Reach 100% Dead by Martin Beck. Published on 6/25/14. 1.2K social shares across all platforms.

Happy New Year to all, and to all, Happy New Year!

Methodology: For this roundup, we used Social Crawlytics, a free tool that analyzes each URL of a site to show how it’s been shared across top social sites. It’s a super useful tool to capture social plugin data and illuminate how  content resonates socially.