Customer experience
MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Measuring return on content: It’s simpler (and more important) than you think
Here are some steps you can take to avoid the consequences of neglecting attribution in the mid-funnel.
Redefine your marketing’s capabilities. Learn the new, new rules of marketing, only at MarTech
“The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function.” – F. Scott Fitzgerald Successful marketers routinely hold two opposing ideas in mind at the same time… and function spectacularly. Exhibit A may very well be the new, […]
Cheetah Mobile and another Chinese firm accused of mobile ad download fraud
A Q1 report from AppsFlyer said that mobile ad fraud is costing brands $700-$800 million globally on a quarterly basis.
From Black Friday to Cyber Monday, consumers spend more than $4 billion on mobile
More retail traffic came from mobile devices than the desktop and some are reporting that mobile sales beat the PC as well.
EU consumer groups accuse Google of violating GDPR with location history
The groups argue Google doesn't sufficiently disclose how location data is being used and has not obtained consumer consent.
Using data responsibly doesn’t have to weaken marketing strategies
In today’s diverse marketplace, businesses need data solutions that empower them to anticipate and respond to many circumstances and challenges.
YouTube has started testing ‘ad pods’: 2 skippable ads delivered back-to-back
The ad pods are launching on desktop this year, with a later roll-out to mobile and TV screens.
Nearly 170 million will shop ‘Cyber Week,’ most online traffic will be mobile
Millennials are more likely to buy on mobile devices than other generations.
Walmart launches interactive ‘Toy Lab’ to engage kids, showcase toys this holiday
The effort lets kids explore 20 different popular toys, and then generate a video highlight reel with a custom URL to send to their gift-giver.
Are you a member of the MarTech community? Check out the Manifesto and find out
“Martech” isn’t just shorthand for “marketing technology.” It’s a community of forward-thinkers working at the intersection of marketing, technology, and management. Possibilities fire their imagination. Silos disappear. Agility increases. And customer satisfaction soars. Last year, we wrote the Martech Manifesto as a rallying cry for this community: Senior-level marketers who are passionate about exploring the […]
Expedia-owned vacation sites HomeAway, VRBO now provide unified virtual tours
Using spherical photos from any supported source, the sites convert them to a single file format and user interface.
Analyst: Amazon Echo owns 75 percent of global smart speaker market
Google had beaten Amazon in device shipments in the previous two quarters.
Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series
The ads -- a static image and a video trailer -- display inside VR environments, the first commercial use for a capability Oath announced last summer.
IAB: Digital ad revenues could exceed $100 billion for first time in 2018
Growth continues, driven by mobile. Social and video see double-digit, if flattening, growth.
Planning for 2019: Can’t-fail ingredients for tastier ABM
Before adopting any solution for ABM, the data should be easy to understand, implement and highly actionable.
How long will the brand safety conversation continue?
Every brand will have a nuanced definition of a safe online environment and that's where the complexity of this topic lies.
5 SEO trends that will matter most in 2019
To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each. This year, Google’s shaken the world with its mobile- and speed-related efforts. As a result, most of next year’s SEO efforts are expected in this […]
AR/VR agency Vertebrae launches web-based AR platform for online retailers
Called Axis, it enables online visitors to virtually “try on” hats and other accessories and interact with objects in 360-degree detail.
Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ads
On average, 62% of 2017 holiday ad budgets from the top ten retailers went to TV ads.
IAB Tech Lab releases final version of VAST 4.1 that incorporates ‘unprecedented’ level of feedback
Marketers can provide a single video ad type that will work with many kinds of players.
Breaking through with meaningful content marketing in the age of storytelling
A conversation on the state of story-driven content with analyst and author Brian Solis.
Stop monthly newsletters: Learn how to make the most of your email list
Nurture your email subscribers with a sequencing strategy, taking care to identify where customers are on the buyer's journey, and providing great content.
National Cinemedia offers first in-theater AR game for a movie
Promoting characters from Disney’s upcoming ‘Ralph Breaks the Internet,’ the 30 second game is the latest in the cinema ad network’s embrace of pre-show AR.
Instagram now lets users add IGTV video ‘previews’ to Stories
The new feature is an effort to drive more traffic to IGTV videos.
Video advertising’s bright future and what you should be doing now
Addressable TV will soon be a vital part of any media plan, so dip your toe into the water now.
How to boost search rankings using only your internal linking strategy
Three examples of site architecture modifications that offer big SEO gains in digital marketing.
5 ways to make your holiday advertising campaigns more profitable
It's time to start thinking about a holiday advertising strategy to reach the right customer base.
Vimeo integrates with LinkedIn to enable video publishing to company pages
Vimeo announced on Monday end-to-end integration with LinkedIn via its 'Publish to Social' feature.
Kochava launches its Traffic Index to spotlight top 20 mobile ad networks
The attribution and analytics firm says it is trying to encourage transparency and accuracy for the advertising universe outside Google and Facebook.
How marketers can produce content that keeps up with the pace of personalization
An Adobe study found that more than half of marketers find it difficult to personalize content at scale. Here's how you can ease the burden.
SSP Smaato adds machine learning for directing inventory to DSPs
With this boost, the company says, its Automated Traffic Curation can better match in-app ad requests with the right Demand Side Platform.
Skyword merges with TrackMaven to create a content marketing platform with more insights
Now, the companies say, marketers can understand the competitive positioning of the content they’re issuing.
Is Facebook the only platform using 2FA for ad targeting?
After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here's what we learned.
100+ questions you must ask when developing a website
Building a website isn't solely about making it look pretty. Marketing comes first. To ensure you're on the right track, make sure you can answer these 100 questions.
Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud
CAAF is focused on performance ad fraud on mobile devices.
InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm
The purchase of Pinsight Media positions InMobi as the central player in Sprint’s ad future, and possibly in the ad future of T-Mobile and other telcos.
How will Google’s new Android app licensing rules in Europe impact Chrome and search?
The company is unlikely to see any loss of mobile search share as a result of complying with Europe's antitrust decision.
Facebook: Coming to a TV near you?
The company is rumored to be working on a device under the name Project Ripley to launch next spring.
Video Advertising Bureau: Brands should avoid influencer, UGC channels on YouTube
Trade group argues advertising against professionally produced content is the only way to avoid brand safety risks.
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
Google says the new attribution will better reflect the role of video in the customer journey.