Why audience context matters
Knowing what challenges your audiences face and utilizing effective emotional writing to strike a chord is key to developing campaigns that connect.
Ryan Brock is the founder and CEO of Metonymy Media, an agency of creative writers dedicated to helping businesses and organizations communicate effectively for growth and success. A full-time writer, editor, and entrepreneur for nine years, Brock’s professional focus is on creating fulfilling career opportunities for creative writers while empowering genuine brands to tell powerful stories that connect with audiences on every level to create powerful customer experiences. Brock has edited a number of books and publications, and is also the co-author of Nothing New: An Irreverent History of Storytelling and Social Media.
Pro Tip: How to develop a content calendar that’s relevant with creative leeway
Using this three-step process to identify your audience and topics, you can quickly and effectively publish content that is relevant to each target audience.
Pro Tip: Manage writers the way they want to be managed – with structure
Be clear with writers fueling your content marketing strategy about each step of your content development, review and approval process.