Customer experience
MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Good morning: Passwords cause friction
Security is a good thing, but some leading brands are looking for alternatives to traditional passwords.
Easy returns can enhance the customer experience
Timely delivery contributes to positive customer experience, but so does ease of return.
Acura shows us how to use the metaverse and NFTs to sell cars, raise awareness
Acura’s digital showroom on Decentraland celebrates a metaverse Fashion Week and also offers unique experiences with the new 2023 Acura Integra using NFTs.
Good morning: The unpredictability at the heart of marketing
Marketers never know for sure how a story is going to end. That's why so many are open to experimenting with the metaverse.
Why we care about metaverse activations
Half of marketers surveyed say they are considering a metaverse activation in the near or middle term.
Infutor suite of identity resolution services integrated into Snowflake Media Data Cloud
New function aims to let users enrich and activate first-party data.
Edison Interactive teams up with Vistar Media to bring programmatic DOOH advertising to golf carts
Marketers will now have in-cart access to a unique audience of thousands of golfers across the U.S.
Good morning: Short-term and long-term goals
There are different ways to drive value from happy customers.
Why real-time personalization drives loyalty and growth at scale
In this Salesforce webinar, learn how to capture your customers' hearts (and wallets).
Why we care about virtual events: The ultimate marketers’ guide
Everything you need to know about online and virtual events in our increasingly digital world.
Study finds iOS 15 is inflating email open rates
Mail Privacy Protection feature marks emails as opened whether or not a person looks at them
Drift extends offerings across the customer lifecycle
The conversational marketing platform combines its marketing and sales solution with a new service solution.
Enabling with technology, differentiating through humanity
As brands become increasingly digital, it's crucial to safeguard the human touch in your CX. Here are some tips for finding synergy.
CTV’s ticket to March Madness advertising
With all the network inventory sold out, dynamic multichannel viewer behavior leads to more opportunities for marketers.
Building a brand strategy: Essentials for long-term success
Slapping together a couple ideas and a logo is not a brand strategy. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand.
Disrupt the funnel and accelerate revenue opportunities
In this webinar, learn how AI-powered conversations drive prospective buyers towards the next best action.
Adobe CEO: Make the digital economy personal
The opening day of Adobe Summit was CEO Shantanu Narayen underline the challenge of creating experiences in real-time and at scale without sacrificing personalization.
Twitter tests ecommerce waters with new feature for in-app purchases
Experimental Twitter Shops lets brands display up to 50 items which users can buy
What you need to know about mobile game advertising
Mobile game consumer spend reached $116 billion in 2021 -- up $16 billion from the year before
Google pauses activity for advertisers based in Russia
Russia-based brands will not be able to use Google to reach Russian audiences or audiences worldwide.
Lending Tree’s new marketing chief says customer experience is king
"It’s not just about the transactional value, but having an uplifting experience contributes to us having an affinity for an organization," says Shiv Singh, chief marketing and customer experience officer for LendingTree.
Good morning: Where do you fit in the metaverse?
Plus, we're human beings not human doings.
How brands are joining the metaverse with VR experiences
Agencies are also stepping up with The Metaverse Foundry, spearheaded by Hogarth Worldwide.
Only 11% of CMOs say they have achieved digital transformation goals
Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success
Drive growth with account-based marketing
Why B2B e-tailers need to think about ABM now more than ever.
Crawl, walk, run to real-time personalization
Strategies that prove why real-time personalization drives loyalty and growth at scale.
Invoca unveils no-code integrations library
Offers more granular AI analysis of customer conversations
Comscore and WideOrbit expand linear TV and radio partnership
Automated buying and measurement open up linear TV and radio for marketers, publishers, agencies and DSPs.
Serena Williams invests in supply chain AI solution
Calico's operating system aims at providing visibility into supply chain issues and enabling them to be managed i one place.
The lost art of talking to customers
The more you involve your customers in the marketing process, the more successful you will be.
Good morning: ANA supports humanitarian efforts in Ukraine
ANA members are scaling back or ceasing to do business in Russia as ANA underlines the importance of bearing current events in mind when messaging customers.
Customer journey orchestration buyer’s guide
19 questions to ask customer journey orchestration vendors during the demo
More marketers are evaluating these tools to help to navigate and better understand increasingly complex customer journeys.
Digital asset management platform Bynder acquires GatherContent
GatherContent by Bynder aims at offering workflow and editorial management along with Bynder’s DAM capabilities.
Video ad platform SpringServe partners with SXSW
The collaboration aims at boosting the ad experience for SXSW online and CTV content.
Activate the ‘Dark Funnel’ and unlock fresh leads in this new channel
Engage your prospects at their highest-intent moments.
Event agency Freeman will go virtual and hybrid with Hubilo
The strategic partnership with virtual events platform Hubilo will offer alternatives to in-person only events.
NBCUniversal partners with Anzu.io to provide in-game ads for marketers
Advertisers will have access to cross-platform gaming inventory across mobile, streaming, PCs and consoles.
Good morning: Find the right tone for these troubled times
Plus the marketing attribution debate rages on.
LinkedIn announces a new podcast network
This creates opportunities for B2B brands to get podcast content in front of professional audiences.