Customer experience
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Study Shows 3X Brand Lifts With 5 Best Practices For Native Mobile Video Ads
Opera Mediaworks and comScore study points to value in creating or editing content specifically for mobile streams.
Brands Shifting From YouTube To Native Video On Twitter
Top 500 brands posted nearly as many videos natively as from YouTube in July. Engagement remains higher for native video.
US Court Ruling Doesn’t Mean End To Automatic Takedown Notices Over Copyright
Algorithms cited as "valid and good faith middle ground" for dealing with copyright infringement allegations while also considering fair use.
Planning For Next Summer’s Mobile Conferences: What’s Your Jam?
With a slew of summer conferences to choose from, columnist Craig Weinberg details some hot venues in the mobile space to help marketers plan for 2016.
Amazon Puts Out The Fire Phone
All companies make mistakes. Yet one of the biggest in the consumer devices arena is Amazon’s much-hyped but spectacularly unsuccessful Fire Phone. It now appears the company is discontinuing it. According to multiple reports, Amazon has Fire-d engineers (the puns are difficult to resist) and decided that it won’t be able to compete as a […]
Jet Tries Quirky Branding Effort That Turns Customers’ Shopping Carts Into Videos
The fledgling ecommerce site steps out with an attention-getting one-day real-time video-making effort, with the hope of intriguing customers and prospects with its humor and personality.
Standing On Shoulders Of Apple Pay, Google’s Android Pay Officially Launches
Google was first with Wallet. But it was blocked by frightened mobile carriers, and beyond that, it failed to capture the imagination of users. Apple’s later-arriving Apple Pay got the user experience right and helped educate the market, laying the groundwork for Google mobile payments take two: Android Pay works with all NFC-enabled Android devices […]
Why You Need To Make Video Part Of Your Marketing Automation Strategy
Video can offer marketers powerful insights about customers, says columnist Michael Litt, which is why integrating it into your marketing automation platform is critical.
Periscope Flips, Now Also Offers Landscape Video
Broadcasters now have the option to shoot horizontally on the Twitter-owned network.
Facebook Slightly Loosens Grip On Access To Its Live Streaming Video Feature
People with verified profiles now have access to the iOs Mentions app and Periscope-style live streaming, but brand and business Pages are still shut out.
Video Ad Report: Majority Of People Who Saw A Super Bowl Ad This Year Watched It Exclusively Online
Unruly survey shows 51% of people who viewed a Super Bowl XLIX ad only saw it online, with this year's ads winning a record 9M shares.
Consumers Can’t Tell The Difference Between Sponsored Content And Editorial
In a new study, consumers identified native advertisements as articles a large percentage of the time.
Content Blocking In iOS 9 Unlikely To Bring About Mobile “Admageddon”
There’s a great deal of hand-wringing over iOS 9 and the prospect of “content [ad] blocking” in mobile. Some ad-industry execs are concerned about a coming “Admageddon” of sorts, while some optimistically believe that ad blocking technology will actually motive ad-quality improvements. The truth probably lies somewhere in between. The first thing to understand is […]
Top 10 YouTube Video Ads In August: DC Shoes & ROC by Monster Debut At #1 & #2
Last month's top ten video ads generated a combined 73,190,366 views and accounted for more than 156 million minutes watched.
Apple Event: iPhone 6s, iPad Pro, Apple TV And Ad Blocking Expected Today
Later this morning (at 10 a.m. Pacific) in San Francisco, Apple is expected to introduce its widely anticipated interim-generation iPhone, the 6s, as well as a revamped Apple TV and a larger iPad. You’ll be able to watch a live-stream of the keynote here. The iPhone 6s will substantially resemble the bestselling iPhone 6 but […]
Facebook To Small Businesses: Use Pages As Your Primary Mobile Solution
Facebook today introduced several updates to Pages that make them more mobile-friendly and add a number of useful new features. The upgrades were characterized as the “biggest [Pages] update since 2012.” At a high level, they consist of the following changes: New, prominent call-to-action buttons. Improved layout and navigation for mobile devices. New customizable sections […]
YouTube Reportedly Prepping For Independent Viewability Measurement
A report by the Financial Times cites advertiser pressure for the move.
Snapchat Now Draws 4 Billion Video Views Daily
The social messaging and media app enters Facebook territory, doubling its video views in three months.
A Powerful New Tool In The Local Business Toolbox: Content Marketing Is Going Native
Today’s savvy local businesses are breaking into content marketing, but is it enough? Columnist Will Scott explains why pay-to-play native advertising is the up-and-coming way for local businesses to gain traction when it comes to custom content.
Comscore: Smartphone Penetration Above 77 Percent In US
The July smartphone numbers are out this afternoon from comScore. According to the measurement firm, smartphone penetration has reached 77 percent in the US market. While there are some modest shifts in share (i.e., Android slightly down) the relative positions of Apple, Google and Microsoft operating systems are mostly unchanged from last month. Below are […]
October’s The New December For Mobile Marketers
As more shoppers complete their holiday shopping by October, columnist Anthony Bursi says it's critical for mobile marketers to get their holiday strategy in place.
