The growth opportunity DTC brands shouldn’t neglect
Direct to consumer brands should focus their open web spend on formats and strategies that work within the mid-funnel, which means emphasizing content.
Casey Wuestefeld is Vice President of Campaign Operations at Nativo, a native advertising platform.
Measuring return on content: It’s simpler (and more important) than you think
Here are some steps you can take to avoid the consequences of neglecting attribution in the mid-funnel.
Native isn’t display. Stop treating it like it is.
Contributor Casey Wuestefeld reminds programmatic native advertisers that context is key to realizing this format's potential.
Publishers need a new definition of UX: From ‘user experience’ to ‘user expectation’
If advertisers want to combat ad blocking, they need to start thinking of user expectation as the new UX and considering how that translates to native formats, believes contributor Casey Wuestefeld.
3 ways for marketers to get more from their content
Publishers want exclusivity, and advertisers want amplification, so what's the solution? Contributor Casey Wuestefeld discusses how publishers and advertisers can work together to help branded content reach its full potential.