Customer experience
MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Developers love Agile, but is it right for content marketing?
Some swear by the highly iterative process for creating marketing content. Others say it's not a fit.
The 30-60-90 day plan for ABM
Starting small, or being very specific in defining what you’re trying to do, can earn some early wins with your ABM program.
Making the leap from automatic….to intelligent marketing automation
Why AI is a ‘must-have’ for marketing campaign management
Report: 65 million US smart speaker owners, smart displays quickly gaining traction
Surveys suggest there's still considerable room for growth.
In-store apps are now rated like products, Forrester report finds
For retailers with large physical stores, mobile apps are becoming as necessary to good customer experience as helpful, human store assistants.
B2B marketers should quit treating millennials like previous generations
It's time to catch up with B2C players and speak their language.
U.S. podcast audiences keep growing, 62 million listening weekly
Half of the U.S. has now listened to a podcast, according to Edison Research.
Twitter’s new tool gives video creators insights to boost engagement
The "Everything is Timing" tool gives an aggregate view of when people on Twitter are watching video.
Meet Unbounce’s drag-and-drop builder for AMP landing pages
The new feature is included in Unbounce's Premium and Enterprise plans.
Why we updated MarTech Today’s newsletter (and why we think you’ll love it)
We've got one main goal: Deliver a great piece of content that helps you become better marketers.
Video on demand’s future requires an ad model built around the experience
In a crowded marketplace, the best VOD ad experience is the one that makes the most impact with the least intrusion.
Facebook Showcase offers upfront ad buys against premium video content
Facebook has bundled three existing ad products, positioning the program as a solution for advertisers targeting younger audiences.
Verizon Media replaces Flurry Ads with new Verizon Ads SDK
The new app monetization platform for publishers integrates IAB Tech Lab's Open Measurement SDK.
Youtube and youth advertising: Oversight and transparency for our newest babysitter
Content transparency and user feedback can be helpful tactics to address youth advertising issues on YouTube. But increased oversight is also needed.
WordPress 5.1 released with Site Health feature, developer tools, more
The release focuses on making the popular blogging platform faster and more secure with new tools for site administrators and developers.
How AR is whetting restaurant patrons’ appetites
Startup Kabaq has developed a highly realistic method for presenting food that looks good enough to eat.
The technical SEO hierarchy of needs
Use the hierarchy of your site's technical SEO needs to understand its technical growth and actualization—and what to do next to improve it.
Google revamps Test My Site mobile site speed tool
See how your site stacks up against competitors, get recommendations for improvement.
Inside look: Third Door Media’s marketing technology stack
Since the first Stackie competition at the 2016 MarTech® Conference, we (the martech community) have been treated to more than 150 incredible marketing stacks submitted by companies as far ranging as Airstream, Microsoft, Cisco, Black Rock, and so many more. The stacks have served as incredible educational tools, providing insight into how these organizations are […]
Think like a search marketer to drive growth with YouTube
Custom intent audiences help reach people who have recently searched for your keywords. Contributor and Googler Matt Lawson runs through how you can use your search skills to make the most on YouTube.
Verizon Media adds 2 native mobile ad features aimed at ecommerce and gaming advertisers
Advertisers running Moments campaigns will now have access to Touchpoint ads, a shoppable ad unit, and Playable ads for games.
Addressable TV gets a boost as Nielsen buys Sorensen Media
The TV analytics company also unveiled plans to form a group to work towards expansion and innovation of the targeting technology.
What marketers should know about Hulu’s new ‘pause’ ads
The media platform is currently testing the static ad units with Coca-Cola and Charmin.
83% of consumers now aware of marketers tracking their locations — study
The Blis report also found that a majority of consumers would charge a marketer at least $10 to access their personal data.
YouTube updates ‘strikes system’ to warn creators first when their content breaks the rules
The updated penalty system will launch on February 25, and include more transparency around policy violations.
What the big mobile app players will be doing (more of) in 2019
As mobile apps grow, attribution models will focus on high-quality users, the next generation of creative ad units and more experimentation.
Kochava launches deterministic attribution for mobile web
The attribution firm is now matching its mobile web cookies to its mobile device IDs, to definitively track the impact of mobile web ads on app installs.
Google rolls out ‘interpreter mode’ for Home and smart displays
Users invoke the feature in one of several ways and it keeps going until you verbally turn it off.
Brightcove to buy Ooyala’s online video platform for $15 million
Brightcove CEO says the deal will immediately grow the company's global workforce and accelerate its ability to deliver deeper support for customers.
5 hurdles RCS messaging has to overcome for universal adoption
What's the hold up with using RCS to send rich media messages and host group chats across all mobile devices and networks right out of the box? Well, a lot actually.
ZypMedia teams with Telaria to bring OTT inventory to local advertisers
The company expects the move to stimulate local demand.
Adjust unveils a new standard to combat fraudulent ad clicks
Called Click Validation Through Proof of Impression, it ties an ID in the ad impression to an ID in the ad click, and it is being adopted by a range of ad tech firms.
Adobe Experience Manager adds features to help marketers manage assets, optimize video
The company also released new tools designed for IT and developers managing app development.
New-school paid social creative needs old-school teamwork to succeed
Agencies that get creative are going to continue to inch ahead of those that do not. Here's how you can adjust your video strategy on social.
LiveRamp gives advertisers a way to target users across all of their CTV interactions
The platform has extended its identity resolution capabilities to include OTT and digital TV users.
Verizon Media survey on 5G: Consumers expect better AR and video
Advertisers are anticipating new creative formats, better location-based targeting and better access to quality data.
New survey: Consumers are texting to businesses that aren’t set up to respond
The report, by texting solution provider Zipwhip, surveyed consumers and businesses about their attitudes toward this 25-year-old, omnipresent cell phone tech.
Spotify solidifies foothold in podcasting with acquisitions of Gimlet, Anchor
The company shared the news with its Q4 2018 earnings, which showed a profit for the first time despite disappointing revenue per user.
What impact will 5G have on marketing and advertising?
Carriers and device makers are rolling out the super-fast wireless service this year, so we asked experts about the potential for marketing and advertising.
Google: Still ‘early days’ for performance advertising on YouTube
On its fourth-quarter 2018 earnings call, the company noted YouTube's contributions to revenue growth and cited performance formats and YouTube TV initiatives as areas of future growth.