AOL Buys Mobile Marketer Millennial Media For Roughly $240 Million
This morning, AOL announced that it was buying mobile ad platform Millennial Media for roughly $240 million. A deal had been rumored for the past couple of months as Millennial has struggled as a public company. In addition to solving problems for Millennial, the deal gives the Verizon-owned AOL greater programmatic reach into mobile. More […]
6 Conversion Principles You Can Learn From The Mere-Exposure Effect
Columnist Jeremy Smith explains why increasing your exposure leads to familiarity, which results in a big improvement in conversion optimization.
Ranking All-Time iOS Apps: Facebook Most Downloaded, Pandora Top Grossing
App Annie released a report that presents the most downloaded iPhone and iPad apps and games “of all time.” The company also ranks the apps that have generated the most global revenue to date. These lists are based on App Annie proprietary data. I’m sure the lists are consistent with other similar data sources, through […]
Google Could See Big Lift In TrueView Adoption: Folds Video Ad Campaigns Into Main AdWords UI
In a major update, advertisers will be able to manage and report on their YouTube video ads alongside other AdWords campaign types.
Google Declares War On App Install Problem It Helped Create
Google will penalize sites that use big ads to convert mobile users to install apps. But the same users finding those ads annoying might have issues with Google's own pushing of apps in search.
Campus Chronicle: Cracking Content Marketing For Higher Education
Columnist Pratik Dholakiya explains how schools rely on content marketing to tell a story that matters -- to effectively market to students and win over new ones.
5 Content Trends To Watch
As content marketing continues to evolve, columnist Rebecca Lieb takes a look at key trends that every marketer should keep an eye on.
Wearables Game Changer: Android Wear Now Compatible With iPhone
Google just changed the rules for wearables. It has introduced Android Wear for iOS. The caveat is that right now it’s only available for one smartwatch, the LG Urbane. However, Google said, “All future Android Wear watches, including those from Huawei, Asus and Motorola, will also support iOS, so stay tuned for more.” The Apple […]
With New CEO Aboard, Lands’ End Seeks To Reinvent Itself With Fall Campaign
For its fall effort, the 50-year-old retailer unveils a two-pronged approach aimed at expanding its portfolio while holding onto loyalists.
Yahoo: The Decline Of The Mobile Browser Is A Threat To Search
Earlier this week Yahoo held its second Mobile Developer Conference in New York. This was the East Coast version of its inaugural developer conference held in San Francisco earlier this year. As part of that event, which I did not attend, Simon Khalaf, Yahoo’s SVP Publishing Products, took the stage to deliver a kind of […]
The Brand’s CMO, Its CFO And An Agency Shill Walk Into A Bar…
On this Friday, we'll listen in on a conversation that could occur while a couple of C-level execs, along with their agency rep, enjoy a few drinks at happy hour one evening.
Native Ads: Effective, But Are They Accepted By Consumers?
Marketers have enthusiastically embraced “native advertising,” and there’s an emerging body of evidence supporting the proposition that it’s more effective than traditional display. The latest addition to that corpus comes in the form of a report just published by the MMA. Yet all is not rainbows and sunshine in native advertising land. There’s competing data […]
Measuring Accessibility In The User Experience (UX) And The Searcher Experience
Accessibility in the user experience isn't just about humans — it's also about technology, says columnist Shari Thurow. She explains how she measures accessibility and offers some tips on developing an accessible website.
Facebook Signals That It Will Start Cracking Down On Video Piracy
Responding to criticism of rampant "freebooting," the social network says it's testing a new system to improve its video matching technology and create a stronger barrier against pirates.
Wistia Video Marketing Platform Launches Enterprise Plan For Large-Scale Businesses
Starting at $300 a month, the new plan offers video analytics, unlimited hosting and integration with HubSpot, Marketo and Pardot.
Google Debuts New In-App Interstitial Designs For App Install And Text Ads
The new designs are available on AdMob via AdWords and DoubleClick Ad Exchange.
IDC: Smartphone Growth Slows, Apple Watch Now #2 Wearable After Fitbit
China’s stock market crash has inserted fear and doubt into the global economy over the past week. A faltering Chinese market could also have a major impact on hardware device sales, especially smartphones. Independent of this immediate crisis, however, IDC has been predicting slowing China sales as the market becomes more mature. Below are the […]
Burger King’s Call For A One-Day Truce With McDonald’s Is Rebuffed
McDonald's is losing the social media burger war after declining Burger King's McWhopper olive branch.
BuzzFeed Strikes First Global Agency Deal With WPP’s GroupM
The non-exclusive partnership will give WPP agencies access to data, creative teams and preferential media pricing.