Learn how to discipline your story to serve your digital transformation
Here are the steps to define, create and protect your story so that it measures up to the same quality as the products and services you sell.
Jason Ocker is the Executive Director of Creative Strategy at Maark, an independent digital agency in Boston, and co-host of the marketing podcast Agency on Record. He’s an award-winning author of multiple books and has been featured in a range of media including CNN, The Atlantic, The Guardian, The New York Times, and TIME.
Here’s why a disciplined story is so vital to digital transformation success
Content is what makes a digital transformation run, so telling a story across all channels that is clear and consistent is more important than ever.