Customer experience
MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Zefr promises brand safety on TikTok with new AI offering
Zefr’s brand safety and suitability categories are mapped to the Global Alliance of Responsible Media (GARM).
Good morning: Go for gold
Identify the golden milestones on the customer journey and make each one of them count.
DistroTV announces Spanish-language ad-supported free streaming bundle
DistroTV's free ad-supported streaming television (FAST) service expands to Latin America.
3 strategies to create better customer journeys across any channel
Successful customer journeys require both personalization and practical strategies.
The AI content creation space is growing
Brands should start looking at the use of AI for copywriting a new report says.
Measuring diversity in advertising: A challenge of scale
The Geena Davis Institute for Gender in Media is partnering with creative analytics platform CreativeX to give brands the ability to measure representation across all their advertising content.
New AR advertising experience from Emodo’s partnership with 8th Wall
Embeddable AR ad types offered to marketers and agencies without additional apps.
Movable Ink and Stensul announce email partnership, integrations
Personalized content assets from Movable Ink can now be incorporated in emails created on Stensul without the need to copy and paste code.
Microsoft will acquire Activision Blizzard Inc. for $68.7 billion
Blockbuster video game deal throws new light on in-game ads and metaverse.
Why data-driven decision-making is the foundation of successful CX
How marketers can improve their decision-making processes using automation.
Is demand for ads on streaming services declining?
A modest drop in the recent GroupM survey suggests so, down to 73% at the end of last year from 76% in the previous year.
3 ways to deliver more relevant customer experiences
How marketers can build a better customer experience strategy using a CDP.
CreatorIQ announces partnership with TikTok
This initiative by the influencer marketing platform will enable the creation of end-to-end TikTok marketing campaigns.
How event marketers can use hologram technology for live and hybrid experiences
ARHT Media makes futuristic holograms an attainable option for event marketers.
Marketers: The metaverse is coming
The metaverse and Web3 aren't here yet, but it's time to start thinking about the positive opportunities they might create as well as the negative risks.
When it comes to prioritizing digital experiences, it’s either now or never
In this webinar, we examine the martech that brands like New Balance and lululemon use to power their digital experiences.
Lucidworks announces new SaaS search platform, Springboard
The search and experience company also announced updates to their flagship product Fusion.
How to improve customer relationships with personalized messaging
Customer relationships are strengthened through personalized communication.
Respondology extends its brand protection to Twitter
A scalable solution to protect brands from toxic comments on social media extends its portfolio to Twitter.
Ecommerce spending broke holiday records in 2021
U.S. consumers spent a record $204.5 billion online in Nov and Dec.
How to bring empathy to your customer experience strategy
What empathy really means to customer experience, plus actionable advice on how to introduce it into your marketing strategy.
Tourism Ireland bets on marketing partnership with new documentary to bring back tourism
Integrated campaign, and good customer data management, all combine to get "Ireland" ready for February premier.
How to manage customer experience disconnects in your marketing campaigns
Disconnected marketing campaigns are doomed to fail. Here are some ways to identify and address these issues.
T-Mobile acquires Octopus Interactive rideshare adtech platform
Adtech evolves in car services like Uber and Lyft as ridesharing rebounds.
NBCUniversal launches comprehensive NBCUnified platform
Advertisers will be able to engage millions of consumers with person-level ID across entertainment, ecommerce and sports channels, as well as a theme parks.
Omicron is not engaging TV news audiences
Suprising data from Samba TV shows numbers of Omicron cases and reach of cable news shows heading in different directions.
McDonald’s sells Dynamic Yield to Mastercard
In 2019, McDonald’s acquired experience and personalization platforms, and created McD Tech Labs. Now they’re flipping them.
How marketers will use blockchain technology and NFTs in 2022 for identity, branding and engagement
And how will the metaverse impact these strategies?
Good morning: Should start-ups worry about hyping their products?
The Theranos conviction has thrown a spotlight on tech start-ups over-promising and under-delivering.
Best Buy announces in-house ad network Best Buy Ads
The new venture will serve ads from outside brands to loyal Best Buy customers.
Merkle introduces new customer experience products for contactless shoppers
The products aim to increase the flow of information and service to shoppers without having to download an app.
Good morning: Will viewers be willing to use their TVs the same way they use their phones?
Plus the switch from short-term campaigns to longer-term journey enablement.
Integral Ad Science acquires AI-powered video classification company Context
The deal aims at providing more contextual targeting solutions to optimize campaigns on digital channels, including social and CTV.
Good morning: Not so fast
Back to work, back to something like normal? Not quite yet it seems. Don't dump that mask.
CES and NRF try to stay the course
Two major trade shows are facied with a predicted Omicron surge and continuing travel chaos.
Zoom acquires video production assets from Liminal
The move will bring upgraded professional production to Zoom events.
2022 Predictions: Customer Experience & Digital Experience
And yes, mixed and augmented reality, and even virtual reality, are part of the customer experience & digital experience moving forward.
Ad spend for cryptocurrencies increases as advertisers educate consumers
Data from MediaRadar indicates growing mainstream adoption of cryptocurrencies.
Using data to optimize campaign creative
One Door's Ken Kuperstein offers tips on determining when creative is a hit or a miss.
Microsoft to acquire Xandr, delivering a global ad solution to digital advertisers
This deal, along with a partnership with open RTB platform Taboola, provides more options for marketers to run effective digital campaigns in the post-cookie world.