Customer experience
MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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The power of shared beliefs: Market what you believe, not only what you do
Rather than focusing on your products or services, contributor Matt Zilli suggests you'll be most successful if you demonstrate to customers that you share their values.
Microsoft’s Cortana comes to iPad, ChromeOS devices to get Google Assistant
Google, Microsoft, Amazon and Apple are putting their assistants on all the devices they possibly can.
RIP A/B Testing
Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, which has finally succumbed to the inefficiencies that have plagued its process. What was A/B? How many of us truly knew what A/B Testing was? Allow me to briefly introduce the […]
Snap offers free credits to brands running vertical video ads on Instagram, Facebook, Pinterest, elsewhere
If Facebook-owned Instagram is going to try to steal Snapchat’s product ideas, then Snapchat’s parent company is going to try to steal its rival’s advertisers.
Pixability guarantees YouTube brand safety for advertisers
Two new solutions offer refunds on YouTube placements that don't meet each advertiser's own brand-safe criteria.
Led by TapCommerce founders, startup Attentive launches SMS/MMS marketing platform
Its text messaging can be targeted by behavior like cart abandonment or mobile purchases, and signups can be handled through a two-click promo.
Everything a CMO needs to know about video marketing in 2018
Contributor Allen Martinez provides an overview of the why and how of video marketing, including an important primer on how you can get started.
YouTube says Amazon Alexa, Bud Light & Groupon won the Super Bowl ad game
According to YouTube's video view counts, Super Bowl ads saw a 16 percent lift in viewership this year.
Walmart buys a VR company on its way to invent ‘contextual commerce’
The purchase establishes the third ‘portfolio company’ through the giant retailer’s tech incubator, Store No 8.
Marketers have one main question to answer when it comes to AR
And its answer can determine if the tech endures -- or is a flash-in-the-pan.
GroundTruth launches new self-service mobile-location ad-buying platform
Advertisers are billed entirely on a cost-per-visit basis.
Twitter loses its AR, VR head Alessandro Sabatelli
The former Apple designer had joined Twitter less than two years ago.
Innovid, Xumo offer ‘first addressable ad overlays on Net-based linear TV’
The format opens up new possibilities for non-interrupting, contextual ads on OTT TV.
The MarTech Minute: Kitewheel partners with Zeta, DialogTech adds Bing integration and more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
YouTube sees 80% lift in people watching sports highlight videos during the last year
According to YouTube, sports fans are watching more sports-related videos than ever.
Sharing on social in the wake of Facebook’s recent algorithm update: what you need to know
If you're worried about Facebook's changes to its News Feed, don't panic just yet. Columnist Rachel Lindteigen shares ways to expand the reach of your content in the wake of the update.
Take the 2018 Marketing Technology & Operations Salary Survey
We'll share the results of this anonymous survey later this month.
DoubleClick Bid Manager testing features to improve digital & TV campaign coordination
Two betas aim to help advertisers deploy digital ads in tandem with live TV spots and consolidate linear TV and digital campaign data.
Febreze aims to score another touchdown with this year’s #BleepDontStink Super Bowl LII ad
P&G Communications Manager Mandy Ciccarella says last year's Super Bowl spot resulted in the highest week of sales ever for Febreze.
Instagram triples length of Story ads with carousel format
Brands including Netflix and Paramount have begun testing ads that include three photos or videos within Instagram’s Stories feed.
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Innovid partners with mobile ad platforms to upgrade VAST
The initiative, says the video marketing platform, is the first such multiparty effort.
Anthony Noto left Twitter’s ad business in a better place despite revenue declines, say ad buyers
Twitter’s recently departed COO tightened the company’s sales strategy and relationships with advertisers.
The big list of Super Bowl LII ads: Amazon, M&Ms, Budweiser & more offer sneak peeks of game day spots
An updated list of Super Bowl teaser ads, along with some of the official Super Bowl spots to air during Sunday's big game.
3 ways humans can do PPC better than machines alone
Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use business data for bid management Bid management can be one of the most repetitive and boring tasks of managing […]
Survey: Amazon, Google top SMB ‘Trust Index’
However, SMB marketing companies and ad products such as Facebook Ads and AdWords are poorly rated.
How to use brand mentions for SEO, or the linkless future of link building
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link […]
Introducing the ‘content conversation’: The new twist in content marketing using live video
As you develop your 2018 content marketing plans, don't leave out live video. Columnist Brent Hieggelke explains how live video is changing the way brands interact with their audiences.
Twitter will host its first-ever #BrandBowl to honor top Super Bowl campaigns
Twitter will recognize the brands that received the most attention on its social network during the NFL’s championship game.
The Super Bowl LII advertisers ready to play: Returning brands, newcomers & a handful of teaser ads
This year's Super Bowl will include a mix of debut advertisers, along with long-standing Super Bowl sponsors like Budweiser, Pepsi and Doritos.
Burger King Whopper-splains net neutrality’s repeal in new ad
Net neutrality may be too abstract an issue for many people to revolt at its repeal. So the brand illustrated it in language Americans can grasp: fast food.
News Corp’s Rupert Murdoch calls (again) for payments from Silicon Valley
Murdoch wants Facebook and Google to pay news publishers a "carriage fee."
Snapchat will let non-users see Stories outside its app but won’t show them ads (yet)
People will be able to share links to view Official Stories, Our Stories and Search Stories from Snapchat to view them on Snapchat’s site.
The 7 biggest trends driving customer loyalty
According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a brand. Smart marketers are capturing and leveraging loyalty data to […]
YouTube sets stricter rules on videos that can carry ads
Advertiser brand safety concerns are driving more changes at YouTube.
NRF report shows lack of tech awareness among shoppers
Consumers claim little familiarity with voice search, augmented reality and other tech used by marketers.
Survey: 66% of consumers want brands to take social and political positions
Survey from Sprout Social found liberals were more likely to reward or punish brands for taking public stands.
Report: Google to step up reviews of YouTube premium videos
Sources say content posted to YouTube Channels included in the Google Preferred advertising will get added scrutiny.
2018 mobile marketing predictions from 18 industry veterans
What are the mobile and location-based trends that will take shape in 2018? Columnist Aaron Strout taps forward-thinking professionals in the industry to share their thoughts on what to expect.
Clash Royale’s ‘Epic Comeback’ was #1 YouTube ad in December, Apple was top brand overall
Apple's three iPhone X ads owned nearly one-third of the 87.8 million views generated by brands in YouTube's December ad leaderboard.