Customer experience
MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Build more emotionally engaging experiences with a personalized data strategy
Here are three audience management strategies marketers can use to supply new and captivating content.
Publishers using real-time data can help their bottom line, here’s how
It's time publishers caught up to marketers on the personalization front. These three strategies can help.
Social media 2018 put the spotlight on data, video, Stories
A wrap up of this year's social media advertising highlights.
How martech vendors jockeyed for position in 2018
From responding to regulation to paving the way for new partnerships and technological possibilities, here's a look at the big moves marketing technology vendors made this year.
3 inspiring campaigns that remind brands to be human during the holidays
Campaigns from Europe should inspire marketers everywhere to tell more empathetic stories during this season and in seasons to come.
In-app advertising has come a long way: Here’s why you should use it
New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile.
Back to Basics: Maximize your YouTube advertising
YouTube is a 'reference engine' and advertisers can leverage it to define their target audience. But like other social media platforms, brand suitability must be considered.
Two years on, mixed reports on AMP adoption
The open source project that enables Web pages and ads to load nearly instantly is being adopted at a slower pace than advocates expected.
Successful marketing teams tackle this challenge
Successful marketing teams are diverse. They include storytellers, project managers, operations, and technologists. Getting them on the same page can be a challenge for even the most experienced manager. That’s why you should bring your entire team to MarTech®, April 3-5 in San Jose. Here’s what your team will get: Case studies. Leading brands including […]
Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams
Up to 80 percent of bidstream location data found to be either 'fraudulent or suspicious.'
Data ownership is shifting so enterprises are stepping up their tech game
Prepare for a significantly intensified focus on data quality, governance, analysis and risk management in 2019.
IAB Tech Lab rolls out podcast measurement compliance certification program
NPR, Rawvoice/Blubrry are the first to gain certification.
YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.
For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be reported via the API as well.
Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates
Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role.
How marketing and sales alignment can better drive the buyer journey
Move beyond a siloed approach to marketing to improve the return on investment while evolving your organization.
YouTube crowns Amazon with top ad, OMD as top media agency of 2018
YouTube ranked its top ads for the year based on organic and paid views, watch time and audience retention.
All the ABM metrics to measure for your quarterly reporting
You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to distill three months’ worth of marketing into one quarterly report. But this time, something is different. You’ve been working with your sales team on a list of target accounts, and […]
Want to understand your marketing stack better? Enter the 2019 Stackie Awards
Entry is free and open through March 15, 2019.
Agenda alert: Adobe is keynoting at MarTech!
We’re excited to announce a newly-confirmed keynote speaker! Join us for a candid keynote conversation to learn first-hand insights about how Adobe leverages marketing technology to accomplish their business goals. The complete agenda will be posted soon – stay tuned! Connect with Ann and your martech tribe April 3-5, 2019 in San Jose. Get all […]
Official AMP plugin for WordPress released
After more than three years of development and testing, the AMP Project has made the version 1.0 stable plugin freely available to WordPress users.
Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop
Says more than 75 million daily Watch visitors spend, on average, more than 20 minutes on the video platform.
YouTube sunsetting call-to-action overlays in favor of new ad extension
The call-to-action ad extension will be available for TrueView in-stream ads to start.
Groupon voted top YouTube 6-second bumper ad of the year
The ad featuring actress Tiffany Haddish shows how brands can hook viewers in just six seconds.
Why content marketers don’t want instant gratification
When marketers set realistic expectations, they’re in a better spot to succeed long term.
Using intent data for B2B pipeline acceleration
Here are 5 ways to turn ABM into a 'cosmic slingshot' for sales.
What email marketers should know about Alexa’s latest feature
If millions of people start listening to Alexa read their email, email marketers will have to adapt to avoid deletion.
Hulu launches new private marketplace for its OTT ad inventory
The new programmatic marketplace will launch at the start of the new year.
Marketers say Time Well Spent movement isn’t influencing social media plans
Marketing Land polled marketers about whether or not the Time Well Spent movement plays into their social media plans. Here's what we learned.
Human vs machine intelligence: how to win when ‘duplicate’ content is unique
Sometimes humans and machines disagree about what content is duplicate content. Here's why--and how to beat the system when it happens.
AI in action
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered […]
Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel
Announcements this week by Adelphic and MobPro highlight new forms of retargeting, attribution, real-world based audience targeting and multi-channel coordinated campaigns.
Grammarly tops YouTube’s TrueView for Action 2018 leaderboard
The ranking algorithm factored total reach, clicks and engagement for the direct response ads.
Get your sneak peek at the MarTech agenda
Senior-level marketers at the intersection of marketing, technology, and management are coming to MarTech® April 3-5, 2019, in San Jose for proven strategies from real-world experts. Here’s a sneak peek: Tracks and topics that matter The grand vision of martech guides the creation of our agenda, with speakers and sessions like… “NextGen Marketing: How Artificial […]
Facebook missteps highlight what happens when you can’t trust platform metrics
Marketers weigh-in on the dilemma of trusting Facebook's video ad metrics and offer alternatives for measuring video campaign results.
The new best practices for digital brand storytelling
People have been telling stories for thousands of years, and the elements of what makes a good story have changed precious little in that time. Through the stories we tell, we not only entertain and connect with others, but we also convey information about our own beliefs, tastes and aspirations. Brands use stories in the […]
WordPress to release 5.0, with its Gutenberg editor, this week
But many website owners and managers are not thrilled with this release coming so soon, especially with the holidays now in full swing.
YouTube drops paywall from some Originals, explores advertising
The details are still in the works, but some programs will become ad-supported.
Chevron storytelling uses purposeful immersive experiences to engage stakeholders
While a brand like Chevron may not seem an obvious choice for immersive experiences, they found success using AR and VR to explain key Chevron narratives.
YouTube launches Stories feature for creators with 10K subscribers
First launched by Snapchat, the popular content format has been adopted by Instagram, Facebook and now YouTube.
5 predictions for B2B marketing in 2019
Connected data will be king and ABM will take over as a core platform but the tired old persona-based advertising will die in the coming year.