Customer experience
MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Distributed publishers face the third-party measurement question
Facebook and Snapchat offer publishers more eyeballs, but will publishers need ComScore and Nielsen to audit those audiences for advertisers?
Startup Pyze launches free business intelligence and personalization platform for mobile apps
New service employs machine learning to automatically segment users and determine the best time to send notifications.
Periscope hits 200 million live video broadcasts on its one-year anniversary
Since Periscope's launch last March, more than 110 years of live video is watched daily via Twitter's live streaming video app.
The death of the home page has been greatly exaggerated
Personalization provider Cxense says its data shows that home page visitors may be fewer than social- or search-driven ones, but they’re more valuable.
London buses test out the first consumer experience of the Physical Web
The MyStop project transmits a URL to all nearby bus passengers with a supporting browser, leading to a browser-based web app containing the latest bus route info.
Report: Google working on its own version of Amazon Echo
If the device is released, one question is how it would handle search results and whether it would include ads.
German mobile marketer Glispa announces purchase and launch of Ampiri ad mediation platform
Berlin-based global firm now offers ads from other networks to its clients, with targeted segmentation available through its Audience Platform.
Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)
In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman shares her tips on how to deal with competitors who are bidding on your brand name.
Facebook video metrics add richer day-by-day data
Facebook's video metrics have been enhanced to give marketers insights into viewer performance, broken down by day.
Report: Apple Pay moving to the mobile web, could give big boost to m-commerce
Retailers should be doing everything they can to increase mobile transactions.
MarTech Conference: Vendor roundtable on the future of martech
MarTech Conference chair Scott Brinker sits down with industry visionaries to discuss the future of marketing technology, and columnist Derek Edmond recaps the highlights.
MarTech Conference: 10 myths martech vendors tell
The Real Story Group's Theresa Regli reveals the top martech myths and what the reality is. Columnist Derek Edmond recaps her presentation at the MarTech Conference.
YouTube: 2016 presidential election-related video watch time up 485% since last April
YouTube's latest trends report tracks watch time for election-related videos as well as which campaign issues are getting the most attention.
7 ways your video content is missing the mark
Are you neglecting mobile optimization or social sharing on your videos? Columnist Erika Trautman discusses common mistakes marketers make when developing their video content and how you can avoid them.
Snapchat Discover’s caption button makes videos audio-agnostic
Snapchat has added a closed-captioning button to its Discover section so that publishers can make their videos audio-optional.
5 major changes that could revolutionize social media this year
How will social media evolve in 2016? Contributor Timothy Carter discusses how several big tech trends might impact the social media space in the near future.
6 signs marketing is in a mobile engagement crisis
Columnist Josh Todd says the "good enough" approach to mobile is no longer an option. Marketers need to innovate and provide mobile audiences with a personalized, relevant experience.
MarTech Conference: Marketers are going Agile to keep up with customers
Agile Marketing emerged in several panels and presentations at the MarTech conference as an increasingly popular work process for a fast-changing environment.
MarTech Conference: Ultimate guide to building a martech stack
Contributor Nancy White recaps a lively presentation by marketing technologist Travis Wright, who lays out the tools you'll need to build a successful martech stack.
MarTech Conference: Google dominates the marketing stacks of 150 “unicorn” startups
Google Analytics and other Google products are the most popular choices among about 150 "unicorn" startups, according to data presented Monday at the MarTech Conference.
MarTech Conference: Here are this year’s Stackie Award winners
Five companies were selected for how they visually presented their marketing stack of technology tools.
MarTech Conference: Scott Brinker shares his thinking behind this year’s huge MarTech Landscape
Such as: companies with “blue” in their name, the “third dimension” in digital marketing, and the possible peaking of new martech firms.
Google Now allows content blocking from publishers and sources you don’t like
For some time, Google has allowed users to customize various aspects of Google Now. But that didn’t extend to the publishers and content sources Google was showing (Google Now stories) based on users’ search histories and other social data. Google News has long allowed customization. Now, Google is going to let people block news and […]
Survey: More than half of customers will defect unless their feedback is recognized
Companies tend to think of their apps as marketing or ecommerce channels. Apps can also be the source of valuable customer feedback; however, most companies are failing to utilize them for customer insights. Those companies that do seek user feedback through smartphones typically don’t implement or respond to the feedback they receive. These findings come […]
A CMO’s View: How IDG rebranded 100+ media properties
As IDG's first CMO, Josh London led the rebranding efforts for the company's multiple websites, annual events and publications.
App install spend up 150 percent, yet costs down, push-enabled users 2X more engaged [reports]
Three-fourths of app users will be gone by the third month, says data from Localytics.
FTC continues its influencer marketing crackdown with Machinima order
Second release in less than a week indicates the agency wants to keep up the pressure on marketers to play by disclosure rules.
How to build an in-house marketing team for conversion optimization
Do you have a team dedicated to conversion optimization? Columnist Jeremy Smith tells you how to assemble a team of pros and the kinds of people you should tap.
Top 10 video creators in February: BuzzFeed Tasty down 1B views but still ranks No. 1
Video analytics firm Tubular Labs says the top 100 video creators saw a 10% drop in views last month.
Google to boost the mobile-friendly ranking factor in May 2016
Google will be increasing the mobile friendly ranking factor in the upcoming months but stresses that high quality content can and will rank even when it is not mobile friendly.
Apple News quietly opens up to smaller content publishers
In a bid to compete with Google's AMP and Facebook's Instant Articles, Apple News expands access.
App data firm App Annie adds advertising analytics with AppScotch acquisition
The San Francisco-based provider's third acquisition in two years will help boost the capabilities of its upcoming Intelligence product.
Content marketing and personal branding go hand-in-hand
How do you successfully build your personal brand? Columnist Rebecca Lieb says it all comes down to content marketing and ensuring that the content that represents you adds value.
Handling negative reviews: an interview with Jay Baer
Columnist Brian Patterson interviews New York Times and Amazon best selling author Jay Baer on how businesses and marketers can approach negative reviews.
Google fails in bid to overturn Russian “no default Android apps” ruling
The Moscow Arbitration Court upheld the competition regulator's decision, but Google can appeal.
Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)
In this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid search performance.
Top 10 YouTube ads in February: Super Bowl brands dominate & Hyundai leads the pack
YouTube's February leaderboard was comprised entirely of Super Bowl ads, with Hyundai's three spots earning a total 52 million views.
What it takes to become a YouTube star: time
According to Grapevine’s survey of 1,861 YouTube creators, those with at least five years of experience average 42,000 subscribers, and only 2% notched more than 100,000.
Video adtech platform Unruly adds a new emotion-visualization dashboard
Called Pulse, it offers summaries of emotional responses to selected video ads -- but then what?
Startup Immersv launches VR ad-only platform that it says is the most complete
Built specifically for this format, the platform provides a new “staging scene” display format that the company hopes to make into an IAB standard.