Customer experience
MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Webinar: Transform your content operations with DAM
McCormick is transforming how product content is created and used across its organization with digital asset management.
90% of marketers say their CDP doesn’t meet current business needs
Systems are failing to deliver on core functions like segmentation, profile assembly and personalization.
Why we care about video advertising
The power of video advertising is proven but engagement metrics are complex and differ from platform to platform. Here's our guide.
IAS introduces new Control Panel for contextual targeting
Tools for the new panel include a catalog for targeting segments, a segment reach calculator and reportable insights.
Metaverse marketers favor virtual reality over NFTs
And 67% of marketers who are engaging in the metaverse in the next year are committing a quarter of their budget to do so.
Marriott launches its own media retail network
Ad buyers get anonymized data and access to a dedicated, interested audience.
Why we care about mobile marketing: A guide for marketers
The tactics, technologies and strategies you need to connect with customers where they are -- their smartphones.
Google is giving users greater control over what ads they see
My Ad Center will let users block any ad and get info on why they were chosen to see it.
Using search and email to recognize customer intent
Browsing is no longer a strong indicator of intent. Search tells you more.
How digital-first customers respond to trust-based marketing engagement
Salesforces’s State of the Connected Customer report shows high demand for top-level service and experience. Delivering this builds trust.
How estimated reading times increase content engagement
Letting your readers know how much time it takes to read your content helps improve user experience.
Ceros announces new integrations with sales enablement platforms
The interactive content platform will deliver creative directly to Highspot and Showpad.
Accelerate customer journey automation with this CDP roadmap
In this webinar, learn how Autodesk created a future-proof stack to achieve a seamless, omnichannel customer experience.
How connecting customer data drives personalized experiences
Without a full view of customer data, marketers will have a hard time improving brand experiences.
Good morning: Trust the experience
Gen Z audiences will trust an easier social commerce experience.
How AI lets marketers create human-centric CX at scale
65% of customers say a positive brand experience is more influential than great advertising.
How Belk elevated its customer experience with personalization
High-quality, personalized brand experiences are what customers expect in today's digital landscape.
Good morning: The impact of marketing experiences
Consumers are looking for you to put your best marketing experience forward.
Digital marketing’s contribution to company performance rated as down significantly
The 11% drop can be attributed to higher expectations and more advanced attribution analyses.
10 things to consider when using XR for your event
Before adopting extended reality, take into account whether your business and customers are ready for immersive technology.
3 ways to deliver better marketing experiences
When impersonal and negative customer experiences are the norm, marketers need a way to differentiate their brands.
Good morning: Adapting to new customer paradigms
When making sure it's the right time to engage a customer, it's best to abandon old ideas.
Samsung Ads launches full-service offering Total Media Solution
Total Media Solution will manage and measure cross-platform campaigns through the Samsung DSP.
Media Rating Council now examining Nielsen’s radio rating numbers
MRC pulled accreditation of company's TV ratings last year.
Why a Netflix ad-supported tier would be exciting for advertisers
Financial woes for the streaming giant could have a silver lining for advertisers.
Improve the customer journey experience with these proven steps
In this webinar, Shutterfly's head of marketing shares the secret behind its CX strategy.
Blurring of line between work and home creates a new consumer persona
Marketers are uncertain about the best way to connect with "workday consumers."
Converseon applies predictive analytics to conversation data
A new suite of solutions aims not just to evaluate data from conversational and social streams but use it to predict business outcomes.
Good morning: Customer experience takes the cake
Delivering what the customer is looking for can be a recipe for success.
Setting client expectations with a thorough preliminary SEO analysis
Since optimizing websites requires time and money, the best way to convince your clients to prioritize SEO is to do an in-depth analysis and audit.
Infosys acquires oddity to boost metaverse and digital experience capabilities
Digital services will expand to clients in Europe and Asia, and add to creative studios in U.S.
Good morning: Are you delivering the CX your customers want?
Not all personalized experiences actually deliver value to customers.
Consumers aren’t so worried about data misuse by advertisers
But they do want to know just how their data will be used, a new survey finds.
Neustar brings identity resolution to digital out-of-home with Captivate partnership
New campaign planning capabilities for advertisers on 23,000 U.S. Captivate displays.
Meta asks court to intervene in $7 billion lawsuit over Facebook audience numbers
Says group is too diverse to be granted class-action status.
Social media advertising projected to more than double by 2028
Popularity of social media is a certain thing in uncertain times.
3 challenges of building customer trust in a privacy-focused world
Building customer trust is vital to the success of any brand. Here's how marketers can increase trust without sacrificing something just as important -- privacy.
Good morning: Elon Musk’s Twitter bid
Is Elon Musk's Twitter bid healthy for social media as a channel?
With Apple privacy protections hurting revenue, some companies are finding ways around it
ATT expected to cost Facebook $12.8 billion in coming year.
Tech companies flock to out-of-home during comeback year
Apple is second only to McDonald's in top OOH advertisers from 2021.