Customer experience
MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Selecting the right digital platform for a virtual event
The decision-making process behind madconNYC.
Why SEOs should care about brand
Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company.
Tips on building your virtual event
Platform, performance and testing are vital in the virtual world.
Feedback optimization: A user-first approach to SEO
Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance while creating better search results for your audience.
Search competition: Who are you really competing with?
Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search rankings.
Release Notes: Braze boosts orchestration and personalization
Braze seeks to boost empathetic engagement through increased personalization.
Release Notes: Button’s Reach offers deep linking and app-tracking for affiliate channels
Early adopter has already experienced 50% increase in revenue-per-click.
Upleveling your digital asset management strategy for the modern workforce
The visual elements created and utilized across your organization deserve a DAM solution as innovative as you are.
How AI and video marketing can work together in the time of COVID
Selling luxury real estate remotely using AI and video.
Why audience context matters
Knowing what challenges your audiences face and utilizing effective emotional writing to strike a chord is key to developing campaigns that connect.
Content marketing in times of disruption
What brands need to consider to produce timely content and stay relevant during market upheavals.
Create TikTok ads that convert by embracing the platform’s storytelling style
In-feed ads are a great place to start with TikTok advertising but don’t just reuse ads from other platforms.
Facebook Ads boycott: What will be the measure of success?
Claiming the advertiser boycott as a success or failure likely won't be clear cut.
Usage of voice has plateaued — for now
Compared with past growth, 2020 survey data show flat-to-declining usage.
Soapbox: It’s clear the era of traditional mass messaging is over
We need to fundamentally rethink our strategies as we transition from mass messaging to targeted storytelling.
Clean and fast content unleashes marketing’s potential
Stepping up to the challenge of delivering ever-changing content across multiple channels
4 elements every content medium needs to have
Your topic should be something your users and followers want to learn about with a clear call to action and flexible messaging to recreate the topic on multiple platforms.
CPG giant Unilever announces no more Facebook, Twitter ads through 2020
We have entered an entirely new and higher stakes era of digital activism.
Taboola amplifies Bombas 2020 Pride Collection
Taboola Feed drives content to premium publishers.
The need for (mobile) speed: Small improvements have a big conversion impact
A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study finds.
Why an agile approach to digital experience is a must
Waterfall is dead. Experts say nimble approach to creating web, content experience is the only way.
Actionable ways to drive diversity, equity and inclusion in your marketing organization
How to stop paying lip service to diversity and create meaningful change in the marketing and advertising industry.
Black Lives Matter content: Latest in unintended brand safety consequences
Advertisers are reportedly blocking ads from appearing on Black Lives Matter-related content.
Text messaging is the most effective marketing channel most retail brands aren’t using
More than 50% of consumers said they want to text with their favorite brands.
When silence is not an option: Brands dive in with protest support
74% of consumers agree with the protests, but there's divisiveness about how brands should respond to issues.
Your customers aren’t interested in your COVID messaging anymore, what now?
COVID burnout is real, but the pandemic is not over.
Has your opinion about attending conferences changed? Take our survey
We will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better equipped to make decisions
Online ad revenue was almost $125 billion in 2019 but growth is slowing
About 70% of ads appeared on mobile devices and 82% were programmatic.
Breaking down the push and pull of expansion, consolidation across the martech app ecosystem
As the martech industry continues to grow exponentially, two paradoxical truths remain constant: Massive consolidation in platforms and massive expansion in apps.
Brands need to add new chapters to their crisis marketing playbook
Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a post-COVID-19 world.
How Yamaha changed its tune with its digital transformation strategy
The brand's martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional level.
YouTube Select: YouTube’s new premium advertising program adds connected TV targeting
Brand advertisers will be able to target TV screen viewing for the first time.
Marketing’s new challenge: Moving to the next normal
You must find ways to tailor each channel's messaging that’s appropriate for your company, your market and your customers as your operations begin to reopen.
Pro Tip: How brands can enter TikTok with a viral challenge
Hashtag challenges on the platform are generally top of funnel campaigns designed to create buzz, awareness and affinity.
Google’s new Podcasts Manager tool offers deeper data on listener behavior
It’s one step closer to the podcast analytics advertisers have been waiting for.
Help us chart how marketers are feeling about in-person conferences and trade shows
We want to know your thoughts on attending live person events through the end of this year.
Pro Tip: How brands can enter TikTok with brand channels
A successful path for brands means they must keep the platform’s content standards top of mind as well as make regular posts and participate in what's trending.
3 ways digital marketing agencies will change due to COVID-19
As we progress, it is important to adapt your strategy, organization and communication.
How to counteract dips in productivity as workflow disruptions become the new norm
Sixty-two percent of companies have seen decreases in productivity since enforcing work from home policies.
People choosing trusted brands, but marketers are pulling brand campaigns
Marketers seem to be favoring performance marketing even as brand may be gaining in consumer importance.