Taking your digital advertising in-house? Start with the right people and tech
Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented – then you can start the tech debate about "buy vs. build."
Ryan is a results-oriented marketing leader specializing in activating successful go-to-market and growth strategies. As the VP of Marketing at Nanigans, Ryan is responsible for market positioning, demand generation, thought leadership and integrated marketing worldwide. Before Nanigans, Ryan was on the founding team at Bridj, a pop-up mass transit network, where he oversaw all areas of marketing, including market expansion and optimization of both digital and on-the-ground growth strategies. Prior to Bridj, Ryan began his career as an attorney.
Are ad-supported tiers too much temptation for Netflix or Prime Video to resist?
With growing competition in video streaming services, Netflix could reverse their former “no ads ever” policies. Let's look at the pressure points.