Customer experience
MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Good morning: Time for a chat?
Chatbots are now part of the toolkit for engaging with customers at scale.
Digital out-of-home advertisers seek hyper-local, contextual targeting
New findings shared by the DPAA tell us about the role DOOH plays in marketers’ omnichannel strategies.
Good morning: Pricing is also messaging
Plus, marketers respond to Omicron in our Events Participation Index.
3 ways marketers can increase email engagement
Marketers can improve email engagement by implementing live, interactive elements.
Customers demand digital-style experiences in physical retail stores
A Bazaarvoice survey finds that customers and retailers largely agree that the in-store experience needs digital components.
Ecommerce marketers weigh shipping hikes in 2022
Shopify reports increases by major carriers, including USPS, UPS, DHL Express and Canada Post.
Fearing Omicron wave, marketers less likely to attend upcoming in-person conferences
Respondents to our Events Participation Index also recommend events keep virtual and hybrid options going into the foreseeable future.
How to improve campaign quality in a digital-first world
Without a digital-first strategy, brands will have a hard time creating high-quality campaigns.
Samsung Ads rolls out data partnership with major marketing platforms
Samsung Onboarding Partner Program will become available in early 2022 and allows advertisers to bring in their own audience data and preferred segments.
4 ways to upgrade your content syndication strategy
Content syndication in today’s new era of B2B precision demand marketing
Microsoft Advertising adds Asian-, Latin-, Women-owned and Diabetic-friendly business attributes
The four new business attributes join the 32 Marketing with Purpose business attributes introduced in September.
Good morning: Logistics is a huge part of CX
We look back to far-sighted comments on the supply chain from October 2020.
3 lessons for creating a more unified customer experience
Key lessons from research focused on marketer and consumer expectations around customer experience and privacy from a global CX report.
Shoppers are right to worry about holiday supply chain problems
Consumers are concerned about holiday shopping issues, a new report shows. And they're right to be.
Design emails for 4 personality types to win back customers
Try these steps before giving up on disengaged and inactive email recipients.
The cost of ignoring website accessibility
Non-compliant sites are vulnerable to lawsuits, but SEOs can help protect them by advocating for accessibility, which can serve both differently-abled audiences as well as your business goals.
Good morning: The prediction business
Long-term planning requires nerves of steel.
Why empathy is the key to successful customer engagement
How brands can win over customers with empathy.
Good morning: CTV is getting more connected
Imagine contextual advertising within the programs themselves.
Pega combines customer journeys with AI-driven next-best-actions
Next-best-action customer journeys seeks to give marketers oversight without constraining the AI.
FuboTV acquires AI vision platform Edisn.ai
With the ability to automatically recognize actors, athletes and brands on live TV, a field of play opens up for CTV commerce.
Uber OOH selects Vistar Media as SSP programmatic partner
Marketers will have access to over 3,000 cartop screens in major U.S. markets.
Good morning: Submit a session pitch for MarTech
Calling all tech-focused marketers.
Optimizely announces Welcome acquisition
Welcome's content capabilities will eventually merge with Optimizely's DXP.
Bitly announces acquisition of Egoditor
Acquiring Egoditor will expand the company's touchless tech offerings.
How marketers can create a CX that respects consumer privacy
Successful CX strategies rely on privacy compliance and well-orchestrated marketing tools.
Good morning: Any travel plans?
Will you be traveling to in-person events in 2022?
4 ways to drive customer engagement through personalization
Personalized experiences can determine the success of customer engagement strategies.
Deloitte acquires content agency Madras Global
The acquisition is expected to enable Deloitte Digital to offer customers support in content production for campaigns, websites, mobile apps, social and other digital channels.
Tell us if you are planning to attend in-person events in 2022
Please answer this quick, 3-minute survey and tell us how you are feeling about attending conferences in the coming year
The OOH industry’s digital transformation encourages marketers to test and learn
At the DPAA Summit in New York, it’s clear that pipes are getting connected, loops closed.
Good morning: There’s plenty to be thankful for
Good morning, Marketers, and there’s plenty to be thankful for in the marketing technology space. Because of the challenges we’ve all experienced over the last year and a half, it’s been all hands on deck to save customers, improve experience and make remote workflow effective. The upside is the tremendous amount of talent working together […]
Adobe and MLB announce expanded partnership
The initiatives include improving the fan experience as well as providing better digital workflows for clubs, players and vendors.
How marketers can keep customers engaged using data
Successful customer engagement depends on good data.
Concentrix to acquire CX design business PK
The global CX solutions provider agrees to pay $1.6 billion for PK, formerly Connective.
Good morning: We’re nearly there
Plus, it looks like those leaked Facebook documents are going to be released in bulk.
Creating value when content and experience are data-driven
GeekHive’s Gene De Libero connects the dots between CX, consumable content and data that links it together.
How live clienteling is helping Lucchese sell more cowboy boots
Two-way video guided in-store customer engagement is the next best thing to the smell of fresh-cut boot leather.
10 reasons why email is more important than ever
Discover how your brand can use email signatures to increase brand awareness, drive traffic and generate leads.
Marketers gain access to NBC Universal’s Peacock CTV inventory via Yahoo DSP
The CTV ad landscape is transforming for AVOD.