Customer experience
MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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CDPs “very important” for getting value out of customer data, say 58% of marketers surveyed
A recent study fielded by Advertiser Perceptions for Treasure Data provides myriad insights on how marketers are using Customer Data Platforms.
New GPT-3 solutions can help speed up PPC ad and landing page copy creation
AI-generated copy isn't perfect, but these tools can churn out ideas and inspiration in a matter of seconds.
How CarParts.com leverages CDP tech to create customer-centric experiences
Adopting a CDP from Blueshift enabled the company to craft one-to-one messaging that speaks to the customer's needs and characteristics.
Microsoft Clarity, the company’s tool for visualizing user experience, is out of beta
The tool provides site owners with visual heatmaps, session playbacks, filters and metrics to help them improve their user experience.
How Bacardi served up a new digital experience for consumers
Bacardi refreshes its digital experience for a shop-at-home, drink-at-home world.
4 ways to make your ecommerce experience engaging and bright
The stakes for retailers are higher than ever this holiday season. Get ahead of competitors by offering a rich visual experience.
How changes in logistics and the supply chain will impact customer experience
Global upheavals in the supply chain have implications for brands and marketers.
Acquia integrates the AgilOne CDP across its suite, announces other updates
The latest initiatives on Acquia's Drupal and Marketing Clouds, announced at Acquia Engage.
7 marketing trends for 2021
For example, successful marketers will be those who invest in agile marketing strategies, Deloitte Insights says.
Must-know tips for boosting your video strategy
Focus on CTV and pre-roll advertising while implementing multiple methods of measurement.
How to approach video strategy like a marketing technologist
Focus on CTV and pre-roll advertising while implementing multiple methods of measurement.
How marketers can get the highest ROI out of podcasts
Planning, content and guest selection are at the foundation of a successful podcast strategy.
Content marketing platform NewsCred rebrands as Welcome
Launches new marketing management solution.
Yelp introduces new ‘business accused of racist behavior’ consumer alert
Well-intentioned initiative might be problematic in some cases.
Stackie winners get creative, highlight how martech maps with customer journeys, more
But all of this year’s entries show just how connected a company’s martech stack is to its values, operations and customer success.
CX maturity can lead to business success
CX maturity can be measured, and aligns with success, says new report.
Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta
The new products and features are further indication of Google's machine learning goals.
The growing importance of content analytics
Analysis and measurement is foundational for content efficiency.
Marketers hopeful for late 2021 in-person conferences
But as virtual events take root in the community, attendees have clear opinions on cost and format, according to our latest Events Participation Index.
Making the most of small-screen content for big engagement impact
They say, “it’s the little things in life.” In the context of content, little things like microbrowser optimization pay off in huge ways.
Amperity’s new generation CDP targets enterprise B2C
Amperity CDP targets the retail industry.
8 major Google ranking factors — SEO guide
Of over two hundred Google ranking factors that we know about, which ones are the most important? Here is the definitive list.
Martech responds to the pandemic
MarTech Live and guest Anita Brearton discuss the role of marketing operations during the COVID pandemic.
Apple IDFA consent: Roughly 60% of consumers open to persuasion to allow tracking
With the right incentives, iOS users might be willing to share data.
The driving force behind the new Porsche digital brand experience
Building a digital experience for the 21st Century.
5 tips for adding connected TV to your holiday ad strategy
With streaming TV time at record levels, you can’t afford to leave Connected TV ads out of your holiday game plan.
Next on MarTech Live: A look at Agile Marketing
A look at agile marketing from the ground up, including tips on adopting an agile strategy.
Report: Insights-led engagement for the mobile-first consumer
Brands are adopting tools that offer richer consumer behavior insights and engage them with personalized messages across mobile, email and the web.
Foursquare becomes first company to receive MRC location-data accreditation
New certification will soon become a must-have third party approval.
What we think we’ve learned about networking for virtual events
Most producers are frustrated by the level of engagement, but matching in-person events exposes the limitations of these virtual experiences.
How the Washington Post’s digital platform has evolved into a DX machine
What started as a home grown publishing platform has become an impressive piece of martech with content, experience and commerce all built in.
Perfect Sense rebrands as Brightspot
After 12 years, the company adopts the name of its platform.
Facebook launches free ‘paid online events’ for SMBs and others
The new all-in-one tool will be free for at least a year, the company says.
Genius not looking so smart after Google escapes liability for ‘misappropriating’ lyrics
To many this was another example of Google abusing its power. Except it wasn't, court finds.
15 seconds of engagement as a simple content metric
inPowered is helping brands target engaged visitors.
How visual commerce is transforming the customer experience
What is visual commerce and how does it prove ROVI?
Google extends lead forms to YouTube, Discovery campaigns
There are more contact fields, questions by vertical and new ways to automate customer data imports into Google Ads.
Back to school with Adobe
Adobe is putting its digital muscle behind distance learning for teachers and students.
Release Notes: Sitecore updates Experience Platform and Experience Commerce
Sitecore responds to the increased importance of digital marketing.