Customer experience
MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Here’s why bloggers give up (and how you can stay on track)
Blogging is hard, but don't throw in the towel just yet! Contributor Timothy Carter discusses four reasons people quit blogging and how you can overcome them and stay the course.
Share Your Marketing Stack: Beachhead Marketing’s lean and clean stack
Featured marketing stack comes from Beachhead Marketing, a consulting firm that helps SaaS marketers grow with leaner martech stacks and clever growth hacks. One client added $12M in pipeline in just two weeks.
Google parent Alphabet’s Q3 beats expectations with $22.5 billion in revenue
Paid clicks were up 33 percent year over year, but cost per click was down 11 percent.
Study: 83 percent use smartphones in stores, Facebook the most widely used app
Euclid Analytics survey of 1,500 US adults reveals consumer wish list for in-store digital experiences.
Oracle gives marketers access to ID Graph’s device IDs in its Audience Builder
It’s the latest in a series of enhancements this year to its DMP.
Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO
Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images accessible across devices and optimizable for organic search.
Twitter will shut down its 6-second video service, Vine
Twitter's 6-second video service will close 'in the coming months,' according to a blog post published by Vine.
YouTube’s new End Screens designed to keep viewers tuned-in on mobile & desktop
With the launch of End Screens, YouTube says creators will no longer need to use Annotations to add clickable links within a video.
Want to speak at MarTech 2017? Here’s how
The call-for-speakers form is now open for our next U.S. MarTech Conference, happening May 9-11, 2017 in San Francisco.
MarTech Landscape: What are Progressive Web Apps?
According to a leading developer: They’re the “biggest thing to happen to the mobile web since the iPhone.”
Using PPC brand protection to decrease campaign costs by 51%
Columnist Lori Weiman makes the case for why it's worth seriously focusing on -- and defending -- your own branded terms in paid search.
8 best practices for contextual campaigns
How do you move beyond 'the right message to the right person at the right time?' Columnist Rebecca Lieb explains how to get off to a successful start with contextual marketing.
Don’t miss MarTech Europe next week. Hope to see you there!
I’m sure you’ve seen that MarTech Europe is next week, 1–2 November, in London. I wanted to reach out one last time to invite you to join us and remind you of the great things to look forward to at MarTech: Hear from the experts: Leading brands will share how they’ve integrated marketing technologies to […]
Facebook set to launch international ad campaign for Facebook Live
Company plans two-phase campaign in the US and UK starting this weekend.
WP Engine: Top WordPress plug-ins and themes generated more than a quarter of a billion dollars since 2010
The WordPress hosting service also shares the top dozen plug-ins on its platform.
3 popular CRO tactics (that can backfire terribly)
Ready to implement all those great conversion rate optimization (CRO) techniques you've learned? Not so fast! Columnist Khalid Saleh warns that if they're not done properly, your CRO efforts might run into trouble.
Top 10 video creators in September: UNILAD holds at No. 1 for 3 months in a row
Not much changed from August to September with UNILAD, The Lad Bible, Tasty and Viral Thread keeping the top four spots.
Which came first, the mobile app or the audience?
In the mobile app development world, the role of traditional advertising is murky. Columnist Rob Rasko explains how marketers and app developers can get on the same page.
Google shares data on how mobile is set to impact shopping this holiday
Mobile is influencing conversion rates both online and in-store. A look at shopping trends that will affect brands and retailers this season.
Digital demand and supply: The psychology of self-development for digital careers
Are your job skills keeping pace with today's rapidly evolving digital culture? Columnist Jim Yu discusses ways to get up to speed and boost your career in the digital world.
Facebook will help mobile apps aim push notifications based on people’s in-app actions
Facebook will help mobile app developers aim their push notifications based on the actions people take in their apps, like searching or viewing a product.
Will usability issues hinder Google Assistant, the star of Google’s new Pixel phone?
Voice-only search might hinder use of Google Assistant and split attention between it and the search bar -- which is now hidden behind a button.
With holiday 2016 approaching, retailers need a mobile wallet strategy ASAP
Shoe Carnival-SIM Partners case study shows how a mobile wallet can complement and even substitute for app downloads.
6 questions from elementary school are key to content creation success
Columnist Rachel Lindteigen explains how marketers can use the five Ws and one H of writing to create better content.
Twitter’s Periscope wants to air more TV-style broadcasts
Periscope Producer will let certain broadcasters air live streams produced with expensive equipment, multiple camera angles and fancy graphics.
After 4 months & 125M+ pages indexed, where are we with AMP?
Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé Nast and Vox Media share successes and challenges with Accelerated Mobile Pages (AMP).
Google acquires Famebit to give creators more branded content opportunities
With more than 25,000 videos created via its platform, Famebit bills itself as the leading self-service marketplace in the branded video space.
Is your content share-worthy? 4 questions to ask
Contributor Kerry Jones explains why raising eyebrows, sparking emotions and creating teachable moments are more important than counting backlinks.
Navigating the new waters of live content
As more social media platforms dive into live content, which channel should you focus on? Columnist Caitlin Jeansonne offers tips to help you develop a live-content strategy and decide which platform works best for your audience.
Twitter’s debate live stream viewership exceeds NFL audience — again
3.2 million people saw Sunday night's president debate broadcast on Twitter, compared to 3.1 million who streamed last week's Thursday Night Football game.
Top 10 YouTube ads in September: Apple ranks No. 1, Clash Royale wins 3 spots
With two ads in the top 5, Apple earns 20.6M views. Clash Royale generates more than 16M views.
Will the end of Samsung’s Galaxy Note boost sales of Google’s Pixel?
Samsung is facing billions in lost sales, as well as damage to its brand and reputation.
See the complete agenda for MarTech Europe
Technology-powered marketing, or “modern” marketing, is reshaping organizations’ processes, operations and managerial hierarchies and enabling us to reinvent the customer journey. Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s stunning is that when asked, most marketers believe they are only using two or three technologies. Helping […]
The mobile wallet could grow up to become a real marketing channel
Here are some of the hidden strengths of this keeper of coupons, credit cards and boarding passes.
Snapchat’s latest Stories tab redesign adds post-roll ads, playlists
If Snapchat's Stories are like TV, then its new Story Playlists are like a DVR.
The ins, outs and industry effects of Apple’s Limit Ad Tracking changes
Apple's most recent iOS update brought with it a stronger setting for preventing advertiser tracking. Columnist Craig Weinberg discusses the implications for marketers.
IAB’s first report on VR/AR surveys the terrain for marketers
The study is a first step toward the organization’s development of guidelines for ads.
Report: on average day, nearly 40 percent of searchers use only smartphones
Google research also makes the case for cross device retargeting.
Why 2016 is NOT the year of conversion optimization
Columnist Brian Massey says it's not yet time to declare this the year of conversion optimization, but with the bevy of tools and resources at our disposal, the industry is inching ever closer to it.
How to see all the Facebook Live video that’s happening around the world
From political stump speeches to local TV news to piracy to porn, there’s a lot of programming being broadcast through Facebook Live.