Customer experience
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Adverty launches ‘first programmatic platform’ for AR/VR in-app ads
The company is out with a SSP offering inventory for 2D AR/VR ads mapped inside a 3D environment.
Gartner offers first Magic Quadrant for Content Marketing tools
The category’s vendors report brisk growth rates, but the research firm warns that the category term is destined for oblivion.
Update these 3 organizational buzzwords to shift perceptions
Contributor Matt Umbro believes you can improve the way you think about and attack challenges by changing the way you talk about them.
What mobile marketers really need to know about deep linking
Contributor Shani Rosenfelder explains the benefits of deep linking and expresses surprise that the tactic is so infrequently used.
IAB Tech Lab releases IFA guidelines for OTT platforms to improve consumer experience
The organization says more Americans watch video content on OTT than on VOD or DVR, and the medium is skyrocketing.
Everything old is new again: How some traditional brands have used martech to support growth
The key to a successful transformation proves to be a focus on core values.
YouTube’s new TrueView for Reach option makes bumper assets skippable
With the latest TrueView offering, brand advertisers run their shorter video ad assets, including bumpers, as skippable units.
How to turn video into sales: SMX West recap
From the how and why to invest in creative to understanding targeting and creative capabilities across various platforms to drive performance.
IAS launches brand safe, fraud-free programmatic tech solution for in-app ads
The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space.
Apple iOS 11.3: Business Chat and privacy as a marketing tool
Amid a number of new features, these two could have the most impact.
Outbrain partners with Telaria to offer video ads
The content discovery platform said this is its first ongoing offering of outstream video ads.
LinkedIn is rolling out native video advertising & video for Company Pages
Video for Sponsored Content and Company Page video will be available to all business in the coming weeks.
Know the facts (and avoid the myths) of martech
Splashy vendor-sponsored events have their place — if superficial celebrity keynotes and product roadmap presentations from the CEO are your thing. But what you don’t get is unvarnished access to what really matters: the good, the bad and the ugly of procuring, implementing and operating marketing technology solutions. And that’s what you really want, right? […]
Delivering optimized media-rich content for mobile
We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of images in advertisements, and the sentiment rings just as true in today’s always-on digital age. […]
Oracle’s $9 billion Java lawsuit against Google back from the dead
Appeals court said that Google violated Oracle's copyrights.
Meet Suzy: the new crowd intelligence platform with the cute name
The technology platform gives marketers a way to crowdsource from a pool of more than a million respondents almost instantly.
Forecast: Digital advertising pulling away from TV on global basis
By 2020, digital advertising to command 44.6 percent of total ad revenue.
All About the GDPR
While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the pond as well. Briefly, virtually […]
Brands strive for authenticity as audiences turn a skeptical eye toward ads
Brands attempting to be "real" and "human" often make missteps that get them in trouble. Contributor Peter Minnium explains why this is important and how to get it right.
Marketers, here’s how to understand what’s really behind your mobile ad visits metric
Contributor Gladys Kong demystifies store visits metrics and the various ways they're compiled, so you know the important questions to ask your vendors.
Connatix launches Stories for Publishers to bring native Story units to mobile sites
Publishers can implement the format made popular by social networks on their own sites -- and control the ad revenue.
Report: Product discovery, not payments, the real m-commerce bottleneck
Product discovery and browsing cited by consumers as the main barriers to buying on smartphones.
YouTube updates gun content policies to ban videos promoting sale or manufacture of firearms, accessories
The new guidelines around gun-related content go into effect next month.
You can now send money via Google Assistant
You'll be able to say "Hey Google, send $100 to Sergei."
Google announces third-party measurement expansions with MRC, Nielsen, comScore
Executives discussed ways the company is addressing calls for greater measurement, verification and brand safety control, as well as GDPR.
YouTube creators no longer need extra streaming software to film live broadcasts from their desktop
Available on Chrome now, YouTube says its "Go Live" feature will be rolling out to more browsers soon.
AMP: Do or die? Session recap from SMX West
Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the detailed and contrasting perspectives the panelists, plus one Google engineer, have on using AMP.
Google expanding YouTube Director onsite video ad service to more than 170 cities
Originally offered in only six cities when it launched last year, YouTube's video ad creation service will now be available to many more businesses.
Google Play Instant lets app marketers offer game trials for free on Android devices
Google also redesigned its Google Play Games app and added an 'Arcade' tab with game-related video trailers, news and YouTube videos.
DatavizVR rebrands as 3Data, adds new features to its VR data visualization tool
The new platform provides a way to show stakeholders and C-level execs data in an immersive environment.
With game apps in mind, Google announces Universal App Campaign & AdMob monetization updates
Video ads in Google Play and more rewarded video ad formats for AdMob are among the updates.
Report: France suing Google, Apple over mobile developer contract terms
Seeking to curb 'abusive trade practices,' the country will seek heavy fines.
GroundTruth adds ‘pay per SKU’ model to its performance location products
Targeting CPG brands, it only asks them to pay for actual in-store sales.
Google offers 6 predefined, multistep ‘routines’ for the Google Assistant on Home
They include good morning, bedtime and commuting to or from work.
Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads
The new ad format features more a prominent call to action and can reach people based on recent search history with custom intent audiences.
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Report: Facebook owns the top mobile app in 10 out of 13 countries measured
Report from comScore examines key trends, shows mobile dominates user engagement but desktop still has greater reach in some markets.
Mastering nurturing in an always-on world
Contributor Sonjoy Ganguly explains how to win today’s B2B decision-maker by knowing exactly how to use one key strategy.
The MarTech Minute: Adobe introduces cloud search, former Facebook exec joins Pixability, lots of partnerships
The martech week in review: News and announcements in marketing technology this week that you might have missed
Creating the best lead-gen website, step by step
Before you jump into conversion rate optimization, contributor Allen Martinez says your website must reflect a deep understanding of your customers, among other things. Read on for how best to approach the challenge.